This store and shop owner sold my friend a wedding dress that was falling apart by the time she got…read morehome. They then refused to give her an exchange, she didn't even ask for a refund. They offered to "glue" it together. Her wedding is in several months, and they're doing nothing to assist her and to fix her dress that she paid an exorbitant amount of money for. I will be leaving Google reviews and voicemails, this is their number: (917) 744-0094. DO NOT SHOP HERE!

why would anyone want to buy a dress from someone so disrespectful to his customers?? the owner was…read moreextremely rude to my mom after trying to negotiate a price for a dress that was way overpriced. the owner seems so entitled. i get it you don't want to negotiate, just say that. coming at a customer, especially one that's older is ridiculous and extremely unprofessional. he was the one that offered to let her try on the jacket piece and was furious when we said we didn't want it bc the price was too high and he didn't want to negotiate. make it make sense??

So helpful! I've had so many of my outfits altered and restitched by their tailor and he has always…read moredone a great job. I also always go to them in a time press, and they always get me my outfits on time ! A wonderful family run business who continue to help whomever walks through that door. Will always comeback here for my alterations. Also took time to browse through their stock - very up to date and decently priced !

Great store with a lot of selections! Has nice, quality Indian clothes- it is on the pricier side…read morebut they look really nice with ornate details. This place also has tons of jewelry to chose from and bindis- would definitely recommend before a big Indian event!

I had a great experience with Deen Fashion! I ordered a couple of lehenga online with measurements,…read morebut one was not fitted well and the other arrived as a large swatch of fabric, not sewn at all. I brought them to Deen Fashion and they tailored and finished my outfits beautifully, in short time. They also gave advice for styling and pinning. Their prices were very reasonable and they were friendly and helpful!

HORRIBLE !!! Nobody wants to sell and no one is even interested in talking to you!! They are soooo…read moreRUDE and unprofessional !! I am a serious buyer and usually spend thousands of dollars on clothes!! But when service is bad..it breaks my heart!!! Maybe if you are Bengali they will help u They aren't interested in helping others SMH !!!

I came here for an outfit for Navratri in October. Almost all the stores on 74th Street told me…read morethey didn't carry chaniya cholis for Navratri. They advised I go to more Gujarati populated neighborhoods in Long Island (sigh). I went into Aura and there were two guys and a girl all busy folding things and putting them away. They were all really attentive and asked me what I was looking for once I came up the steps. The girl took me to the back section where she pulled out several (5-8) sets. I apologized for my size (42-44) knowing that this would make her job more difficult. She said there was no need to do so and took out the different colors in my size. I asked for the price and she said $400 (yikes!). I knew I had to haggle, this is an Indian store after all. I told her I'd come back the next day after going to some other stores. She asked me what I was comfortable paying. I took a chance and said $100 because that's about the price I had seen on websites online like indusdiva.com and utsavfashion.com. She said that that wasn't possible and she could give me possibly for $200. I came back the next day after looking at some stores (one of which showed me stuff that Madhuri Dixit wore in the early 90s and for $200+ Really?) This time one of the guys showed me the outfits. He opened it up and held it against himself and on me. I haggled with him a bit and got it for $170! ALL PROS! 1. Good customer service: humble, sweet, and generally nice people 2. Store was clean 3. SO many options. Variety! 4. There were Caucasian people in the store and they were being treated just as nicely as I, a native Indian, was 5. They have saris for the general population, salwar suits like the Punjabis prefer, Lehengas for the brides, and chaniya cholis for the Gujaratis! 6. They take credit cards 7. They didn't charge me double as I've heard places like Armaan do! 8. They don't have a tailor on site, but they tell you places where you can get it done well Absolutely love this place! Will definitely be coming back here again. =)

I needed a couple outfits for my relatives' upcoming wedding events and walked in here after…read morelooking at a few other shops in the area. I was either overwhelmed by the massive amounts of people in the other stores (I came in on a weekend during a holiday) or was completely ignored by the employees. However, the women working here greeted me and patiently helped me find two beautiful outfits - one sari and one churidar. Although they were still more expensive than what you'll pay in India, the shop owners were willing to work with my budget, especially since I was purchasing two and came in during a holiday sale. She also let me choose a pair of earrings for free. All in all, a great experience and friendly service. I'd definitely come back again if they were having another sale and when I inevitably need a unique outfit for yet another one of my cousins' weddings!

beware!!!! this is what they do to your hair you want a dye and trim. the hair was up to my hips,…read moreand they butchered it. also look at the terrible dye job. apparently they only show you the front and leave the back discolored because you can't see it. nobody working there is licensed. and when you try and leave, they illegally detain you and won't key you leave till you pay. i will be reporting them to the better business bureau.

I'm so confused at the reviews being good - service was so poor. Came in casual wear looking to try…read moreon clothes and make a few purchases and were told we can't try anything on. I'm sure they make their money from repeat customers or something but they judged us on our outfits and showed an unwillingness to help. Don't understand how you can have so much women wear and not allow try ons

I bought both my wedding lehenga and lehengas for my sisters from Rahul's. His selection is…read moreBEAUTIFUL and great quality. The prices may be slightly more expensive than others but they are worth it for the standout construction and beauty of the garments! The store was orderly, clean and spacious, with a sizable selection of garments and accessories. Rahul is firm but very professional, and if you buy from him he will go to great lengths to ensure that your garment is fitted perfectly and that you are happy with the purchase.

I visited the location on Jamaica Avenue…read more Walking in, it immediately feels different from the other stores you'll find selling Indian outfits. For one, you actually have room to walk and think. There is no overcrowding, no yelling between store associates, and no funky smells that greet you at the door. The customer service was also spot on. While there isn't an abundance of inventory, Casey knows the items he does have in store. The outfits are quality pieces at reasonable prices. The store is clean and organized in such a way that makes it inviting to stay and browse. Casey also was not pushy in forcing a sale which made it very easy for my entourage and I to purchase multiple outfits and accessories. I'd recommend checking out Bombay Bridal if you need new Indian attire.

I came to this store first before I got referred to their other store called Aura Designs in Long…read moreIsland. I had one of the best shopping experiences working with Savita. She is a professional in what she does and is very sweet. My husband and I were in a rush to find a custom design before our destination wedding. Savita made it happen in time! I will definitely be coming back here in the future! See our outfits here: https://youtu.be/cjT_POMHlEI Youtube: Sujan & Ridwana

As a new revert... I was so overwhelmed with all the other stores on the strip on main. They were…read morenot helpful and the prices for the quality were insane! My husband ended up suggesting this last place he found online. It was so close to that same area on main st." Well what do you know ! It was such a great choice for both of us ! " This place was organized,spacious, and had a decent fitting room. Mirrors in all the right places. Prices were reasonable and great quality stuff! They sure were helpful, kind, not pushy, and very patient! My husband and I left so happy! We bought so much great outfits off of them and we are so happy and grateful for there service and quality. You will not be disappointed!

Was there on weekend. Good prices and family enjoyed some early Eid Shopping.read more