Ja Zams 25 Palmer Sq E Princeton, NJ 08542 Great place to find 'games & toys' AND SO MUCH MORE that are still fun while educationally oriented for children. Wonderful selection of 'non-traditional' as well as traditional educationally oriented items, such as, but not limited to, "games & toys" AND SO MUCH MORE in addition to traditional learning items PLUS "games & toys"... books ... etc. etc. etc. Just go in and browse; the offerings are amazing... it is the "different" items that are fascinating. We don't ever leave empty handed anytime we stop in before or after dining or a visit around "The Square' read more

Good selection of educational toys, organic toys and stuffed animals in downtown Princeton. I buy a lot of gifts for my niece here. They have a pretty good stock of baby and toddler items, but the target age range is really more like 5-7 year olds. It is a very eclectic offering, but if you are looking for a gift or something generally fun for a kid, you will probably be able to find it here. However, if you are very specific about what you want (like a very particular toy or a niche item) you should probably search for the item first, since it might not be in stock at JaZams. They also don't have a lot of books, so this would not be my recommended place for finding good children's books. The staff is pretty friendly and helpful, and they offer really nice gift-wrapping at no extra charge. Always a plus! read more

I love JaZams!! My brothers are always so excited when we go. And the employees are amazing!

JaZams is a great store with an amazing variety of toys for kids of all ages. I would definitely recommend shopping here- both online and in person. They have a great selection and friendly service. read more

Needed to get a gift for my daughter, I am not from the area so I asked around, nice lady suggested Ja Zams. I walked in, staff was friendly. I wanted something relating to ponies, and a young bearded gentlemen showed me around and with detail and thoughtfulness, showed me around to everything relating to ponies that they had. They even offered, and I accepted, to wrap my gift! Excellent wrapping skills were shown by the gentlemen. The my little pony that I bought will definitely make my daughters day! Thank you again! read more

I love Jazams! There's so many cool toys and books (a lot of which you will not find at a Toys R' Us) and the staff is knowledgeable and friendly. It's a great place to find gifts for kids (and even adults). They also gift wrap for free and it comes out so pretty! I usually visit whenever I'm in Princeton. read more

Excellent toy store. Creative things from scandinavian mobiles to stuffed animals to legos, complex puzzles, scooters, physics toys, toy musical instruments, games, etc. I could enjoy myself browsing there as an adult, even without looking for a gift for a child (though the child-gift is usually when I end up there...). There are so many little things that you feel like you can always find something new. read more

Awesome store with great toys and games that don't involve tech gadgets!! Great place to look for new things to expand your children's mind with new and old toys and games as well as a good selection of books for young readers! Highly recommend checking it out! read more

The Dean & Deluca of toy stores, where Princeton parents go to find quirky and educational bits of wonder for their Ivy League-to-be offspring. The people who work there are really sweet and always happy to school you in what exact toys/books your niece or nephew of whatever age will be dying for. read more

This store is so much fun! Such an amazing selection - puppets, trains, musical instruments, art supplies, books and so much more. We turned our 14 month old loose in the store. There was plenty of room for her and her stroller and best of all, the staff was very friendly and happy to let us play with everything (we cleaned up after her). Of course we walked out with a few items and we got to see which toys she was most into so we have ideas for Christmas presents. We'll be back! read more

Very artsy, hip, European-style toy store, and it is definitely my favorite. There are tons of toys and art supplies, but my favorite is the sticker selection. Ja Zams sells these adorable Asian kawaii stickers that have the cutest characters and patterns on them. I find it funny how I'll come in and browse the sticker section whilst kids look at me wondering, "What is she doing in a toy store?" Anyway, it's a little pricey but I think it's worth it. Definitely check it out, if not this location then the one in Lahaska, PA. read more

I went to this store on Christmas Eve (my daughter and I have a tradition and always visit this store and purchase items from here on Christmas Eve. This year I purchased a number of things, one of them being a wooden easel for my 12 year old daughter. This was the final part of a gift which included an art box and a number of art accessories. At the store I was told that the display item was the last one available and that they would wrap it for me. On Christmas Day my daughter opened her final gift and was surprised when the box showed a plastic easel for 3+ years. I told her that it was probably just the box but that the wooden one was inside. How wrong was I!! it was the plastic one. I understand mistakes are made, but one should be careful when it comes to Christmas. I wrote a letter to the store (I myself work in retail) and gave it to my husband who took it with the item back to Jazams. I was in shock when I saw the wrong gift, but am now in even bigger shock at the lack of customer respect and service. According to my husband, the manager read my letter, said that they had never received one before, said they were "sorry" and gave us our money back. All I can say to Jazam is just because you have moved to a bigger store remember that you are never too big to provide customer service. Many a store and organization have failed when you begin to think you are invincible and can treat people however you please. I truly hope that they owner reads this review. Christmas is a very special day for me and my daughter. I love giving gifts and making peoples dreams come true, especially my daughter. This day cannot be recreated and I believe that "sorry" is not good enough. One thing that Jazam needs to remember is that your prices are by not means reasonable. I go to your store for customer service and atmosphere. Today we purchased that same item at an art supply store for two thirds of the price. If you do not provide customer service and take care of your customers, why should we go to your store. Definately not for the prices!!! read more

Exploring the streets of Princeton one late afternoon, we strolled into this fun store. From the moment I stepped through the doors of this store, I felt like I was reliving my childhood. The walls are adorned with fixtures loaded with a variety of toys. They've got toys for all ages, and when I say all ages, I mean all ages. Educational kinds. Games. Stuffed animals. Puzzles. Books. We walked out of here with a bag filled with goodies to take home. Two thumbs up, for sure! read more

What a wonderful, local store. My hubby needed a gift for the kid who has just about everything (also known as our Nephew - lol) and with a quick turn around the store, hung over head, was the most amazing race car track. Not only was the gift unusual but also very well priced. Oh and they even gift wrapped, at no extra charge! For busy folks like us who needed to pick up and drop off to the birthday boy in a matter of hours, they were truly a life saver. And by the way, our nephew adores the gift. Can't ask for better shopping results than that! read more

This place is a must stop for us when we are in Princeton. We have been going here since we found out my wife was pregnant a couple of years ago and have not stopped going since. If you are looking for the normal toys that you can find at Target or Toys R Us, this is not the place for you. This place is the lsat bastion of good toys. There is a section for music themed toys. A section for science toys. There is even a good sized section for books. In a time when you can hardly find good learning toys outside of the internet ever since The Science Store, The Nature Store and Zany Brainy closed shop, this is the best place to go for toys that are both educational and fun. read more

Located in Palmer Square, this is a fascinating and whimsical store that seems like the intelligent child's version of Toys R Us. I'd definitely buy my kids toys here, and I'd also buy gifts for friend's kids here, as the offerings seem better for child development than what is offered at mainstream shops. They have imports from Germany and Italy, and the carvings from Germany are simply exquisite, although this reflects in the price tag. This is NOT an affordable place to shop, reflecting the socioeconomic status of the area. There are many items even adults would love. The carved German animal figurines are works of art, and would look great on a desk or as decor in one's study. The store is well-kept, and the offerings are simply pristine. read more

Best store around for quality children's books and knowledgeable staff to help you! Amazingly wide selection of quality toys for an independent toy shop! Support them! read more

This is my favorite toy store by a trillion. It's pretty expensive but the toys are of good quality. It is fun to browse and most of it isn't mainstream so you won't find some of the toys there in Toys "R" Us let's say. There are also toys for kids to play with and little "bikes" so to speak for kids to ride on around the store. Also, the employees there are extremely helpful with picking out either gifts, or a toy for yourself. read more

I happened to be in Princeton for my daughter's rowing event with my family of 5 - husband, two daughters ages 12 and 14, and a 9 year old son. We wandered into this amazing store and were all engrossed by the variety and quality of unusual toys, games, gadgets, mobiles, and books the store had to offer. I've frequented many toy stores the past 15 years, but I'd never seen over half the toys before. Very helpful, friendly, enthusiastic staff who made it a pleasure to visit this well organized toy store. Even if you don't have kids you will enjoy browsing and find it hard to walk away without buying something for yourself! read more

My kids and I love going in here just to play! It's a wonderful place full of knowledgable employees who have actually played with the toys. They really know their inventory so they are able to be really helpful. The owners will go out of their way spending time with you helping you to get the best items for your needs. It is a little pricier than a corporate toy store but you get much better quality, amazing customer service, and you are helping small business owners thrive when you make a purchase. read more

This is a fantastic alternative to the cookie cutter toys you find at the chain stores. I was intentionally looking for "different" toys for my toddler and made the 25 minute trip out to Princeton to see if this fit the bill. The store did not disappoint! I could have spent a fortune here and leaving with only three toys I nearly did. I did expect it to be a bit more pricier than your average toy store and it is, but it's ok because you are getting unique toys you can't find elsewhere and most are good quality! The first thing you see when you enter is a huge amount of books. Just like the toys they also were unique books, most I've never seen at Barnes and nobles. I was only shopping for a toddler so I didn't pay much attention to the older kid toys but it did seem to have a wide range of toys for all ages. They also had puzzles and board games for even adults. One downside of the store is it seemed overcrowded. That isn't in itself a bad thing but it was almost hard to really see everything they had to offer. The toddler toy section was larger than I expected. They have all manner of toys that encourage toddlers to think, to use fine motor skills and allow for a variety of play. The store is definitely worth the trip and even worth fighting Princeton traffic, just plan to bring a bit extra money. read more

As a Princeton local, Jazams never fails to impress me! Almost every time I go, I buy something. Whether it's their cute knick-knacks or the scooters hanging around the store, Jazams has a type of magic that's only found in very few stores!!!!! read more

recently bought the Mini Turnator Carrer remote control car? truck? whatever....it whizzed around my sister's rather uneven, hilly, filled with flora and fauna yard like crazy! What a hit with my nephew.....!! As usual, I am never disappointed with whatever I walk out with from Jazams (and I NEVER leave empty handed) My favorite place to shop (never have to try on anything ; } read more

I used to go to this store when it was "Cracker Jacks" in Raritan, NJ. The toys, yes, are great. My sister and I decided to stop by around Christmas at the Princeton location for old times sake. It was the costumer service that appalled me. I'm 20, and my sister is 17. As we looked at the small little pins and what nots, I noticed who I believe to be the store manager staring at us, along with a younger employee. The girl immediately approached us, rudely asking, "May I help you?" When we said no thanks, she walked away. Suddenly, a second worker was sent over, again asking rudely, "May I help you?" I then realized the manager was still watching us. I picked out a few pins that I wanted to buy, and was carrying them around the store as my sister walked around. Again, I can see the manager just watching us. I put the pins back, and I can actually hear the manager saying to the first employee, "Alright, she put them away..." We were in there for ten minutes. Right before leaving, the manager finally walked up to us, asking, "Is there anything I can help you with today?" I looked at her, told her, "I put the pins back." She explained that they had been having shoplifting problems. I hope someone shoplifted during the time that we were in there. Not only do I have toy store experience, and am currently a day care teacher, but I am also a costumer from 15 years back. There were other adults there by themselves doing Christmas shopping. What made us stick out? Just poor, awful judgement and costumer service. read more