I absolutely love this boutique! They have the cutest outfits. Everything is so stylish, on trend,…read moreand reasonably priced. While there are a few higher-end pieces, it's definitely not your average overpriced boutique. Their clothes, accessories, and even the home goods are adorable and thoughtfully curated. Sophie, the owner, is so sweet, friendly, and genuinely personable; she makes the shopping experience even better. 10/10 would recommend Salt Culture!

By far my favorite boutique! The owner, Sophie and the Salt staff are wonderful and extremely…read morehelpful! All around great experience and will definitely be back! 10/10!!

Cute and affordable outfits and accessories. Clean store with nicely and clearly display items. I…read morealways have a blast trying things out even if sometimes I end up not getting them, never had an issue with the people working there. Very friendly and providing pertinent information. Lots of boho inspired styles.

Stopped by there today around lunch time. Walked in wasn't greeted by the 2 ladies working (there…read morewas only 1 other lady in the store shopping). Brushed it off and browsed the shop. Found a couple of items to try on, not once did either of them acknowledge us. I asked for a dressing room, she was incredibly rude with her response. I was having trouble closing the dressing room curtain and asked for some help she responded with "what do you need" in the most insulting annoyed tone. I was so offended and felt so unwelcome that I told my niece we are leaving. Awful awful costumer service. I felt like Julia Roberts in Pretty Woman when the snooty ladies told her she wasn't welcome in their store. Learn how to run a business ladies and treat customers kinder.

Ethan at vuori found my favorite shirt and helped me out with sizes. Im very selective with my fit…read moresince I work corporate in tech and he took every step to help me. Thank tou Ethan!

Vuori is one of my favorite stores for workout and active lifestyle clothing. The quality of their…read moreapparel is top notch comfortable, durable, and stylish. The staff is always friendly and helpful, making it easy to find exactly what you need. Whether you're stocking up on gear for workouts or just looking for casual, high-quality pieces, Vuori consistently delivers a great shopping experience. ‍

This boutique is all the SWOOOOONs. I want one of everything and when I hit the lottery, I'm coming…read morein and clearing the place out. Till then, I'll snag a signature piece or two (okay or three) when I'm in the neighborhood. Also I'll give kudos for their social media, which always makes me smile. It's fun and fashionable and is very coastal NoCo vibe. I particularly like them for denim and super unique shoes they stock. Although a bit pricey, I would say its a great spot to treat yourself with products that will last and wear well. Big ups for the small kids section: This is my go to for special baby gifts or unique kids items - if you need something charming for a special mini, highly recommend. Parking is in Cardiff, best of luck ;)

I stopped in yesterday and dropped some serious cash but everything here is so unique. The wonder…read moretravels throughout Europe and also has a lot of great bags & jewelry made by local artists. This is definitely a must shop and also worth traveling to. I bought a gold & enamel bracelet, a diamond stacking ring, a dress that I'll wear all summer long, a cashmere & fur trim poncho (on sale) sone mother jeans and a leather belt bag with studs. They also have fabulous coffee table books, and a wonderful selection of fragrance. I could've done even more damage but was trying not to go completely crazy. I was a personal shopper in NYC so I am picky & I give this shop a A+++

Barbarella is fancy schmancy. I don't recognize most of the designer labels they carry, but I…read morerecognize their cuteness. Everything is original and beautiful. If I won the lottery I'd shop here all the time. The only time I shop here now is between seasons. The sale racks come out, I go in! It works out in the end.

They just started to carry my designs, www.graziolin.com ...and I believe they are starting to…read morecarry more "hard-to-find" independent designs! Who doesn't like one of a kind items? They also have cute bikinis! ~ciao Nichole Angelina Grazioli www.graziolin.com

This is probably my favorite store in all of Encinitas, no joke! They have beautiful art and really…read morecute clothes in the back. I actually go mainly for the clothes and jewelry because they're so well-selected, delicate and unique. Every time I've been here, the staff is extremely friendly, attentive, prompt and kind. I feel like I'm truly valued and I appreciate that a lot. I tell everyone about this store - especially how great the clothes are - they have really high quality pieces and it's a hidden gem!

Love this store, the art and the abundances of original pieces that this store offers. .read more

A diamond in the rough! This is a super cute boutique along…read morethe 101 in SD! The owner Julie is super sweet and very hardworking! I bought some stuff not just because she has great, unique clothes in her store but because I want to help make her store successful! You will understand when you go in and shop with Julie!

I work across the street from this store (Encinitas location) I'm in sales and sell high volumes of…read morehigh end products. I pride myself in customer service and proper etiquette when dealing with the general public. I have now been in this store 3 times today being 12/8/22 approx. 2 pm. I have been greeted poorly every.single.time. The first 2 times I don't think the woman working even acknowledged I had walked in and today the sales associate gave a underwhelming hello and didn't ask if "I was looking for anything in particular?" "Can I help you find a Christmas gift?" "Let me know if you have any questions at all, I am here for anything you may need" and there was nothing as I left the store either "Thanks so much for coming in" "Have a great day!" Are just a few things you can say when you work in retail. If this wasn't the 3rd visit with the same treatment I wouldn't be leaving a review this thorough but I really felt the owner needs to know. They do have really cute items for purchase in there but the staff is rude and seems to maybe only cater to customers who have a certain look to them? Just a guess. Do better in the customer service department and you'd make more sales! I would have been willing to buy a necklace I saw in there today and really cute MYSTIQUE sandals if I was at least treated like an actual customer but I can't support this business.

I had a great experience here! I went to get my wife a birthday present. I don't ever buy clothes…read morefor her but decided to do it this year. I walked in and Jessie greeted me so friendly! She helped me so much, as if I had my own personal shopper. She helped point me in the right direction as to what would be perfect to fit in my wife's style. The store is beautiful and it's rare to find such great customer service. I am so glad I found this boutique, but might be in trouble if my wife goes back (she will buy the whole store).

Neat lil boutique type store. Quite a few names brand and good selection…read more Also some really fun trinket type items including tons of stickers that are fun with San Diego surf vibes. Not a typical touristy souvenir place.

Chris was extremely helpful in selecting a few gifts for friends in the Midwest! The summer sale is…read more50^ of on some fabulous quality items! I will be returning for more tomorrow

In my opinion, what makes a great clothing store is two things, great service and really great…read morewell-made products. Encinitas surfboards is a legend down here, and I love their long sleeve tees and their sweatshirts. I bought my long sleeve tee right around Christmas and last week I saw a whole bunch of threads coming out of the bottom of the tee. So I walked in today showed him what it happened to the T-shirt and without a blink he said you're on the same color? I said sure really? He said yeah I grabbed it and left. All smiles all Customer Service and all great products. I recommend this place highly specially if you live down here it's a must.

Best place to get honest advice on surf gear.. They pack a lot into their shop from coolest of…read moreEncinitas gear, locally made surf boards, needed clothing, and accessories, and anything surf related. Great place to buy wax since they sell at basically cost so awesome value. They'll even help you with that gear like surf racks, getting a board ready to ride, and more. One of the few shops that has used boards if that's your need. I've always loved their sticker book and go there every holiday for a stocking stuffers, too. This is the place to go and always has been. Thanks for being family & run that way always!