I've been to plenty of beauty supply places all over the world. And some are spectacular, but…read moreNumber One Beauty Center is the greatest small business beauty supply I've ever encountered! I've been going there for decades now, and it only gets bigger and better!!! Here's why: They carry the largest selections of beauty brands ever! Owners and staff are always willing to go above and beyond in customer service! Very helpful and knowledgeable!!! Looking for a hard to find skincare brand, color or fragrance?? Chances are, you'll find it there! Exclusive brands with huge selection! The store is always clean and well stocked! Endless supply of brands that are too long to list here! Let's face it, this place is so dangerous for me, to shop. You'll walk away with something, I guarantee it!!! I'm so happy that they're still around, decades later. This beauty center is a mecca! If you're a first time visitor, please give yourself a good 2 hours to browse. Yep, this is my favorite store on Montana Avenue! The street parking might be an issue, especially on the weekends. Stay on top of your parking meter or you'll get a hefty ticket!!! Besides beauty, they carry cute hair accessories, and other merch, you'll go nuts!!! Trust me, Number One Beauty Center is the best place on earth!!! Highly recommended!! It's Number One for a reason!! LOVE this small business!! Always have and always will! I know what I'm talking about, when it comes to the beauty industry! This is my happy place!!! You'll thank me later.....

Great products and customer service! The blonde lady is very nice and helpful. Definitely great to…read moresupport a beauty supply you can trust over ordering from unknown sources online.

I appreciate that Camila, the manager of the Santa Monica Detox Market, contacted me regarding my…read moreconcerns. Looking forward to having a different experience the next time I'm there.

Loved our experience! Valeria was very patient with my numerous questions, honestly told me which…read moreproducts work specifically for my skin, and shared her experience using different shades that are suitable for me. So it didn't feel salesy. She very professionally helped test the products on my skin. The best consultant in terms of professionalism, not just kindness. I will recommend Valeria in my community and will definitely come back to her next time. Detox is lucky to have consultants like her. Will be back very soon!

This week I went in for their promo sales and needed help and I was impressed with Scarlett and…read moreOzzy for their time to answer my questions and help! Download the Ulta app to know when the sales are happening and take advantage of these sales! The staff and manager here, always greet me upon arrival. They are kind and respectful too. I really enjoy coming to this Ulta.

Eileen is, without exaggeration, one of the most incredible hairstylists and people you will ever…read moremeet. From the second you sit in her chair, you can tell she genuinely cares about her clients. She's extremely personable, welcoming, and such a great conversationalist that time flies during every appointment. She has this rare ability to make you feel comfortable, heard, and valued all at once. Beyond her professional talent, she is just an overall fantastic human being -- kind, genuine, and someone who truly loves what she does. I'm 21 years old, and despite our age gap, I always have the best conversations with her. You can talk to her about anything, and she even gives amazing life advice when you need it. She truly is the sweetest person inside and out. It's very rare nowadays to come across someone you can build a genuine friendship with like that, especially in a professional setting, but that's exactly who she is. Every visit feels like catching up with someone who wants to see you succeed and feel confident. On top of that, her work is absolutely unmatched. Eileen gives the most amazing haircuts and is incredibly thorough with everything she does. She takes her time to understand exactly what you want, pays attention to every detail, and always gives the best recommendations tailored specifically to you. She never rushes, never cuts corners, and always makes sure you leave feeling better than when you walked in. Her dedication to her craft is obvious, and her results speak for themselves. If you ever hear anything less than glowing feedback, it's probably not the best perspective to rely on, because she consistently gives her absolute best to every single client. She truly pours her heart into her work, and it shows in the results she delivers and the relationships she builds. Please go support her -- she deserves to have her own business because of how talented, dedicated, and caring she is. If you get the chance to book with her, do it. You will not regret it.

Everybody that's comes in gets royal treatment ! love coming to all of their locations.read more

Let's start with the fact that I neverrrrr write reviews. But my love for this place/location…read morecompelled me to do so. I'm a frequent shopper here and everything (the staff, cleanliness, range of options, comfortability, free samples after purchase...) is a 10/10! But highlight for sure is the Santa Monica locations staff, everyone is so so kind and helpful! Blue Mercury 1402 Montana Ave for the win!

I went into Benefit to pick up my usual brow pencil and left with so much helpful knowledge,…read morethoughtful recommendations, and superb customer service. From the moment I walked in, a staff member who was helping another customer made sure to greet me right away, and another team member was already coming from the back to assist me. I really appreciated that level of care. Team member Amanda was very friendly, and took the time to understand my preferences, and needs before making recommendations. She talked me through what would work best for me in a way that felt knowledgeable, genuine, and not pushy. I did end up buying an additional item, but only because it felt like the right fit. I love Benefit Cosmetics, and this location truly has a boutique feel with professionals who understand beauty, care, and customer service. Five stars all the way! *****

I would give negative stars if I can. DO NOT COME HERE. GO ELSEWHERE…read more I was coming all the way from Central LA to see Brianna who is good, but she called out a lot. The final straw -- no one called me to tell me Brianna was calling out so I showed up Sunday when they first opened to an appointment that could not be fulfilled. The team in store who I talked to about it was super disrespectful and didn't care. The guy who did my eyebrow wax did a bad job and asked me if I wanted the area in the middle of my eyebrows waxed (isn't that standard?). Waste of time.

Madison was so warm and attentive! She was so helpful in…read morefinding the right scent for me, and took the time to massage the lotion and spray the fragrances on my hands! The Eidesis was such a universally good smell, fresh with an alluring sweet musk!

Smack I. Middle of mall on ground level. Nice staff. Happy to let you try a sample and wash hands…read moreI got the hand wash- $43.

This place is better labeled as a toy store with a meager selection of makeup/skincare products…read moretucked away in the back. I remember when it used to actually be a store for beauty products but I was so confused as to whether I had come to the right place when I recently stepped in to find that about 75% of the store was lined with stuffed animals, toys, even a toy claw machine type thing. Even Marukai the grocery store not far from here has a better skincare product selection than Make Asobi now does. ____

Do not buy from here as they have defective products. My family had bought 1 nail file set months…read moreago and came back and bought 2 more two nights ago. But I opened mine and the case had a full stabbed crack on the front. We came back tonight to ask to exchange for another nail file set and worker refused, called her manager Jasmine and the manager rudely told us she won't exchange something from 2 weeks ago and that we had bought it at half price, neither of which were true since we paid in full and in cash and didn't get a receipt! I came back and asked for the manager's name and the girl at the register was back on her work phone talking and laughing rudely as well still. We are so disgusted with their nasty customer service and urge everyone to never buy and never support this store to get them out of our neighborhood!!!