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    Keith's Lounge

    5.0 (1 review)

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    3 years ago

    I do believe this is CLOSED, which would be ashamed, have lots of great memories, great drinks

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    Alter Ego - Bar Area

    Alter Ego

    3.8(72 reviews)
    9.7 miDowntown Tampa
    $$$

    The vibes are there 100%. Cocktails were pretty okay,…read morenothing super great or crazy but still a solid drink. Fries were delicious with the herb salt on them and of course the dipping! But go for the ambiance.

    I really like this spot overall...Alter Ego has smaller, moody dark vibes that feel super cool,…read morewith good cocktails and great music. It's got that all-around fun, energetic atmosphere that makes it a solid choice for drinks. Not sure how it is during the week, but it would make for a fun date night spot to grab some cocktails. That said, I had a real hang-up the last time I went with my girlfriend around Christmas. They tried to hit us with a $10 cover just to get in, on top of $15-20 cocktails. I don't mind paying for a nice spot, but the cover felt absurd, especially since it wasn't even busy. The bouncer said we could make a reservation to avoid it, so I did...and then he made us stand outside forever before letting us in. At that point, we should've just left, but since my friend had never been, we stuck it out to try the themed Christmas cocktails. Once inside, there was a two-drink minimum per person, which is kind of crazy. It feels like they jip you either way...cover or no cover, minimum spend or not. While waiting outside (for no real reason, since it was empty), we chatted with a party of six who came straight from Ash (the sister restaurant upstairs). They'd just spent over $1,000 on their meal and were still getting charged a cover to enter Alter Ego. That's poor business, don't force extra fees to guarantee money when good music, drinks, and vibes should bring people in naturally and make them want to spend. There's plenty of places on Water Street with great (and I'd say better) cocktails where you're not forced into minimums or covers. The Christmas cocktail menu was disappointing too, poor selections and way too sugary. Love the potential here, but the strict policies really turned me off and made me want to go elsewhere next time.

    Photos
    Alter Ego - Smother fries

    Smother fries

    Alter Ego - Bramble and Rickey cocktails

    Bramble and Rickey cocktails

    Alter Ego - Lighting

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    Lighting

    Keith's Lounge - nightlife - Updated June 2026

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