If you like candy or you have kids, you need to make a pit-stop at It's Sugar. There's no way in hell you're going to walk past this place if you have kids in tow. It just looks TOO appealing for any child or kid at heart to resist. They've got a great selection candy, with a heavy emphasis on Jelly Belly and gummy candies. Not cheap, but worth a visit for sure. read more

I love this store! Super sweet treat for adults and kids alike. I have been coming here since I was a child and now I get to bring the little ones in my family here as well. For the style of the store, the candy is fairly priced. Sure, can get a little expensive but it is an experience that is well worth it for an every now- and- then trip. Highly recommend stopping in. read more

Such a fun place for a kid or an adult who feels like a kid. They have all the candy that would ever be needed by a child or a man child. The store was clean, bright and inviting. The music was way loud in my opinion, but was still fin cheery music. I would come back again! read more

IT'SUGAR - Candy Stores Near Me - Atlantic City, New Jersey

This store is great. All your favorite candies are here and some you have never heard of. There are many adult themes so watch your kids! There are even some novelty toys and some alcoholic candies. A very good time, but be prepared to spend some $$! read more

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My family had dinner and celebrated a birthday there on Monday, August 13,2018. We had many apps and ordered dinner. When the dinner came out we were full so we wrapped up the dinners to take home. When I heated the Fettuccine Alfredo at home there was a roach in it. I tried to call the Manager but the phone is always off the hook. I emailed and no response. I called the Manager of the Hard Rock and asked him to go to the Sugar factory and ask the Manager to call me. She acted like I was making this up. My bill was $268.00 and I was treated this way. She told me she would send me an email within the hour. It is now 5 hours later and no email. read more

Awesome candy store for preteens and teenagers with a colorful environment, kind and outgoing staff, and a huge variety of candy!

Very cool place with all kinds of candy choices for the aficionado. I think your kids could bankrupt you in a place like this so best to limit them to one item apiece. In Playground which has unfortunately seen better days but is still a very neat place to visit. The building is awesome! read more

A fun store for kids and adults alike. Lots of very unique and funny products. Not cheap.

This place had All the Sweets you will Every desire! You will feel like you are in Candyland or at the home of Willy Wonka! Lol However I did not find my Fav...... Watermelon Now & Laters. They did have some Now & Laters but not my flavor and they we're the newer ones not the Ole school ones I grew up on. But they have Everything else your little Sweetooth could want. Just makes you smile when you walk in the door. Very exciting experience! read more

IT'SUGAR - Walls of gooodies! - Candy Stores Near Me - Atlantic City, New Jersey

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The one star is for the store. It's always fun to in there when I come down to Atlantic City. The store is a bit overpriced, but it's still enjoyable to go and look at! What's not okay is the staff especially the lady with the blue hair. If you want to try and catch shop lifters, you may want to try and switch careers. People go into that place to have fun not to be judged because you're ignorant! read more

This is a candy store lol. They have a lot in here. This was my 2nd or 3rd time in here. It doesn't matter how old you are, this store is for everyone. I love Swedish fish so I usually get a bag of that and mix with with gummi worms, gummi bears, gummi letters, etc. I was aware that they got different types of kit kat bars. I gotta try that the next time I come back. read more

IT'SUGAR - 6/18/16 my bag of candy. - Candy Stores Near Me - Atlantic City, New Jersey

I go to ATLC every year and I have to stop in this store. I absolutely have to. It has everything. Sugar, bright colors, music, and nostalgia. They have every kind of candy known to man. I saw candy I hadn't seen since childhood. They had chupa chups whistle lollypops for Gawds sake. They had candy cigarettes, they had lick-a-sticks. They had MJs, gumballs, and that bottle shaped wax candy. They had new candy too. They had all kinds of gummies. All flavors. Too many to describe. Seriously. They had foreign candy. They had chocolates of all kinds. Everything was color coded and organized. The bags and tongs were near the scales. Nobody had to go looking for them. The place is a sugar addicts dream. read more

It's a CANDY STORE! Lots of candy. They also have a big selection of candy inspired gifts you can buy. The staff was friendly and have a lot of candy you can buy in bulk. Candy stores always get a bad reputation because of their scales and whatever. Just buy your candy in a box or get a human size amount. People all the time get upset about paying too much. I don't bother, I buy as much as I would eat at that moment. read more

This place is 1 big Sugar rush! What a delight to walk into a store and instantly feel 6 years old again, as I did. It has a retro vibe, but believe me growing up I never saw anything like it! From the tasty confectionary establishment to the simple novelty items, it is all an experience & 1 you defiantly want to experience. I saw cabins I haven't seen sine I was a child, candy I never heard of & can in gigantic pieces. All in all, a very memorable & worthwhile stop in your travels. What's a girl to do? Not sure I would enter with any children, chronology under the age of 21. read more

They have gummi butterflies!! I love going here and I don't even really eat candy...It's just so fun and colorful, it's hard to stay away from so many shinies in one place. I love that they have things separated into color...m&m's, skittles, gummies etc. They also have an extensive selection of packaged candies, both the usual and unusual (like candy bandaids...and candy "adult items") You can also make your own chocolate bar! Well, you get to pick what additions you want to put in your melted chocolate. It's pretty cool. The kids in the store really seem to enjoy it. read more

It'Sugar is one of the few things to do in the Pier for kids. They have a nice colorful selection of all sorts of candies. They have m&ms, jellybeans, chocolate covered everything, and a giant elephant made of thousands of jellybeans. It'Sugar just seems like the Atlantic City version of Dylan's Candy Bar with higher prices and prominent section of chocolate sex toys. read more

Whenever I'm in Atlantic City, stopping by IT'SUGAR is always on my bucklist.This is the place to satisfy my sweet tooth. IT'SUGAR has a variety of old fashion and modern candy. Also, IT'SUGAR has a good selection of chocolates. It's hard deciding which candies to get because the choices are overwhelming. I usually get different candy in the bulk. The store has some cool candy apparel and accessories. The giant gummy bear, box of nerds and chocolate syrup bottle is insane. The employees are very helpful and friendly. If you have a sweet tooth, IT'SUGAR is a good choice. read more

IT'SUGAR - Candy Stores Near Me - Atlantic City, New Jersey

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I came here and found a giant elephant made from jelly beans above the register. Pretty cool! There's a wall full of pez dispensers with many different characters and now that's pretty awesome! And of course jelly beans, who doesn't like that? I know I do hehe. I also really like the giant candy button strip and also the candy tree! They have candy that regular markets doesn't stock =) read more

IT'SUGAR - Candy Stores Near Me - Atlantic City, New Jersey

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My friends and I lovingly refer to this place as It's Ugar... ha ha....anywho this place is pretty cool. How can you not love a place full of candy??? The neet thing about this place is the older, hard to find kinds of candy they sell (charlston chew, violet gum, clove gum...ect.) They have truffles too...truffles goooood! read more

For some reason some people look at me like a freak when I say this, but my favorite candy in the world is banana-flavored runts. At most candy places if I want to get my fix of banana-flavored runts I have to obnoxiously pick them out of the runts scoopbox. It is very hard for me to get my hands on this candy. For anyone out there who has the same problem as me, this store is your savior. This is the ONLY place I know of that has a scoopbox exclusively dedicated to banana-flavored runts (they may not be actual runts brand but look and taste just like them). It is AWESOME and when I go to Atlantic City, It's Sugar is a must stop for me to load up a couple pounds of my beloved banana-flavored runts and bring them home. Other than that, it is a fun atmosphere and they have a lot of candy selection and some novelty items. I do like the giant candy elephant standing over the cash register, although he is getting a little chipped. Price, shmice. I will pay anything for my banana-flavored runts! read more

We are candy crazy. Every vacation or day trip seems to involve us finding someplace to buy lots of candy to take home. Some people said this place is overpriced or overrated. Do you not buy candy in tourist areas? I have no complaints. I had a coupon book from the desk at the Pier Shops because I am an AAA member so I got a discount on my purchase. I found a t-shirt 50% off, some Hello Kitty candy tins and of course, gummy candy. We had no complaints about this shop and probably would have bought more had we not already bought a ton of candy on our trip. The shop is fun to browse and you can't beat seeing the giant jellybean version of Lucy the Elephant. read more

IT'SUGAR - Candy Stores Near Me - Atlantic City, New Jersey

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I have never seen such big candy in my life before. Their gummy bears are the size of my head. One stop to diabetes...but soo worth it!

Coming in here is so bad for me but feels so right. I love candy always have but this diabetes gets in my way lol They have such a huge selection of candy, I especially like that they have a lot of the old school classic candies that are hard to find. They also have super sized candy that are just HUGE!!!!!! The staff are nice and friendly. There is two floors of candy read more

It's just a candy store. Big selection of jelly Beans and M&Ms, that everybody seems to be going nuts over. It's always really crowded in there. Some of the parents let their kids walk around unattended and they stick their dirty hands into the bin instead of using the scoops. Something to be aware of. However, they do have moderately priced chocolate covered strawberries . Skip their ice cream and walk to the end of the Pier stores and just go to Eden Gourmet where you can get some awesome gelato. They do have my favorite gummies here though ... the butterfly ones, which I can't find anywhere else. read more

You had me at the 1lb Reese's cup at the front door. This place is awesome and a bit excessive, but that's what's fun about it. It was cool to browse through all the different candies, including several that I haven't seen since I was a kid. The prices appeared to be reasonable for the size of the candy portions. While no one really needs that much candy, it's a neat place to explore. read more

This sweet store is toted as "the first ever department store of sweets." It's an updated and chic version of Willy Wonka's Chocolate Factory! Love love love this store. Coloured M&Ms (Original and Peanut), Jelly Belly selection (and Harry Potter Berttie Bott's Beans!), as well as chocolate and much more! This place is THE only place to buy watermelon gummy bears! YUM! They have lots of old past time candies as well as an icecream shoppe upstairs! In the corner on 1st floor is the fudge/treats/make your own candy bar counter. Fun fun fun! The only downside is that you most definitely have to bring your wallet and possibly earplugs to get rid of the eternal loop of Aqua's "Candyman" song. read more

Love this place. Every time I stay at Caesar's when I'm in Atlantic City I walk to Pier Village, eat at the Continental for lunch and get some candy to bring home from here. Love the retro/classic candies, like candy buttons, Bonomo Turkish Taffy, Charleston chews. I plan to check out the other locations in Tinton Falls and Coney Island soon! read more

Who doesn't love some SUGAR? This store is fabulous and full of modern and old-fashioned candy. You can get anything here including tee shirts, mugs, bags, etc. promoting candy. There is even a bikini made out of Smarties! Chocolate, jelly beans, candy bars, gum, M&Ms ... you name it. The have it. read more

I kept finding myself here.. It was a good place for a break from the blazing sun but there's so many interesting lollies (giant gummy bear #omg) & snacks.. Like the colon blow! Wish I had more luggage space to bring the goodies back. read more

IT'SUGAR - Colon blow?! Is it sugary - Candy Stores Near Me - Atlantic City, New Jersey

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This place was real Sweet, prices we're a bit steep but alot of old school candies also, these candies we're on steroids lol.... read more

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"Like a kid in a candy shop" rang true for real in this place. Gummy candy is my weakness and I managed to not overdo it. Got a nice mixture of some of my favorites from the loose candy bins. Also made a little bag of jelly belly's (beer flavor anyone? It's meh). I would suggest they have more people roaming the floor to make sure dirty little kids aren't sticking their hands in the bin but other then that all was good here. Note: an employee did have to reprimand a little girl for using her hands. Thank you employee! So many fun themed items, toys and other knickknacks. It was VERY crowded when we were in but the folks on the front registers did a great job of moving the line through. read more

Just like any other candy by the pound store. But as always a sucker when the kids want some. $15.00 worth of candy among three kids not bad but with the 20% discount from Yelp for checking in it was a lot cheaper, and the kids were happy! Isn't that what counts...... :) read more

This one is much better then the other location in AC. It's bigger and the staff is friendly and knowledgable (we asked where a particular kind of European chocolate was and you could have knocked me over with a feather when the teenager behind the counter actually knew where it was and escorted me). Also it's in the pier with other interesting shops so when you are done you can explore more. My kids could spend hours deliberating In here so luckily they play 80s and 90s music to keep the parents entertained. read more

This place brings out the kid in everyone. Most popular for a large candy assortment sold by weight. Children love it. I like the retro candy selections. The LUCY THE ELEPHANT - jellybean structure has been removed to make room for more giant candies - gummy bears & gummy worms, sugar daddy, etc. You'll think that you're in,"Honey I shrunk the kids". You have to check it out. read more

Decent selection of "by the lb" candy and novelty stuff, but it is expensive! Use the 20% off coupon offered by yelp!!

Candy was and looked really good. -BUT- My friend went to buy a hello kitty bag for $48 dollars. It was priced clearly at 48 dollars to which the cashier rings it up and it says 58. He didn't even notice this little slip. My friend asked if it was $48 or $58 to which he rudely replied, it says 58 on the screen. To which my friend retorted that it said $48 dollars on the price tag. He then backed off and went to run to get his manager. The same process happened again as she rudely said it 58 and didn't even apologize. She didn't even check until my friend pointed out that it said it on the price tag and she just said sorry, it's ringing up as 58, we can't do anything. I don't know how they do things in Jersey, but in California (I work retail) we have to honor the price that it's marked. All the bags were marked at that price. We simply left after that horrible experience and will never return again. read more

I love IT'SUGAR! I see that some reviewers below have complained about the price of the candy, but after all, this is a giant candy store in the shopping mall of a casino...so, it's pretty expected. The thing that I really love about this store is that they have a lot of novelty and hard to find items. The lay out is pretty cool too. There are candy statues like a giant gummy bear, a replica of Lucy the Elephant(a giant elephant landmark in Barnegat, NJ) made of jellybeans, etc. There are all sorts of gummy candies, packages of half pound Reese's Peanut Butter Cups, one pound gummy bears, retro candy, mints, candy themed t-shirts, bags, pillows, a huge selection of candy and junk food flavored lip glosses as well as random novelties like adhesive mustaches, bacon flavored toothpicks, pirate/bacon/pickle/etc band aids, cupcake dental floss, you get the idea... The only down sides are that the upper level that has a counter where you can decorate your own candy bar with candy that you pick out from the main level...way overpriced overkill if you ask me, but fun for some I suppose...has been roped off for ages. And....my biggest beef....for which the store loses one star...the ever expanding adult candy section that is not visibly separated from the rest of the store. I witnessed young children wandering around and happening upon graphically erotic lollipops, pasta, mints, edible panties and bras, body chocolate and sprays... I just feel that this is in bad taste. Yes, Atlantic City isn't geared toward children, however, a candy store, especially a giant, colorful, cutely merchandised store with huge candy statues that will basically have any child pulling their parents through the door and most parents obliging due to lack of things to do with kids in AC should at the very least have some sort of sign over the adult section....? How about relocating it to the top level? read more

Sure its an over-priced tourist trap on the boardwalk. But it also is a great place to find some hard to find candy from yesteryear that is guaranteed to make you feel like a kid again. read more

Love this place!!!! Every nostalgic candy you can think of is here!!!! Take your time and look around, if you don't you may miss something. I purchased the candy necklace thong and will be returning for the mega huge penis lollipop and the mega Rice Krispie treat. read more

Candy heaven....but be ready to spend some real money. They have a really neat elephant made out of over a million jelly beans in there also. read more