I can't express how disappointed I am in this doctor's office since their move across the street. I…read moreunderstand that prices increase over time, but at this point it honestly feels like price gouging. I've purchased the exact same frames from this office for the past three times, every other year. The last two years, the front desk staff mis-ordered my frames. Both times, I had to make an extra trip just to discover the mistake. Instead of taking responsibility, they acted like it was somehow my fault -- even though it's the same frames I order every time. Come on. Let's talk about pricing. In 2023, my total was: Frames: $210 Lenses: $60 Exam: $60 Total: $330 Fast forward to December 2025: Frames: $330 (same frames) Lenses: $100 Exam: $99 That's a massive jump in just two years. When I went to pick up my glasses (after waiting for them to come in), I questioned the pricing because I genuinely thought it might be a mistake. I was then told that since I "upgraded" after the first mis-order, I actually owe them more money. What?? The front desk told me the suggested retail was $264 and that they mark that up -- somehow that becomes over $330. Meanwhile, the suggested retail on the original frames is $227, which means they're marking them up over 45%. Just wow. I chose to leave without causing a scene, but the combination of repeated ordering errors, dismissive customer service, and dramatic price increases is unacceptable. Patients deserve accountability, transparency, and fair pricing. Unfortunately, I experienced none of that here. I will be taking my business elsewhere

Dr. Sabin is very compassionate with his patients and consistently looks for ways to go above and…read morebeyond. The level of care and attention is outstanding, and the included extras with each eye exam are a wonderful added value. I wouldn't go anywhere else.

Dr. Lambert is so kind, genuine, knowledgeable, and absolutely the best! The entire staff is…read morewelcoming, easy to communicate with, and one of the best teams around! Thank you! I mostly appreciate the honesty of not trying to oversell. If you don't medically need anything, they do not try to persuade you. Thank you!

It's called VIP Eye Care for a reason! Dr Mona Henri is an exemplary health professional; she…read morelistens to your concerns, thoroughly explains and answers your questions, puts the patients' care first - and her friendly demeanor is the cherry on top. I've been to several different doctors all over the state of Florida, and Dr Henri was the first to listen and actually check out one of my ongoing concerns I've had for years that others had ignored or minimized (to the point where I started to minimize my own symptoms and told myself I must be over-reacting). Luckily I'm now on my way to resolving it thanks to VIP! The staff and opticians are also fantastic! They were friendly and knowledgeable, and are transparent on the cost of the exam and glasses. Jodi was amazing - she sat with me and showed me plenty of options, broke down what my costs were going to be before moving forward, and did it with a smile. Financials can be hard to talk about, especially when some other places try to keep it under wraps. But not here - they made the conversation feel natural, expected, and made me so comfortable. And as for the glasses and contacts - they have brands and technologies I've never even heard of! They have a contact line that's better for those with astigmatism at a fair price (not much more than my usual) that they are ordering a trial sample for. And I just learned about these glasses with magnetic attachments for shades, blue light blocking, and even night driving! I typically wouldn't describe most doctor appointments as "fun" but I actually had a great time and would say the process was fun! I felt confident that the health of my eyes were in good hands. And confident that I'll be happy with my glasses purchase. All in all, a great experience, I doubt I'll ever procrastinate my eye exam ever again!

Dr. Regal and her office are top tier. I love how in tune she is with her patients' needs and the…read morevast variety of not only glasses but contacts to choose from to guarantee you'll be thrilled with your selection!!

Dr. Sarah Regal is very professional and efficient. Store has a lot of selections and is clean. I…read morehighly recommend this business!

*TL-DR* - If you value competent eye care, clear communication, and receiving what you actually…read morepaid for, look elsewhere. This office used to be excellent. I brought my entire family here for years and left glowing reviews--until the original doctor left. What remains is an operation defined by disorganization, poor service, and zero accountability. The exam itself was mediocre but acceptable. Everything after that was not. I did learn that I now have slightly less than perfect vision but was told I dont really need distance lenses. Good to know. I waited roughly 30 minutes post-exam without acknowledgment, then spent over an hour trying to order glasses while staff repeatedly abandoned me to fix another employees' mistakes. In total, I was in the office more than 2.5 hours. I clearly and repeatedly ordered Costa sunglasses with only a reading prescription in the bottom--no distance correction whatsoever. This was confirmed verbally. I paid ~$500 out of pocket and was told they'd be ready January 8. January 15th comes-No call. No update. The patient portal showed a cancelled order and a replacement order--with no explanation. My calls and voicemails went unanswered. When I finally reached two weeks later, I was met with excuses ("We had Wi-Fi issues so we couldn't check our voicemail"). I was told my glasses had been there over a week and they had tried to call me--I asked what number they called, they gave me my wife's number, despite that being corrected multiple times. I had my wife check her phone and voicemail--they never actually contacted either of us. When I finally picked up the glasses--over a month after the appointment--they were made incorrectly, with a distance prescription I explicitly declined. At that point, I requested a refund. I was told they couldn't do that and a manager would call me... and once again, they confirmed the wrong phone number. Absolutely helpless. So far.. No call. No refund. I fear I am going to have to down there every day until I the "manager" is working when I get there. This is not a one-off mistake; it's a pattern of negligence, poor training, and indifference to patients' time and money. If you care about your eyes--or basic professionalism--take your business elsewhere.

Since Doctor Matt H, as well as the previous sales manager have left and the entire team has been…read morerenewed, this place has been nothing but terrible - They could not find my account and informations even if I have been there for 6 years now and just treated me very rudely when i insist that they already had all my information (I almost and should have left then), they wanted me to have pay for a service I did not need or want, had me paid for an extra during the eye exam without telling me that I would have to pay extra for it. I cannot log into my account online to get my prescriptions. Front desk staff is so unprofessional. I had to leave after waiting over 45 mn after the eye exam, to understand how much I would have to spend out of pocket on a pair of glasses (and actually never did find out ...). This place used to be great and has just turned terrible.

I have been going to see Dr. SARAH MOI for a few years now at Britton Vision. Top notch and…read moreproficient service and super thorough examination. I get tests that other optometrists have never done on me before and Dr. Moi explains findings in simple to comprehend language along with any concerns she may have. She offers comprehensive information regarding my needs. I HIGHLY RECOMMEND Dr. Sarah Moi.

Only seem interested in getting the maximum billing from you. Did not give an itemized statement. I…read morecalled for am itemized statement and still haven"t heard from them.

I was referred to come here for further eye testing. Staff is very nice and pleasant, everyone…read moretakes the time to explain everything and they are very patient when it comes to any questions I have. The doctor was very good as well, he explained everything and even put me as ease with some of the concerns I had. I will be coming back for further testing and hope to have the same great experience.

Dr Gretta Fridman of New Tampa Eye Institute is awesome. She is truly a…read more wonderful Ophthalmologist. My wife and I have been with Dr Fridman for several years and we have been pleased with our examinations and her explaining the results of our exam. Dr Fridman's staff is friendly, efficient and caring especially Melissa who helps in scheduling our appointments. Bob and Lorraine Koryus

What a great doctor and team! Doctor Mahootchi was very…read moreattentive and his staff are very warm and friendly I would not trust any one else with my eye care!

For some reason they allowed a dog to roam the clinic where people were have medical procedures…read moredone. Wow.

I've lived in Tampa for 25 years and I've been to a half dozen optometrists over the years . For…read morethe last 7 years Visionary has been the optometry home for myself and my family. You will not find a more welcoming staff, a more elegant office, or a more adorable English Bulldog mascot (Nelly) . Both Dr. Cook(s) go above and beyond to provide the most thorough eye exams I have ever had in my life, but they also explain the results and go through the imaging with you so you have a more informed understanding of your vision health. Not to mention that their patients receive a spa like experience with fabulous massage chairs in the lobby, a selection of complimentary speciality coffees, and excellent service from when you walk in to when you leave. I actually look forward to my appointments. Give them try. I promise you will thank me later!

This company is exceptional! The service from the doctors to the front staff to the amazing…read moreselection of high-quality classy eyeglasses are phenomenal!

We have used the store for many years and given them a lot of business through frames, eye exams,…read morenew lenses and then doing them again when our prescriptions change. So far, our experiences have been very positive, but recently we spent a lot of money there, and when we went to pick up the glasses, they just handed them to us without so much as a case. I have some extras at home, but I remember that the cases they provided in the past have been nice. So I went back and explained that this was bothersome to me, and given the amount we spent, it seemed like a small ask. They explained that since we didn't buy the frame there, even though that particular redo cost over $1,200 (yes, very expensive) they don't give a case. I explained that this was a unique situation where the original case was lost as were the glasses that precipitated us coming in. It didn't matter to them, so I walked out and will not be going back. Which is a shame because we like the Doctor and both the people that are front of house. Oh well. Penny wise and pound foolish. The case probably cost them $20 max, but now we will just move our business up the street to someone who values our business.

Optics Soho - South Tampa, especially Dr. Cooper. Professional, efficient, and genuinely attentive…read morewithout feeling rushed. Dr. Cooper took the time to explain everything clearly, answered questions thoughtfully, and made the whole visit feel easy (which is not something people usually say about eye appointments). Great staff, great vibe, and zero pressure. Five stars--my eyes and my patience both left happy.

Doctor David and all the staff are really professional! They…read moredo everything with passion, kindness an professionalism too in a proper and clear manner also for a foreign people as me! I'm Italian! Highly recommended!

I love supporting the small shops out there. The staff treats you like family. Speaking of the…read morestaff, they have been there for years and stayed in when the new doctor took over. I agree, this is not your big chain store but you have a great selection of frames and contacts to choose from. They take most insurance plans and will work with your plan coverage to maximize your coverage. They have been around for a while for a reason, friendly service and quality.