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    How Sweet It Is

    2.0 (72 reviews)
    InexpensiveCandy Stores

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    strawberry fields in a waffle cone
    Jason M.

    I was just about to finish my exploration of Tlaquepaque when I stumbled upon How Sweet It Is. Being a fan of ice cream, I thought this would be a great opportunity to try somewhere new and have a little treat, so I decided to check it out. HSII isn't a large space - you're almost immediately greeted by the front counter upon entry. The walls are lined with a decent selection of confections with more available to order. I wanted ice cream, and after looking at available flavors I went with strawberry fields in a waffle cone. It was fine - I didn't find the ice cream to be too special but they gave a lot. Did I think it was worth the almost $6 they charged? No. I also picked up a bag of nonpareils which were just average. Service was fine - they weren't overly friendly but also weren't rude like other reviews mentioned. Overall, I think this place takes advantage of its surroundings by delivering average goods at high prices. If you're caught up in the Sedona moment then you might be wooed, but How Sweet It Is is definitely not worth it.

    Clinton F.

    Cute little shop with yummy looking treats, counter employee was not rude but not welcoming either. My partner had a shake I had a fruit smoothie (they were out of ingredients in my first two choices) no biggie. I ended up with passion fruit with banana. It was good, size wise I know it was made with care but $16 dollars for two average sized beverage treats........not sure I'd repeat the experience maybe stick to chocolate.

    Veronica K.

    I've been multiple times. I think all it is great location, to be honest. The goodies were nothing special AND overpriced. But when you've been walking around under the sun and are craving for a treat, seeing this place open, you just might not be able to resist. Hahaha. I'm a sucker for that so I'll probably be back.

    Jane M.

    Cute ice cream shop in Tlaqpaque arts village in Sedona.. stopped by here a hot saturday afternoon and it was busy! I ordered the blueberry mixed berry ice cream and loved it but my friend ordered a chocolate chip ice cream and that was okay.. there is no space for indoor seating so feel free to grab your ice cream walk out and sit by the fountains.. A couple of other friends picked up other chocolate flavors and they were okay as well.. hit and miss I guess! Try it out!

    Dark honey comb &milk honey comb chocolate
    Anju K.

    Cute little shop to curb your sweet cravings.Got Dark honey comb chocolate,milk honey comb chocolate,homemade fudge chocolate walnut and a scoop of cone icecream. The shop tends to get really crowded.

    Hee Y.

    Came here after eating at a restaurant nearby with friends. We each got a scoop of ice cream. It was pricey (close to $6 w/ tax), the flavors were limited, the ice cream tasted watery, and the cashier was super unfriendly. I wanted a cup for my ice cream and waffle cone so I wouldn't have to deal with it melting on me and she said that was an extra charge. Whaattt. Not worth! Even the other candy items are overpriced!

    Small hot chocolate
    Ivy C.

    Small candy shop in this cute plaza. I got a hot chocolate for $4.30 with tax, which is more than usual. Tasted pretty good since it had a spice kinda taste and came with whipped cream. Made out of powder though. They have candy, fudge, and ice cream here but I'm not sure how could or homemade those are. Customer service was fine. They should probably just fix their door.

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    8 months ago

    We spent $60 on chocolates and licorice here and it was all terrible. Major letdown. Would definitely not recommend.

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    4 years ago

    do not buy over priced ice cream here!!! $6 bucks for one scoop, they did not even fill the ice cream cone. what a rip off!!

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    7 years ago

    Super cute place I absolutely loved it here and their Hot chocolate is amazing as well!

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    8 years ago

    The fudge was not fresh. The owner wasn't all that nice and the place had a depressing vibe. I'm not a huge fan. Would not recommend.

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    Page 1 of 2

    Ask the Community - How Sweet It Is

    Review Highlights - How Sweet It Is

    I wish I had a picture to post as this is a cute little storefront in the Tlaquepaque Village in Sedona...

    Mentioned in 3 reviews

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    Sedona’s Popcorn Emporium - Cajun popcorn

    Sedona’s Popcorn Emporium

    3.7(32 reviews)
    0.5 mi

    First off, I'm annoyed that I forgot to check in, lol. I looked around the first time I went in,…read morebut didn't buy anything. Walked up and down Uptown Sedona before coming back, and decided on the Bacon Cheddar and White Cheddar Garlic Parmesan because yummmm!! When I went to pay, the guy at the register said since you're buying 2, you get a free bag of butter popcorn! Heyyyy, I'm all for free, so yes sir, thank you very much! At $6.95/bag, they are fairly priced. I like the variety of flavors but do wish there was more room to move inside. It's very cramped in here, but you just grab what you want, pay and leave. I also wish the popcorn was made fresh, but I know it's an entire production to do that with when you offer different flavors. They also sell other items like ice cream, drinks, and different flavors of salt water taffy. I'm a fan of taffy, but I skipped it this time around. The staff was friendly and the freebie was a pleasant surprise. If you're walking around Uptown Sedona and want a lighter snack, pop into Sedona's Popcorn Emporium and support this local small business. I'll have to make it a regular stop each time I'm in the area!

    Love this place!! They have the best caramel popcorn and have a bunch of other goodies. They even…read morehave bug lollipops if you're in to that sort of thing! If you're ever in the Sedona area you should totally stop in for at least the free smells. Service is super quick!

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    Sedona’s Popcorn Emporium
    Sedona’s Popcorn Emporium
    Sedona’s Popcorn Emporium - Storefront

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    Storefront

    Buck Thornton's World of Jerky

    Buck Thornton's World of Jerky

    4.3(60 reviews)
    0.5 mi
    $$

    I'm only writing this to hopefully save someone else the same pain as to what I accidentally put my…read morehusband through last night. I purchased some jerky for him while on a girls trip thinking he would like it. Saw the Sedona fire jerky and thought "cool spicy jerky with the Sedona name."Didn't think anything of it. He loves spicy stuff and is very tolerant to spice. He took one bite and realized it is challenge level, joke level spicy. I have seen this man do hot sauce challenges without blinking an eye. He was on the verge of throwing up when we tried to go to dinner. The packaging does not reflect the severity of what this jerky is. What was supposed to be a nice gift turned into an evening of stomach cramps, and nausea. The guy at the counter also made no attempt at giving a heads up when purchasing.

    This place is super cool. There is a bunch of super unique beef jerky, but at Buck Thorton's World…read moreof Jerky the kid behind the counter was incredibly nice, thoughtful and a great vibes, this kid knows his customer service without a doubt,. By the way, dude, that was super spicy beef jerky !!!!!Whoever employed this kid did a great job because that's the exact kind of customer service you'd want from a small town/Sedona. I think the kid and his father make the beef jerky together, which is even cool cooler. Never go to the beef jerky experience and always go t0 Buck Thorton's World of Jerky. Do the kids father, you should be proud of your son. He's doing an awesome job representing your products with the upmost integrity and appreciation for his customers. Also, your beef jerky is way better than that junk across the street at beef jerky experience. Highly recommended this place. The ambience was super cool too. Read this whole review as I am definitely putting down the beef jerky experience as a business and the dude that works there but definitely giving a bunch of props to this business. I don't want to give Bad reviews on someone else's page so I'll give really good reviews here and make sure this is where you shop. Thanks dude. I really appreciate how you roll but you were definitely right. That was a darn spicy piece of beef jerky. Even if places like this cost a little bit more I'd much rather spend my money with small own business. That truly cares about their customers. Worth every penny, my friend. To be honest, it's actually less expensive than beef jerky experience across the street and better quality.

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    Buck Thornton's World of Jerky
    Buck Thornton's World of Jerky - To the left of store

    To the left of store

    Buck Thornton's World of Jerky - View of World of Jerky from the bottom floor

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    View of World of Jerky from the bottom floor

    How Sweet It Is - candy - Updated June 2026

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