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    Jack Daniels Lynchburg General Store

    4.2 (38 reviews)
    Closed 10:00 am - 5:00 pm

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    The stairs going up to the 2nd floor
    Dave B.

    Anything and EVERYTHING you can think of with a Jack Daniels logo on it and everything specialty JD flavor too. This place has three levels and multiple rooms. Clothes, barrels, furniture, golf and BBQ stuff. I only got pics of a few things but if you can think it up they have it here. Military & Squire discounts.

    Ashley S.

    This is basically the official Jack Daniel's gift store. It located in the town square. We came after the tour and to our discovery, you get a free shot glass if you went on the tour! We bought shirts and JD charcoal. If you spend over $50 you get the free gift tin. They have some great stuff in here.

    Jack Daniels Lynchburg Store
    Ernie H.

    If you went out of your way to visit the distillery you might as well visit the store. It is not located in the premises of the distillery, it's about a third of a mile in town, but it's really cool. Check my picks out.

    Jennifer K.

    Fun store to browsed around after my tour at Jack Daniel's Distillery. You can find anything that is Jack Daniel's branded. House ware, Bar ware, Clothing and even furniture that made from the whiskey barrel and more. Pricey? Yes. But at least they are good quality and the selection is just mind blowing! Make sure to save your tour ticket as you will get a free shot glass with $10 or more in purchase.

    Rebecca C.

    Omg!! Love this tour! It was such a great time and worth doing! I plan on doing this again on my next trip to Nashville! And our tour guide Debbie was amazing!! So sweet and knowledgeable... and putting up with our crazy and loud group! Lol

    Outside
    Kevin W.

    Lynchburg Hardware & General Store is basically the Jack Daniels Distillery gift shop. You can find all your JD swag and gifts here. Located in a small outdoor plaza round a bout. Parking is on the streets. Service is friendly. They have a ton of different JD stuff, shirts, souvenirs, food stuff. and other random thing. No liquor sold here. Shirts are around $20 for men and women. Same prices you find everywhere else in Nashville, at least you know this is legit. If you have a tour ticket and spend $10, you get a free JD shot glass.

    John M.

    The Lynchburg Hardware & General Store is THE official store for all Jack Daniel's merchandise. In an interesting arrangement, there isn't actually any JD merch or swag available at the Jack Daniel's Distillery (though you can get some commemorative Jack Daniel's bottles there). You have to come here for that stuff. From the distillery, after taking the tasting tour, it was only a short walk to Lynchburg's town square where this store is located. Once inside, I found an emporium of all things Jack Daniel's. It's a big store, with 2 floors, filled with every imaginable Jack Daniel's-emblazoned item. After perusing a while, I got a JD work shirt. Bonus: bring in your tour ticket & get a free JD shot glass with purchase. Just remember, when visiting the Jack Daniel's Distillery, you have to go to Lynchburg Hardware & General Store to get your souvenir or memento. For me, the work shirt I got here was really working. The 1st bar in Nashville I wore it, staff there asked if I was a Jack Daniel's employee.

    Soooo cool!
    Rebecca W.

    Jack Daniel's souvenir shop and more! Collect your commemorative shot glasses here, if you are entitled one after getting your tour. Be sure to learn the history of this spot, so you can know the significance of why this is such a special building. I wish I had more than 5 minutes to shop... even though the ladies in the store was not pushing us away. I just had enough common courtesy to wrap-up my family's shopping experience. Here we bought a mug (with my husband's name on it), cake and coffee packs. The store was pretty large, so either pay them a visit after your Jack Daniel's tour or even before. It's walking distance from the distillery. I definitely would love to go back to spend a little more time enjoying the goodies in the store. There were a lot of neat Jack Daniel's memorabilia and gifts here. The store at the distillery only sells the liquor, so come here for more of your shopping needs. It's a very historic building, so totally worth checking out!

    I wanted like 4 of these but couldn't afford them. Aren't they gorgeous planters????
    Kelly O.

    I literally wanted 2 of everything from this store. I feel in love with the whiskey barrels, shirts, rocking chairs, shot glasses, etc. It's dangerous coming in here I do have to warn you. You will love it like our family did. Very nice, professional folks here to help you out too.

    Codi Alyssa B.

    This is basically the Jack Daniel's souvenir shop. It's a neat shop and the barrel shop attached to it is super cool too. We had our tickets from our tour so we were able to get commemorative shot glasses and we also got our pressed pennies here. However... the people working here were incredibly unfriendly and the prices were outrageous (I'm looking at you, $9 shot glass). We were hoping to get small gifts for everyone in our family, but even the smallest things were $10, so we just bought a few small souvenirs for ourselves and saved the rest of our gift money for Nashville. Just a shame.

    Dave O.

    Long before we had big box stores like Wal-Mart, K-Mart and Target general stores served as the cornerstone of many communities. The local general store was a great place to pick up a flap for your toilet, weather stripping for your doors and windows, a piece of glass, a brass key, grass seed or khakis, you could find odds and ends for the house, groceries, hardware and, usually, the latest gossip all under one roof. But like most things this general store has evolved or morphed into a non- recognizable business venue that reassembles something from the past but filled with practically ever type of branded souvenirs Jack's relatives could dream up. I guess the word general can practically be used for basically anything generally speaking so it was no surprise to me, but somewhat disappointing. Driving to Lynchburg without checking Yelp I was hoping such a historic town may have some businesses that weren't totally consumed by the tourist trade and maybe this general store would be one of those but that wasn't the case. Founded in 1912 and located on the town square, this shop long go abandoned its usefulness unless you need a T-shirt, a jacket, a mug, or a used barrel amongst other similar featured novelties or i.e. memorabilia /collectibles. I guess there are little reminders left of simpler times that offer a place to gather, talk, visit and support our local communities and more of these corporate made for profit tourist traps, yes I too admittedly got caught up in the moment, I smashed a penny before walking out...

    My JD Honey hat.
    Courtney C.

    This was a great little shop to pick up all the Jack Daniels merchandise your heart desires (besides the booze itself.) Our tour guide had on a cute Jack Daniels honey hat and I wanted to copy her and get the same one. The prices on shirts and glasses were reasonable and in line with most other tourist destinations. I found some of the polos and jackets to be exorbitant but they did have some on clearance upstairs. I got my husband a shirt and a shot glass with his name on it and also got myself the JD Honey hat I wanted. If you go on the tour, make sure to get your souvenir shot glass with a $10 purchase. The employees were all really nice here, as they were on the JD Tour as well. The shop and tour are worth a stop if you're going to be in the area. Make sure to also walk a few store fronts down to check out the used barrel selection. They had one made into a dog bed that I really wanted to get my dog, but wasn't quite sure how much it would cost to ship home.

    The Jack model

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    Come in and get gifts for your whiskey-loving friends, including JD coffee and pecans!

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    Ask the Community - Jack Daniels Lynchburg General Store

    Review Highlights - Jack Daniels Lynchburg General Store

    If you take a tour of the distillery (highly recommended) you need to come here to get some kind of souvenir.

    Mentioned in 12 reviews

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    Diamond Gusset Clothing

    3.4(5 reviews)
    0.0 mi

    I'm really surprised to see negative reviews on Diamond Gusset jeans. After a lifetime of wearing…read moreLevi's, it got to where I could never depend on sizes being accurate, after the farmed their manufacturing out to any 3rd world country available. They were horrible! So a buddy of mine told me that I should try Diamond Gusset jeans. I did, and I've worn nothing else since that day! Of course I love that Diamond Gusset jeans are American made, but it's the style, fit, and quality that keeps me wearing them. And the service is phenomenal! Of course, I've been going into both stores so long now, that they know me and know the size and style that I like. In the Lynchburg store, they'll even alter the length for you while you wait, if needed. What other jean company does that? Like everyone else, their stock on hand has been hampered by COVID, but anytime I call to ask about availability of my style and size, I get friendly helpful answers. Bottom line: I'll be wearing Diamond Gusset jeans exclusively for many years to come! Bonus: They look really great in promo pictures!

    I ordered a pair of jeans and was met by utter internet silence. Finally, I had to get back in…read moretouch after a week or so and wonder what was going on. Then they said, 'oh we don't have those, here are two alternatives'. I went with one of the alternatives only to find that I was charged for both pairs! Then when I got the jeans, they were defective. The flap over the fly was not enough material to cover the zipper, so anytime I wear these it looks like my flies undone. Not a great look. I got in touch and they told me--"bear with us while we deal with this." but they never got back to me. I've followed up several more times and they have now started just ignoring my emails completely. Expensive mistake/lesson for me.

    Jack Daniels Lynchburg General Store - souvenirs - Updated August 2026

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