It was a true pleasure working with Atticus on our wedding jewelry. The quality, skill, and…read morecustomer experience were exceptional. We had an heirloom ring from Jay Latta made more than 40 years ago, and worked with Atticus to make the new ring sets complement this sentimental piece. He worked carefully with family diamonds and created something really special and unique. We were so happy to work with Atticus and cannot recommend him enough for any fine jewelry needs. We'll be back for our anniversaries!

Jay's son, Atty has taken over the business and you can tell he's learned from the best…read more We commissioned Atty to make my engagement ring recently and it came out way more dreamy than I could have imagined! He told me the pros / cons when picking out gemstones and brought out the all the loose sapphires and BLAM! This baby hypnotized us. Luckiest Girl here to call this masterpiece MINE!!! Thank you Latta!

my mom and i absolutely LOVED josie and abby. both women are super kind and helped us pick out so…read moremuch beautiful jewelry. the pieces that they helped us pick out are absolutely once in a lifetime necklaces and bracelets. both josie and abby made it a really great time for us!!

I called Super Silver, and I asked them if they could replace a clasp on my necklace and they said…read morecome on down. I drove 20 minutes and the guy said " we don't have the same one, but this one should work" and I said OK let's do it. Boy was I wrong, the chain broke, and I had to buy another clasp somewhere else. And the top it off, I was about to buy a ring, but the guys said normal it was $216 on sale for $182 lol no thanks. Shop around!

I have been a fan of Variance for 5+ years. I love the artistry of this designer and have sought it…read moreout in the Bay Area, but no local shops seem to carry it now. SO, I decided to drive to Santa Cruz to check out the shop. Everyone was very helpful and attentive. I bought a ring and they sized it on the spot. Love this shop and Nicole's designs.

I just wanted to say thank you so much for everything!! I decided to get married somewhat…read morespontaneously, and my partner and I had little hope of getting rings in time. But Variance helped us in no time, and we are very grateful for the pricing, and advice, and the fact that our rings are beautiful and locally made with lovely materials. I couldn't be happier :)

I took in three watches for battery replacement and they were ready earlier than expected. Thank…read moreyou very much for fixing my watches!

Beautiful store. Have purchased jewelry before with excellent customer service. This weekend went…read morein with a friend and there were three sales associates sitting behind a counter talking amongst each other. My friend was looking specifically for an item. We walked the entire store and no associate asked us if we needed assistance. People shop at local businesses for customer service.

Crystals! Gems! Treasures! WOW! And such an incredible selection of books on anything mystical and…read moremagical. Love this store! And great customer service as well. Might even be my new favorite store downtown (besides Go Ask Alice-Love love love that place too) If you are looking for a special gift for someone, or in my case, myself, I highly recommend Moon Kissed. It's just amazing!

I was greeted with warmth and attentiveness as I was looking for gemstone bracelets - they were so…read morekind and they had a wonderful selection. It definitely was filled with warm energy there. I wish I lived closer, I'd be here much more often. They offered a vast array of crystals, oracle and tarot cards, candles, incense and metaphysical books. Highly recommend!

Artisans & Agency is one of my favorite shops in downtown Santa Cruz. If I'm downtown, there is no…read moreway I can walk by without stopping inside, regardless of how much time I have! They have plentiful unique gift items, like jewelry, cards, local art, candles, bags, wood pieces, etc. My eyes are always too busy moving around to scan the store for all the cool new items that it's a wonder I've never tripped. The people who work there are also authentically friendly where you can actually ask them a question, and they won't judge you or ignore you! Love this store. Prices can be high, but I also think the quality of the products they carry are also high.

Artisans & agency is truly a treasure trove. With the holiday season quickly approaching, this is…read morethe perfect location to find a one-of-a-kind gift. This boutique is filled with an impressive selection of locally-made goods including pottery, beautifully designed greeting cards for every occasion, locally sourced spices and honey, and bold statement jewelry. I ended up taking home a variety of teas for myself and friends. They're located in central downtown, next to a ton of other great shopping locations. Parking is pretty easy to find since it's a high traffic area. Whether you're a local or passing through, you won't forget this Santa Cruz business.

I had an old vintage ring that needed a couple of small opals and diamonds put in to it. Ideal…read moreJewelry did an outstanding job for a fair price.

Took an old watch to get repaired or new battery. Not sure what was wrong. Over 2 months passed,…read morethey had trouble finding my watch, apparently they shipped it off elsewhere so I couldn't recover it when asked. Finally weeks later got it back. Then asked if I still wanted them to keep it to try to fix, but I can't trust it will get done in a timely or professional manner anymore. I wish they would had better communication on what was going on (and I speak Spanish, so it wasn't a language barrier), but instead it was confusing and alarming.

Thomas and his family business put a great deal of time, care, creativity, and heart into helping…read moreme restore a very meaningful piece of jewelry (my wedding set), and I'm incredibly grateful for the final outcome. I originally came in hoping to redesign the set (as it was damaged), but after exploring several options, I realized a full redesign wasn't financially realistic for me at this time. Rather than pushing me toward something outside my budget, Thomas worked with me to find a solution that honored both the sentimental value of my original ring and what I could realistically afford. He repaired my original setting, replaced my stone with a beautiful lab-grown opal, and helped me creatively use inherited family jewelry toward the project. The end result feels deeply personal and absolutely beautiful -- I now have my wedding set back in a way that feels meaningful, unique, and affordable. What really stood out to me was how much personal attention Thomas gave throughout the process. He took time to walk through options, answer questions, and genuinely get to know me and what I was looking for. He's warm, funny, easy to talk to, and the experience felt very much like working with an old-school local family business that truly values relationships with their customers. If you're looking for a jeweler who will take the time to work with you, think creatively, and help you find something that fits both your vision and your budget, I'd absolutely recommend stopping in to Scotts Valley Jewelers!

Very amazing customer service. Ulisses was great, he was very knowledgeable about products and was…read moreshowing me pieces with amazing prices. Kris was able to thoroughly explain to me what work needed to be done on my watches and the time frame. She followed up nicely and even helped me get a new band for my beat up watch. Even after all the great things, Thomas was able to show me some new pieces and I even purchased a new watch. Small team but mighty !!!! Amazing work all three of you.