South Swell is my go-to for sunglasses, sandals, tshirts, swimsuits, and more! They have a great…read moreselection of men's and women's clothing at any given time throughout the year. Their management and employees are welcoming and helpful which makes the shopping experience a pleasure!

Great quality selection and friendly staff. Clean store. Good local spot. Can't wait to return!read more

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

Customer service at the register was no help. Yesterday my husband purchased a pair of rainbow flip…read moreflops and he tried on the right one for size and fit and we later went to the beach and he realized the left one was defective. We went to exchange them today and they said and I quote "that's how the straps are". So they were no help and customer service was not provided at all.

Nice and friendly staff. Very considerate and don't buy cheap things. They have great and durable…read moreboards that can last for months or maybe even years. Their hats are cool, too.

When I ran across this site on the internet and saw their prices, I immediatly thought it had to be…read morea scam. I did some research and found out that it was a real site with real savings. I ordered a Quantum spinning reel just like the one that I purchased at Bass Pro Shop for $71.00 inc tax. The same exact reel from Sportsman's Wholesale was $37.00 inc shipping saving me $34.00. I ordered it on a Saturday and it arrived the following Friday morning just as it was stated in the purchase agreement. Ordering could not have been easier and the whole process was simplified enough for even me ( 70 yr old ), old school type who grew up buying everything from a store of one type or another. Do yourself a huge favor and give this place a chance, you will not be sorry !!!

I'm so happy I found this place. Don't get me wrong there are other shops in "fisherman's paradise"…read morebut none like this. I can't stay away and usually find myself there at least once a week. Whether for bait or more gear. They have any and everything for your fishing needs and cheaper than anywhere else. I've already purchased Fin Nor reels from them for two spinning rods and two surf poles. And did I mention they have them BOGO!?! Yes that's right they are buy one get one and cheaper than other local stores and online.

Wide variety of tabletop puzzles and boardgames, not to mention the kites. Exceptionally kind…read morefamily that runs the store. I was given the pleasure of listening to their story, their career on the isle, and even the honor of being able to see but hold some very precious, very old and very beautiful kites. I felt like I was breaching a No-touch rule at a Museum, but it was stunning to see the level of detail and effort in the kite craft. If you're in town, go if for nothing but to talk to the owners! Lovely people with much to share.

I liked the variety of kites available- I saw a Rokkaku and what looked like a Dopero (I'm a…read morenewbie) The only reason I didn't buy a kite was because they didn't have the parafoil 7.5, which I was looking for, and the others available were expensive, as nice kites can be. They also have bird- related items. Regarding a couple of negative reviews I saw before I visited the store- one of the employees is obviously (to me, who has an autistic son) on the autism spectrum, and the owners are elderly. One may feel an awkward social vibe talking to an autistic person, but the clerk was perfectly polite and helpful. This store didn't look AT ALL like a place for kids to play.

Great prices on shirts during their weekend sale. Got a few that were only $5 each! We actually…read morecame here for a guided fishing tour. Daniel aka Coach, is the person who took us out to fish on his charter for $500+. It was a great way to spend 4 hours and we caught enough blue fish for dinner. We also caught Spanish Mackerel, Black Seabass, and a Grouper. He also recommended a restaurant that cooked our fresh fish.

The selection left absolutely nothing to be desired, the customer service on the other hand…read morecertainly did. As a lifetime fisherman and lover of all things salty my husband and I decided to take our children to the shop to grab some tackle and a couple of odds and ends on our annual fishing to the beautiful Crystal Coast down east. They provided no help, and little conversation. Which was quite disappointing provided the southern style kindness we encountered at each stop in the region. That said- the shop was not busy and almost no other customers were there. We spent $200 on a couple of t-shirts and 3 pieces of tackle. So I'll let you do the math.

We booked the Crystal Coast Lady Cruises dinner cruise on July 2, 2026, from 7-9 p.m. for our…read morefamily and extended family, which included one toddler, four children, two teens, and six adults. My husband and I paid close to $800 for our group. Because we had several small children with us, I specifically chose tables close to the buffet, knowing that the adults would need to help make plates for the kids. Anyone who has done a buffet with little ones understands that it often takes multiple trips to get everyone settled and fed. I went through the line to get my food and food for my niece, then realized my sister was holding the toddler and also needed a plate, along with my other four-year-old niece. My husband was helping our other children at the time, and my family was still in the buffet line. I stepped beside my elderly parents, who were getting their food, and said, "Sorry, I forgot two more plates." At that point, the man serving yelled, "Ma'am, STOP!" His tone and behavior were completely unnecessary and embarrassing. I was not cutting in front of another party or trying to get extra food unfairly. I was simply helping feed the children in our group -- a group we had paid a significant amount of money for. The way I was treated was rude, humiliating, and completely unacceptable. It felt as though I was being scolded for trying to get food that we had already paid for. For a family dinner cruise, there should be some understanding that adults may need to assist young children at the buffet. Unfortunately, based on this experience, I would not recommend this dinner cruise for families with small children. If your children will need help getting food from the buffet, this is not a family-friendly experience. We left feeling disappointed and disrespected.

We had a wonderful time tonight. Good food, great music and beautiful scenery. We got to see wild…read morehorses and lots of dolphins. The sunset was spectacular. Our crew was super friendly and gave us lots of pointers about the area. Would definitely do it again!

Best money ever spent! Seriously…read more Every two years we have a family reunion in Emerald Isle and we all travel from across the nation. This year we used Beach Breeze, and instead of feeling like we had to purchase and then haul shade and chairs every single day, they did it for us. What a delight it was to get a text message every morning (consistently earlier than promised) with the location of our EZ-up and chairs, walk right out to the beach, and just be able to enjoy the day, and then just leave it all behind when it was time to go up for dinner. I highly, highly recommend. We will absolutely be using them in the future, and have recommended them to the rest of our family.