I would like to complement Mike in service and his team. They quickly diagnose the problem with my…read more2019 Yukon XL and repaired it. I am now getting excellent gas mileage from 17 miles per gallon to 22. We will be back.

After a weeklong vacation over the 4th of July, my family & I were headed home to Central Illinois…read more After turning onto the road to start out 400 mile drive home, we heard a loud bang under the front of the vehicle. I got out & looked, and noticed a broken rod hanging next to the drivers side tire of our GMC Acadia. We SLOWLY drove to Parsons, HOPING they would be open on the Saturday of July 4th weekend.... Lucky for us, they were. And they fit us in right away since we were trying to get home. They quickly diagnosed the issue. The Service Advisor, Ashley, brought me out to the service floor & showed me the damage- Broken driver's side sway bar, plus I would need to replace the sway link AND Driver CV Axle. What was I going to do? I had to get home. It was a holiday weekend, I'm from out of state, and I HAD to get home. They could pretty much charge me whatever they wanted, because I was stuck. They basically had me bent over a barrel...... But here's the thing- They didn't try to take advantage of the situation! Ashley and the service tech told me that although they COULD fix it, they wouldn't be able to get parts until Tuesday. They also were upfront & honest and told me that although it is important that everything is repaired as soon as possible, I WOULD be able to drive home to Illinois SAFELY and have everything fixed there. PLUS, they gave me a parts quote with the replacement part numbers to make everything easier when we got back. I was thrilled just to hear that I was able to drive the car home. They were fast, friendly, & HONEST. And when they handed me the paperwork & my keys, I asked them what I owed- "Nothing. Just drive safe" was their answer. THANK YOU ASHLEY! YOU PARSONS OF EAGLE RIVER! The whole thing took you less than 20 minutes, but I will remember this for a lifetime.

I live about 25 miles from the dealership and I found out they have mobile service! All I needed…read morewas a recall of the sync system taken care of. They were too my house in about 3 hours. I have not had this kind of service from anybody in a long time! Thanks Eagle River Ford

Just purchased a 2025 ford explorer platinum at this dealership they had no idea of changes ford…read moremade to vehicle making it not even close to the features of the 2021 that I traded in. even thought the staff is very nice they have no clue what they are selling. Buyer beware I now have a car that I can't stand.

Tiffany did an excellent job of explaining the high tech features of the navigation system!…read more Fred Bieti

Did an outstanding job in repairing my 2012 Yukon XL Denali after I jackknifed a trailer. Had to…read morereplace my left quarter panel and repair the bumper plus some behind the panel structure. Vehicle was returned to me looking like a new vehicle inside and out.

We did our research and drove lots of SUVs over the last week…read more That being said, Matthew and the team at Rhinelander Jeep rolled out the red carpet for us. Nothing but top notch sales experience and truly a hometown feeling. They took care of all our needs and were on top of everything. We took home a brand new Jeep Grand Cherokee L Limited. Could not be any happier with this amazing SUV. I highly recommend Matthew Halvorson.

They did a good job on my Diesel truck. Thank you!!! It was finished when they said it was going…read moreto be finished and cost what they said that it would cost!!!!

We purchased our used Expedition from Riverside Auto Iron Mountain a few months back. We noticed a…read morepaint issue on the driver's side door and contacted Mike and Scott about this a week or so after our purchase. Both of them went above and beyond to take care of this for us. We dropped our vehicle off and were provided a loaner vehicle. Scott then offered for a driver to bring our Expedition back to WI for us and then picked up the loaner vehicle. Being over two hours away this was genuinely appreciated!! We also asked since they had our vehicle to do an oil change and Scott covered that for us at no cost. Yes, this vehicle was a large purchase but was still a used vehicle and most dealerships would have said, "you get what you get" because it's used. Riverside took care of the service to the door, the oil change, and the loaner...nothing came out of our pocket. We couldn't be happier with our OVERALL experience with Riverside Auto Iron Mountain. The entire buying experience went well, and they were very fair with our trade-in and made 2 hour drive up there very well worth it. Then to stand by their word and take care of the paint issue on the door and accommodate us like they did is almost unheard of. With all the dealerships in our area (i.e., Green Bay and Appleton) I can almost guarantee not one of them would have done this for us so highly recommend anyone to Riverside Auto Iron Mountain!! I typically do not write reviews but had to in this situation as just the buying experience alone was enough to give Scott and Mike 5 stars but then how they handled the repair service took it to a whole new level. We will continue to go to Riverside Auto Group for any of our future vehicle purchases even with them being hours away as their customer service and loyalty is the way all dealerships should be!! Thank you guys!!!

Called about buying a Jeep and was told they would call me back. Well a week later nobody called…read moreme. So I emailed and this Josh guy told me I had the wrong dealer. So I sent him pictures of that jeep they had on their web page. They emailed back an more or less told me they did not need my business an that they would take me off their email list. NEVER NEVER Again will I contact them. They think other people are stupid. I see a lot of bad reviews on this Yelp.

I purchased my used truck on November 18, 2025. I had contacted them by phone on the previous day…read more The salesman, Jordan Bartels, was very helpful, sending photos and even doing a test drive for me. The next morning, i made the 4 hour drive, and i can't say enough about how nice Jordan and the whole staff was. ​

Never but anything from this place! Disrespectful insulting…read moreand weird. Go there and drive through, the salesman chase you down trying to sell.

absolute gem of a dealership!our change oil light came on 400 miles from home so we made an…read moreappointment to have it changed at big valley.forgetting about the time change we were an hour late and getting close to closing time.they told us no problem and stayed late to do the job.everyone we met,from the office to the shop were super friendly. highly recommend.!

While traveling thru Michigan we started experiencing issues with our Dodge west of Ewens. We…read moremanaged to make it to Big Valley Ford late in the day. Although it was time for the service department to shut down, a tech stayed and worked thru the problem. Found out we had a bad wheel bearing and had to leave the truck there. The owner is a very kind and considerate man, and even though they were extremely busy he stated they'd have the truck ready for us on our way back through town 3 days later. On top of that he allowed us to rent a car so we could continue our trip! I have nothing but good things to say about Big Valley Ford and the people there. Thank you and God bless you all!!

Awesome experience with Rhinelander GM Cadillac, best car buying experience with any dealer in…read moreyears. Considering we were just stopping by for a first visit, we had no intention in driving away with a beautiful new Cadillac. Everything was first class, from the organization of the cars on the lot, to a warm greeting by Tim on a snowy, cold March day. Tim introduced us to Jeff, Rhinelander Cadillac expert, who was patient with our questions, taking time to answer each one thoroughly. When it came to working out the numbers, Jeff was assisted by Kyle, the Rhinelander Cadillac financing and leasing specialist. Kyle was able to discuss and complete a complex trade situation, meeting all our needs and wants. The Rhinelander Cadillac "best pricing" philosophy is respectful and approached with integrity and honest dialogue. Kudos to the Rhinelander Cadillac team of professionals for making our experience comfortable and pleasant.

Rhinelander GM was great! They changed my perspective on dealerships and really helped me out. The…read moreGeneral manager Dan was fantastic!

Give Larry (Mountain Man) a call just to here his answering machine recording. Lots of lower end…read moreused cars and boats - he will cut you a deal or look for a vehicle for you at an auction.