We stop for ice cream DAILY on vacation! The ice cream is always super cold and super fresh.read more

The owners are super nice & welcoming! They have ice cream, candy and chocolates! Super cool place…read more& nice staff. Came here as a kid growing up and I enjoy still seeing it as the same old sweet spot!!

First time here because I received a gift card and heard there was a car show on the last Sunday of…read moreeach month. The car show was interesting with a several different styles of cars. The store itself is very colorful and lots of fun. They have a moving train up top, and a huge Ferris Wheel. I saw little ones looking and having fun. They have tons of different candy and fudge. I purchased two truffle chocolates and a Coffee Mud-pie ice cream. The ice cream was very good and creamy and the truffles yummy. The price was so reasonable compared to other places I have been. They have a banana split that I will try next time when I go back. I love that you can get bags of different candy especially as gifts, or a gift card like I got. They also have a gift shop with local and Christian items. I personally love Quill and pop up cards and they have both. Service was excellent and the young lady that waited on me was friendly and full of smiles. It's a must stop if in Swansboro.

Parking: plenty of space with their own place to park…read more Food (Candies): lots of different candies, ice cream, treats, fudges etc. some of it was prepackaged and other things were a self serve style. plenty to choose from to satisfy whatever sweet craving you may have Ambience: open space that looked just like a candy land. they also had the outside decorated for christmas which alsway brings a festive flair Service: Self Service

First time here. It is a very colorful shop. I saw it advertised on Facebook and I wanted to see…read moreit. The wall paper and the colorful chandeliers really make the place pop. I grabbed some taffy to give as a gift. You get a card that identifies the taffy when you get back home. I had one and it was not on the card but that's okay. It was still good. 4 oz was $2.76. I wanted one piece of chocolate, I would call it a turtle, but staff said I had to buy at least 1/4 lb. which equals $9.95. Well, that's a bummer. I have never been to a candy shop that I could not buy one piece. They always say so much money for an ounce. Even though I did not agree, I did not lower the score even though I spent more money than I wanted to. Out of the 7 or 8 pieces, I liked the turtle, the orange cream and the raspberry jelly the best.

Nice little ice cream parlor in walking distance from our condo. The people were very friendly and…read morethe ice cream was good!

I was vacationing at Emerald Isle and needed a place to find some souvenirs and gifts for the folks…read moreback home. The Village Beach Mart had every I needed. They stock everything from swimsuits and beach chairs to boogie boards and all sorts of beach-themed novelties. Not to mention all the t-shirts and hoodies. On this day I got a hoodie with a free Emerald Isle iron-on. There isn't much this doesn't carry and it's very close to one of our favorite eating establishments. A win-win all around!

This is a great beach shop. I was looking for gifts for a new baby niece and had sooo much to…read morechoose from. Very friendly staff as well.

Fantastic! I bought a dozen steamed blue crabs yesterday…read more Perfectly seasoned, large, very fresh, and loaded with very sweet crab meat. I was actually surprised how inexpensive they were. Fantastic! I will be ordering more in a few days. Also, the fresh local shrimp looks great. I will have to grab a couple of lbs of those as well!

Great Place for fresh sea food... Always buy shrimp to take…read morehome from our family vacation at Emerald Isle

This shop carries lots of local artistan's jewelry, décor, handbags and souvenirs. The gentleman…read morewho helped me was so pleasant, giving me a brief history lesson about Swansboro and the recent hurricane. I purchased two warm, soft, cozy knit hats and I can't wait to wear one of them! The other is a gift!! They were only $14!

Yes, you can mix farmhouse & beach style as seen in this adorable shop. Lots of cool finds from…read morecandle sticks, to hats, and homemade dolls. The ladies who run the store are welcoming & a pleasure to talk to. Highly recommend a stop here on your walk around the sweet area of Swansboro.

My mother and I visited Elly's today while shopping, and she found two dresses she really liked…read more Both had purple dots on the price tags, so we asked a sales associate what the dots meant. She wasn't sure, went to ask someone, and came back saying the "boss" told her the items were not on sale. My mother decided she didn't want the dresses, but I knew she really liked them. I took them to the register and asked the cashier to scan them. Both items rang up at 50% off. Thinking it might be a mistake, I asked her to scan them again, and once again they rang up at half price. When I told my mother they were 50% off, another associate, Dee, abruptly interrupted and said, "No, they are not. Nothing is on sale." Even the cashier seemed surprised and commented that purple dots usually indicated sale items. Dee then said she would get the manager. When Susan, the manager, arrived, we politely asked to speak with her to the side. In a very cold, monotone manner, she told us nothing in the store was on sale and that the purple dot simply identified an internet item. I asked why the register was applying a 50% discount and why the cashier believed the purple dots indicated a sale. Her response was that the sale rack outside also had purple-dot tags. If that's the case, it's incredibly confusing and misleading for customers. I then asked if they would honor the price that was scanning at the register. Susan showed no concern whatsoever and simply said that someone would buy the items at full price and that they "might go on sale in August." The irony is...it is August. Before leaving, I asked Dee for her name and confirmed the manager's name, Susan, because I knew I wanted to share this experience. The store itself is beautiful, and the prices are what I would expect for a beach boutique. Unfortunately, customer service can make or break a shopping experience, and ours was disappointing. One of the other sales associates even apologized to me for how we had been treated. When I told her she had been wonderful and that my concern was with the manager's attitude, she quietly replied that Susan is "like that with everyone." That was disappointing to hear. I'm sure someone will eventually purchase those dresses, but after the rudeness and lack of customer care we experienced from the management at Elly's, I won't be back.

Following up on my previous review... Out of curiosity, I…read morechecked Elly's website and Facebook page the following day. I found no way to purchase clothing online or have items shipped. Based on that, the manager's response that I should have ordered the dresses online simply doesn't make sense. That response only reinforced my concern that I was not given an honest explanation in the store. A disappointing customer service experience became even more frustrating because the follow-up response failed to address what actually happened.

Great variety of ice cream and frozen ice. Big tables for a group. Friendly, helpful staff.read more

Great experience…read more Stopped to get some ice cream after dinner Staff was great Parking spots were full

Another few weeks of the year in the books and about about 3 or 4 trips in to get fresh seafood…read more Need help deciding, the lovely ladies will help you. Need sides? They got it! Before we head home we tend to stock up.

Finally made my first visit to the Willis Seafood Market and let me tell you, ABSOLUTELY WORTH THE…read moreDRIVE AND MONEY!! This is some of the BEST customer service I've ever experienced. The owners are wonderful and great to talk to and such a friendly atmosphere! Gave my husband and I a feeling of be part of the family. Everything is super fresh! The quality and abundance of the crab, shrimp, and salmon we purchased was amazing and the overall price wasn't bad either. PERFECT 10/10 DEFINITELY RECOMMEND and well worth the drive and money!!!