I had a great experience. The bikini top that I purchased fit me perfectly. Im a 34ddd so its…read morereally hard to find anything that fits and covers. I bought 1 top and I will be back for another one. Friendly service.

The ladies were lovely! I found tops to mix and match with bottoms I purchased online. Customer…read moreservice was 15/10 and pricing is reasonable.

I went in here a few years ago on a whim and was so glad I did. Ana herself helped me find the…read moreperfect bikini, gave me a discount, and the bikini has lasted me years!

Best bikini shop in San Diego. Just off the main strip of PB…read more Brazilian style bikinis that show off your curves. Super soft materials that stay soft after multiple wears. Make sure you wash the bikinis off in the shower and let them air dry (no washer). They have every color in all of their styles. Kelly green, light green, blue, teal, light pink, hot pink, pinkish purple, orange, red, yellow, mustard yellow, black, white etc.

I was recommended to come here by a friend of mine who loves to surf a lot. This one is apparently…read morethe 'outlet' edition of their usual store. When we walked in, there was lots of sales being advertised on a lot of the racks when we walked in. Definitely makes a big difference since the clothing products here are definitely on the pricier end. My first time shopping at this retail store and they have a great selection related to swimwear!!! I was interested in buying a wetsuit and was also informed on the differences between the 4/3 and the 5/3 millimeters of the wetsuits. A 4/3 (4mm for the torso and 3mm for the arms) is better for moderate to cold water with higher flexibility, while the 5/3 is warmer and designed for colder, winter waters, and is slightly less flexible. My goal is to be warm as I don't want to feel too cold so I went with the 5/3. There's a good amount of fitting rooms that are good sized to be trying them on. My first time trying on wetsuits and I felt like a seal LOL!!! I purchased one but keep in mind that even with the clearance sale I got it for, it was $120+. My girlfriend tried finding bikinis but there was little sizing for her and lots of the two pieces were separated and the designs weren't matching so she didn't get any.

Best outlet in San Diego. I absolutely love this store! The prices are great! We always come here…read moreto buy presents for (ourselves) friends and family. They have a nice selection for both men's and women's merchandise. Everything from bathing suits, dresses, tshirts, shorts, flip flops, wetsuits, backpacks, hats, etc... The sales staff are SO friendly! Shout out to Vanessa and Ryan! They are sooo personable, friendly, outgoing and helpful!!!! On this day I purchased a Birthday present for my friend! A RipCurl bag with a bathing suit, romper, scrunchie, and a dress. She absolutely LOVED everything. She even went back the following week with her kids to shop and purchase more!

Was referred to this shop from a very good friend. Greeted by Ashley who was super friendly and…read moretook all the time needed to show my wife all the new items that came in the store. Ashley was really patient as my wife is really particular in what she likes. Ashley took all the time needed to make my wife feel comfortable, and answer all her questions. I highly recommend SC Wahini and make sure to ask for Ashley.

Adorable boutique with actual quality beach brands such as Billabong O'Neil Rainbow sandals etc…read more.. great size selection and variety like Hello!!! I popped in for a cover up dress & sandals here after swimming so I could go have lunch. I was able to exchange one dress the next day and try on more stuff. Everyone working was so nice happy to help but still laid back Cali cool. The fitting room associate helped me but assessing fit & grabbing different sizes for me.

Beautiful Beautiful fashions and accessories. Owner is so personable and helpful. Do not miss this…read moreshop - it is one of a kind and a gem in San Diego!!!

My latest purchase was a big hit at my friend's weekend wedding in Austin, TX. Several of the…read moreguests told me my dress was lovely. I felt beautiful and was extremely comfortable in all temperatures (humid and hot to night chills). Bluza never disappoints.

I didn't get her name but my receipt says Jill. She was amazingly helpful when my son needed socks…read morefor his fins. I was just stopping in as we are from out of town. Some places just need to know how wonderful they are. I would definitely go back if I weren't so far away.

This is an absolutely wonderful business for all swim needs including rentals, ownership, and…read moreadvice. The owner Adriana is a remarkable and passionate open water swimming aficionado . The assortment in this small space is fantastic! Plus Adriana's lifelong swim expertise (both as a young competitive pool swimmer and a seasoned ocean swimmer) guarantees that she will understand your needs, advise you on nuance of equipment and brands, and help you get in the water, appropriately equipped. But the real synergy comes from Adriana's galvanizing encouragement and positivity! I am a lifelong runner who is just dipping his landlubber toe (see what I did there?) into swimming as my aging joints mount louder and louder complaints about land exercise. I found myself in LJS&S to rent a wetsuit for a swim race I had foolishly signed up for. A triathlete friend said "You have to go to this store and talk to Adriana", which I did. She helped me rent a wetsuit, dissuaded me from buying one until I tried it out (the sign of a caring merchant for sure) and then encouraged me to go swimming with her group at La Jolla Cove. Long story still long, I now swim with her group and realize there is a whole open water community that I know about because of this magical store and its charismatic proprietor. But whether you want to change your relationship to the aquatic world, or just simply get a new pair of swim goggles for your pool training, this is a place to go! You will NOT be disappointed! Inventory, knowledge, advice, and value; it's all there. It may change your life for the better !! Finally, you will be supporting a true single owner small business in the heart of La Jolla! Multi-win.

No returns no refund policy, buyers be aware!…read more Bought some clothes and realized they are overpriced and now cannot return. Although legal this is a deceptive policy

OBSESSED WITH this store. It's such a great location and has sooo many cute things! Every time I go…read moreinto this store I am welcomed by the beautiful young women that work there. They ask me if I need assistance with anything and offer me a fitting room if I end up finding something which I usually do. I always recommend shopping here to any of my friends and family. I never knew about brands like LSPACE, MAAJI, RVCA or ISEA but throughout the times I've gone the sales associates have told me about the brands, how they fit and how the companies have started;) LOVE to shop here.

There are times you cannot be prepared for the moment and this was of those times. Walking around…read morewith not the right shoes which I will remain nameless we ended up in here and purchased some proper beach shoes appropriate for cruising up and down the street. The sales people were laidback and checked in to me without approach which I can appreciate. Lots of assortments including the Reef Brand. Reasonable prices for the brands. Would slide by again.

South Coast is a 5 Star shop for sure…read more It's the first place I go to get t-shirts, shorts, and hats. They've got a few locations but it seems like the OB store always has the best selection.