The crown jewel of Fredericksburg's downtown clothing boutiques. Well stocked with rare finds from…read morearound the world. Discriminating shoppers looking for unique wardrobe designs will NOT be disappointed. Prices are commensurate with the quality of their products. The best selection of men's Howler Brother clothing in the state of Texas. Impeccable service from a seasoned and friendly staff. My wife and I have filled our closets with beautiful attire from this retail gem. Conveniently located in the heart of Main Street. Do NOT miss this upscale emporium on your next visit to the Texas Hill Country.

I doubt they remember me, but this September my husband and I will celebrate our 20th anniversary…read more I wanted something special to wear on our wedding day. i Lived 2 hours away, so they mailed me dresses to try on at no cost! My wedding day was perfect because of their very sweet staff!

If you have a serious foot fetish this place is definitely for you. There are some shoe stores that…read moredon't have this many shoes. And in the back of the store they have a huge leather boot selection which impressed me. When I first walked in and I was expecting more of an upscale souvenir store but it is definitely much more than that. This is a great place to find some unique clothing finds along with numerous choices of leather jackets. Needless to say, expect to pay top retail dollar for everything. I decided to take a lot of pictures because words alone are not adequate.

I waited to write this review because I don't believe in posting reviews while I'm angry…read more In a very rare move, I am posting a 1 star review because I can't think of any redeeming qualities for any of the people I came in contact with on this visit and my original 2 star draft was too generous. I hate writing negative reviews, but I know there are people out there who can't stand one more thing going wrong in 2020 and those people deserve to know they should avoid this place. I will say that the thing that makes me the most irritated is that we made a purchase here and I completely regret it and wish we hadn't rewarded their bad behavior with our money. That's on us, as we were trying not to ruin our anniversary with a scene and my husband wasn't fully grasping what occurred until we left, and we had no privacy for me to explain it to him. This layout, like a few in the area, is 2 floorplans connected in the middle but with each one having its own entrance/exit. We originally entered the one on the left which had some clothing, jewelry, and boots in the very back. This side had a mix of higher end brands that are a bit expensive and items that are just plain overpriced, as is common in more touristy areas, but nothing outrageous. The right side had some trinkets up front that I didn't check out, so I can't comment on those prices. There was a bit of a babbling brook set up with goldfish and a little wooden bridge that crossed to the back of that store. I thought that was fun. There were handbags and women's clothing in that section that were ridiculously overpriced and marked up for the quality- enough to make me roll my eyes and lose interest in the store altogether. The first time we came in, we were completely ignored. Nobody greeted us, nobody approached me as I was considering several purchases. Not unheard of or my biggest concern, though I completely noticed. We left and went to several more shops. As we were about to leave Main St. we remembered we never purchased the Pendleton towels we intended to get. I wanted to go to Fredericksburg Mercantile, but my husband wanted to return here based on the selection. Well this time, we entered the store and headed to where the towels were so we could look through the patterns and select one or two. Instead of being greeted, we were profiled. A woman attempted to step in my husband's way while condescendingly asking if he needed something. He went around her, casually throwing out the product he came to look at. I was slightly behind him so she instead blocked me with the same tone. I stared blankly at her because I was completely shocked that this woman got in my bubble, her face was 7 or 8 inches from mine- at most, and her mask was below her chin! While I was aware of the profiling that was occurring, I was primarily distracted by how boldly she was ignoring the state mandate AND rudely in my personal space (remember, I said inches, not feet, it's never appropriate to get that close to someone). Since things were getting tense, a second woman (the only one wearing a mask correctly and seemed to be the manager) interceded and the first woman left. I specifically asked her if they just don't follow the mask mandate here and she played dumb at first, then looked over her shoulder at the the employee and shrugged and said sorry insincerely. She did not correct her behavior and there was a third employee wearing her mask in exactly the same way who squeezed between us and a rack to get a snack at the register. So no masks, no social distancing, no respect for customers- got it. I walked away to go look at patterns with my husband but couldn't focus on the task because this woman followed us around from an odd distance and kept interrupting our conversation. What's funny is when I actually inquired to my husband about the product, she had a chance to look like she was doing her job and cover up the profiling, but that was the only time she didn't chime in! I didn't get a chance to choose what I wanted, my husband felt rushed and weirded out so he grabbed one so we could just get out ASAP. At the register we were subjected to her asinine questions and chatter about "this stupid virus." She also went on about recognizing me from earlier based on my purse- I guess her way of softening the profiling??? I left out a lot of specifics due to limited space. The jist is, that after letting time pass I still do NOT think this was a weird, one time mishandling of a customer. I honestly believe the staff here makes biased assumptions about their customers and will continue to do so unapologetically without regard to how they are mistreating people, or for safety. They didn't deserve our money and they don't deserve yours.

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

Stopped in Slate Boutique during an afternoon walkabout in Fredericksburg. Nice shop, upscale…read morewomen's clothing. Good quality merchandise. Not a huge store stuffed with everything, smaller shop full of quality clothing and accessories. Worth stopping by...

I was visiting Fredericksburg for just one day and happened upon this shop. I bought great pants…read moreand a top. I am now home in Florida but would love to order things on line. Melissa was lovely and I'm so sorry I had limited time to shop more as my 10 year old grandson was waiting patiently for me.

Unique sweet treat in the heart of Fredericksburg's Main Street!…read more I stopped by Piccolina to try their famous "Proseccolina." Your choice of Italian ice topped off with some Prosecco -- sounds perfect! After trying all of their flavors, I selected the strawberry Italian ice! It was perfect sweet, fresh, and tart. It paired perfectly with the acidity of the Prosecco. Can't wait to come back and try more flavor combos!

Great alternative to ice cream! Short but healthy ice cream menu! Server was friendly and allowed…read moreus to sample all the available flavors, which was fantastic and satisfying! I ended up picking Fredericksburg beach! Plenty of space for people to seat inside and out side (see photos).

Delightful store. Great selection of clothing for the 50+. Friendly and helpful staff. I live in…read moreMS but will definitely visit again in my next trip to TX.

I'm not a shopper but when I know what I need I always go to Madlyn's and they either have it or…read moresomething better. The ladies that work there are so kind and patient with me as I need their opinion often. Quality and selection. What more could you ask for.

Got a little bit of everything; furniture, vintage clothing, purses, jewelry, household, framed art…read moreand Knick knacks.

The shops on Llano have such cute and a great selection. All the clothes are nice, clean and in…read morestyle. They also have a huge selection on shoes. I bought a great pair of Tory Burch wedges here!

My mother in law introduced me to this super cute store. We went yesterday and had a wonderful…read moreexperience! Such cute little finds. I can't wait to go back again soon.

Love this little gem. I have been going here when this was smitten and it's very similar! Now you…read morecan walk across and still shop at Smitten! So worth it!

Strolling into this store, you might find yourself wondering where the sales staff is. We walked…read morearound, and I overheard the two other patrons discussing the clothing items. Girl 1: have you tried this yet? Girl 2: I don't know, it didn't really look right. Girl 1: noooo, you need to try it with a BELT. Girl 2: I probably need to lose some weight. Oh did you see... Oh. I see. Girl 1: ... totally with nude shoes. Girl 2: I just hate the pattern. This IS the staff. These two girls aren't picking out clothes to try. They are sorting them. And have no intention of even accidentally acknowledging our presence in the shop. Because today's economy is so stellar that they can afford to ignore potential shoppers. Thankfully, I had on hand the beige beaded belt I bought at Goodie Two Shoes in Austin for $18. It was the same belt this store was selling for $24. The clearance rack was 50% off items mostly in the $200 price range. No gracias. Girl 2: ...and then we saw that terrible movie. Girl 1: Oh I know, I was like, this is so dumb. We walked out. They didn't care. We didn't either. I'll never be back.

This is one of my favorite stores in Fredericksburg. Chic outfits, SHOES, perfumes and jewelry…read more The ladies are always helpful and nice. I don't know how many cute outfits I've found here. And the perfumes smell one of a kind. The hubby seems to enjoy them so as Borat would say, 'great success!'

This is such a fun shop! So many witty signs to buy, not enough wall or shelf space to put them on!…read more I was giggling to myself the entire time I was shopping in here! Lots of fun gift items!

Oh, the smell of leather greets you as soon as you enter. Your fella has seen enough giant wooden…read morewelcome signs to last him a lifetime. Bring him here, quickly!! He will thank you!!