In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.

The Best Surf Shop On Maui! Stylish and Comfortable Clothing…read more, Best Surfboards in the world, Friendly and Knowledgable staff ! Good prices and unique products you won't find anywhere else on Maui. Majority of my wardrobe and Surfboards come from here !

Great selection of comfortable, surf inspired clothing and more. Friendly staff. Easy parking right…read morebehind the store (access from Hana Hwy).

Always find beautiful Aloha shirts for my significant other at Moonbow Tropics, from designers like…read moreKahala, Avanti, Tommy Bahama, and Bamboo Cay. Not only is the owner/salesman friendly and helpful, he knows sizing and makes good suggestions. Plus we were offered a kamaaina discount! Shop local! Any savings are welcome every time! Woo hoo!

Best selection of Aloha shirts that I found when I visited Maui, and we went to TONS of stores. I…read moreloved that everything in the store is also made in Hawaii. They were definitely more expensive than the shirts at other shops, but the quality was excellent. The employee was also super helpful in selecting a shirt and finding the right size.

Great stumbling upon this store yesterday and picking up a long black burner style skirt for my…read moregirlee, amazing creations and great personable service being an avid Burning Man go-er it was nice to meet a couple fellow burners who create clothing styled for that and festival fashion along with island-style, very innovative and sexy clothing designs loved it! Highly recommend taking a look inside!

Love this beautiful elegant and chic palace that adorns Paia…read more Been to this store several times with gorgeous treasures and sexy Nectar Creation creations. Moderately priced. So much to enjoy- travel bags, jewelry, clothing and miscellaneous pieces sure to be a treasure for many years. Please stop in and fall in love with the vibe of this store. Customer service is fabulous. Highly recommend! Favorite place for Nectar Clothing pieces.

Awesome boutique before starting on the Road to Hana. It's definitely a must. I found this super…read moreunique necklace and try mini shell pieces made by a local artist. There's a ton of cool stuff in this little shop.

What a cute boutique in this small quaint town. I was looking for some nice summer clothes that I…read morecould wear on the beach or go for a leisurely walk to get coffee and/or errands. Found this hoodie tan cotton dress that is breathable and relaxing to wear. They also have Free People brand attire and lots of adorable souvenirs. Our daughter found a stylish tote and has literally searched for one the last three days and found the one she wanted here. A must stop for chic shopping on the way back from Hana when you're grabbing lunch or a bite to eat :)

Fun shops eat shop with unique fantastic Hawaiiana clothing and trendy surf street wear in sleepy…read moreMakawao. You would expect to find this shop in trendy SOHO or Vancouver. Check this place out of you want something special to bring home or lounge around and make your friends envious.

This beautiful store is a one of a kind shopping experience for men on Maui. It hits every single…read morenote perfectly. What an incredibly well-curated shop for people who want high-quality clothing, home decor and assorted men's goods! I grabbed two of their giant and super-soft Pendleton beach towels and an awesome, traditional Hawaiian print shirt (not the low-quality, cheesy kind you'll find elsewhere.) The space is chic without pretension, and the owners are really sweet and helpful. --and it doesn't hurt that they're both gorgeous to a ridiculous degree.:) Kudos guys!

I love the vibe of this store and the design of the shirts and other things they sell. I bought…read moreseveral vinyl stickers here to add to my travel water bottle. In my opinion, one of the best shops in Paia.

One of the best t-shirt shops in Paia. Unique designs not found anywhere else, and good quality…read moreshirts. Comparable prices to most other places.

RUDE OWNER AND OVERPRICED. If I could give negative stars, a middle finger, and some long overdue…read morekarma I would. I went in with my baby stroller to buy a pair of sunglasses in the entrance of the store after trying them on, about to go to the counter to pay and he rudely yells "excuse me miss we don't allow strollers in here." Alrighty then, looks like you don't want any business either. I never go on yelp to write negative reviews but this guy called for it. Sadly, it's the owner and I see his name is Stanton, so no hope in change there. Lots of negative reviews of the ways he's mistreated customers and his business, it's so overpriced in there, that's probably what still keeps them afloat. But one of these days you are gonna snap at the wrong customer dude, & good luck with that! Alice in Kookland out!

always the best of the best service- owner is the best and his main employed forgot her name - she…read morethinks i own a deli! --she is the best service oriented person in all of Paia yea he doesn't want strollers in store. too small eh brah! chill ***** star

Great spot. Easy transaction for surfboard rental. Provided all the necessary gear for traveling…read morewith the boards and even offered a veteran discount. We will be back!

Over priced and not very helpful and they were kinda rude I would not recommend going hereread more

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui