I ordered the Hojicha Latte and was quite disappointed. There was a hint of the roasted tea taste, but not much. I also tried a sample of the matcha and seasonal pumpkin turmeric vegan soft serve and was not a fan. Good service with a nice storefront and outdoor seating area, but I don't think I'll be craving the drinks here anytime soon. read more

Matchaful - Coffee & Tea Near Me - New York, New York

The drink was pretty but this place is way overpriced in my opinion. There's a few stools inside and no outdoor seating. My drink was $10 and the service quick and nice though read more

Matchaful - Ginger Zing (Immunity) - Coffee & Tea Near Me - New York, New York

Time & Date: Tuesday, 7/27/21 @ 5:50pm Ordered: Hojicha Latte ($6) After a long day of shopping in SoHo & NoHo, I stopped by Matchaful to get a drink. I usually order matcha or hojicha drinks at Asian inspired dessert shops and cafes, and decided on a classic Hojicha Latte today. I'm used to hojicha drinks with a grainy texture, but this drink was completely free of that which I actually found weird. I found that it lacked much hojicha flavor, and the drink overall was just very watered down. The milk in this drink is almond, and the sweetness comes from maple [syrup I'm assuming]. There are definitely better hojicha drinks out there with a lower price point. read more

Matchaful - Hojicha Latte ($6) - Coffee & Tea Near Me - New York, New York

Straight to the point we go. They had a QR code outside on their front door, which brings you to an out of date Spring 2020 menu, when it should be Fall 2021. The drink I decided on getting wasn't available, so I ended up asking for a suggestion, which they suggested the Ginger Zing. This pretty much tasted like heated up pressed juice with a strong ginger flavor, which I wasn't a fan of the taste. Didn't taste any matcha flavoring. I don't think this concept is for me. read more

Matchaful - a person holding a cup of coffee - Coffee & Tea Near Me - New York, New York

I had high hopes for this place. I had seen it all over social media and it seems like a crowd favorite in the city. I came on a Saturday and the street as well as the shop were packed. There were at least four or five employees working that day. The environment felt a little chaotic. The staff wasn't too friendly or helpful. They kept yelling at people not to be in the doorway, which I understand. But there's always a nicer way to communicate things. All the menus were stacked right by the cash register, which was inconvenient since there is no large menu on display. There are so many different options to choose from, it's a little overwhelming. Since it was a warm day, I decided to go with the sunlight spritz as I thought it would be refreshing. 1/5 of the drink was decent but then it got so bitter. I couldn't finish the drink. I hate wasting, but I couldn't stand it. I threw over half of it away. I am a big fan of Matcha, and although this experience was disappointing, I'd love to give it another try someday. Perhaps I just ordered the wrong drink.. read more

Matchaful - Sunlight Spritz - Coffee & Tea Near Me - New York, New York

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This is a tiny space with barely 2-3 seats and no restrooms. I found it to be overpriced. Got two muffins, which were tiny. Taste wise - they improved a little once I warmed them up a bit at home. Otherwise small dry muffins. Didn't get a warm friendly vibe from staff or the place. Contrary to the name, not everything is made with matcha. I had some muffin with a drop of raspberry in it. Overall, lackluster experience. read more

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Delicious! Matchaful is consistent with their customer service, quality ingredients and creative drinks!

Cute matcha place I am pretty picky as I make matcha at home and have been drinking it for about a year now. The vibes are just 10/10 Super chic and very friendly and awesome staff! Baristas definitely made the experience. Not really a sit down cafe, there is limited space inside. I got an iced matcha with hints of lavender - it was such a perfect convo. You can watch them make it right in front of you. My friend got the cacao one and the chocolate and matcha was an interesting combo - wouldn't try it again though. Definitely would stop by again - I wanted to try the hojicha soft serve but it was too cold. read more

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So good, but also mega pricey. I ended up getting the seasonal Indigo Glow which was amazingggg, but $8.50 + tax is basically a Green Goddess salad at Sweetgreen. I majorly love salads so this was a hard call for me. Only would come back if I felt like splurging. Workers were cordial yet fulfilling orders. read more

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A calming blend of tea, minimalist design, and a pinch of ceremony make Matchaful's newest location an enticing new spot. On any given morning competition is heavy in Nolita for your snacking and caffeinating needs. The verdant green outdoor seating area for Matchaful won over our my friend and I. Inside, just one employee was manning the counter and luckily only one customer was ahead of us. We were a little disappointed by the selection from the pastry case, but appreciated the pre-packaged, takeout friendly versions of the Matcha Avocado Yogurt and Spiced Overnight Oats. The soft serve machine is operational as well. We ordered a regular Matcha Latte and seasonal Nutnog Latte, reluctantly shelling out for the Nolita prices. Maybe the upcharge is worth it for the process of hand whisking each individual drink. While the staff member was incredibly friendly, we were let down by our drinks - not much foam, and too much milk. We could barely taste the matcha in our drinks until the very bottom where it all sat concentrated. For a cafe dedicated to matcha and paying $6-8 a cup, we had hoped for better quality drinks. I'm hopeful that they'll continue to improve with experience (and less COVID limitations). If you prefer to make your own matcha, Matchaful sells branded ceremonial grade matcha and tools. They also have an online store so you can order contact free. read more

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Delicious matcha soft serve on a hot day. It's a little pricey though. read more

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Tried their Oishii Berry collab matcha latte, it was pretty good, could actually taste the strawberries. Not the best strawberry latte I've had tho. read more

great matcha spot in soho! the most uniquely crafted matcha drinks i've never seen anywhere else. i love that they use high quality matcha too as their drinks definitely pull out wonderful flavors from the tea. the service has always been friendly here. my favorites are the mont blanc and shroomy white chocolate. the downsides were that it is overpriced, expect to pay $8-$10 on your matcha and i found it to be inconsistent in taste each time i went. sometimes it's more bitter with a lack of balance in flavor or sweetness. other times is perfect. they are all friendly workers so they are always happy to adjust it which is great :) read more

Matchaful - Coffee & Tea Near Me - New York, New York

I've been to quite a few Matcha places in the city and this spot by far is my favorite. I've even turned one of my friends who is a Matcha devotee on to this spot. (Shout out to Dana who I know reads my reviews, lol!) This tea spot has the most delicious, pure flavors. Each selection stands out and has bold notes with each sip. Each drink delivers both on style and taste. I love that each drink has a coordinating mindset or attribute that it "helps with" (calm, mood, focus, etc). Normally, I'd harp on the price point but honestly folks- this spot is worth it. I also just love their minimalist, clean, green decor and style. It's the little touches that get me and bring me joy. Their entire aesthetic is *chef's kiss*. The service has always been awesome, especially when I'm between two different options. The barista has never led me astray and has helped me when I've brought in a newbie. I haven't had any of their treats, so I can't speak to that- but I do know they offer healthy, vegan options. If you're in the neighborhood (maybe after buying one or two pieces from Mejuri...) pop in for a treat!! 5/5 read more

I'm a fan of both matchafuls. The creative lattes, such as the cacao dream, are healthy, smooth, and tasty. This specific branch is set up for takeout so not a place for reading; nevertheless a great find in Nolita. read more

Matchaful - Cacao dream - Coffee & Tea Near Me - New York, New York

I don't know who dropped this lovely spot into Soho but I am so glad they did, because this place is a lewk and the drinks are amazing. For drinks, there are so many great options! Maybe too many bc it took my friends and I like ten minutes to decide what we wanted, lol. I got the seasonal pina mango colada and it was divine. The downside is $10 for a drink means I can't be coming here alllll the time, but boy, it will be a marvelous treat when I do! :) read more

I had the worst matcha evr from here. It was raining & I was far from my home so I decided to get a lil matcha latte.. bad decision.. It tasted like dirty water.. there was no flavor although I opted for the au lait w macadamia nut milk, monk fruit & vanilla. It was such a waste .. I had to throw it out upon taking a sip.. I have bought this matcha powder before so I don't think it's the quality of the product .. rather the lack of it in my latte .. very disappointed.. Would not return or recommend read more

Love this place! I come for my daily matcha - get the earth glow, frozen if it's hot out - they have the best matcha in soho! read more

Matchaful - Earth glow - Coffee & Tea Near Me - New York, New York

I came here thinking of getting their matcha soft serve. Thankfully, they give free samples of it so I tried the matcha black sesame twist. The black sesame flavor was very prominent and overshadowed the matcha soft serve, so I really could only taste the black sesame :( I think the flavor (of the black sesame at least) was good and not too sweet, but the texture was a bit grainy and not too creamy, since I believe it's a nut-based ice cream. I decided not to go with the soft serve since it didn't have the texture I personally like for ice cream. Instead, I decided to try their Lucent Lychee drink which was an iced drink with lychee juice, matcha, coconut milk, and gynostemma (had no idea what that was haha). The drink was pretty refreshing -- the lychee flavor was very prevalent and surprisingly paired well with the creaminess of the coconut milk. I do wish I could taste the matcha more though, especially for the hefty $9 this drink cost ;_; On a side note, my drink came with a bamboo straw which I appreciate (and honestly might keep to reuse haha) read more

Matchaful - Lucent Lychee - Coffee & Tea Near Me - New York, New York

Got their limited edition matcha and chocolate hojicha swirl soft serve and it definitely tasted very rich and high quality. Loved the outdoor seating area which was decorated with a beautiful green aesthetic. Perfect to stop by and relax with your friends! read more

Matchaful - Coffee & Tea Near Me - New York, New York

First of all the fact that this has 3.6 stars baffles me. I work in the area and Malik is alwaaays on point. literally makes me the best drinks! and is such high energy, high vibe! and makes sure I'm getting a high quality matcha read more

Matchaful - Coffee & Tea Near Me - New York, New York

Very aesthetic place but did not enjoy the food and drinks :( The drinks were bitter and did not have much flavor other than matcha. The pumpkin spice donut was not the best and didn't have much flavor. Very sad as I was really excited to try out this place :( read more

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Best matcha and best staff! My favorite drink is Earth Glow and Frozen Matcha plus love all the treats! Leek and Andeta are amazing, truly so sweet and helpful and make customers feel like friends. They deserve 10 stars!!! read more

$35 dollars for one treat, two hot matchas hahaha. Extremely over priced but the staff is helpful. read more

Oh my god. I can't even begin to say how I feel when I walk into the doors of the Mulberry Matchaful. Every. Single. Time. I'm always greeted with true burning love. I feel kissed by matcha. Ugh. Get the Earth glow frozen btw. It's the best one. I always switch out the oat milk for almond milk though. Try ittttttttttttttttttttttt read more

THE BEST MATCHA IN THE CITY. and also my favorite place. I shamelessly go here everyday and tell myself that it's self care. Matchaful only uses ingredients you can trust and for someone with food sensitivties, it means a lot that they put so much thought into only using healthy, organic ingredients. And Most of their treats are gluten free! I love that it's not just matcha and milk like most places -- they add adaptogens like ashwagandha and supplements like MCT oil. I even bring non-matcha lovers here and they fall in love. This location doesn't have indoor seating, but the Canal St location does and it's truly a pretty location. This Mulberry St location does have nice outdoor seating though. My top 2 suggestions are the Indigo Glow (iced or hot) and the Vanilla Zen (iced). More so the Indigo Glow if you have a sweet tooth. You also have to try the Matcha soft serve which is vegan and has no refined sugar! They also come out with seasonal recipes and new treats here and there. It's always exciting to see what they come up with. You haven't had matcha in NY until you've come here! read more

Matchaful - Vanilla Zen - Coffee & Tea Near Me - New York, New York

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Matchaful lives up to the name. They have matcha brownies and matcha donuts if you are into treats with that flavor. The shop is quaint and has a cool vibe to it. The hot drinks were done right as well. Would come back! read more

Wanted to come back here after a lackluster experience a couple of months ago, but was disappointed yet again. For reference, I came here with a few friends and we all ordered different creative lattes to taste test. They were all lacking in taste. No taste of matcha or whatever extra flavor was added. I tried to give this a second chance, but it was not any better. I had the straight up matcha and it was just... lacking. The taste wasn't a strong matcha, just bitter. I could make this at home if I wanted, so not worth paying so much for this. read more

Ok, so hands down this is the best spot for matcha in the city! I am a bit of a matcha aficionado, so I've tried plenty. I believe the whole menu selection is vegan, utilizing alternative milks eg. almond, oat, etc, and natural sweeteners. The seasonal beverages are as divine as the mainstays, and the matcha itself tastes very high grade. The flavors that I've had are all delicious and light on the sweetness, which is a plus for me. The only downside is that a beverage on average will run you about $9+, which is certainly a premium -- It's one of those 'you get what you pay for' examples. Nonetheless, when you want to treat yourself to the best matcha in town, head to Matchaful! PS: they only use cups made of recycled plastic, and bamboo straws! *applause* read more

Matchaful - This is the seasonal beverage, Violet Shin! - Coffee & Tea Near Me - New York, New York

Best matcha latte I've ever had, and I've had quite a few!!! So many delicious vegan options. The donuts are just delicious and not very sweet. I wish you would expand to Austin!! read more

I got the vanilla zen and there was nothing in particular that was special about this drink that was $8. The interior of this store is really cute though and the drinks come with a bamboo straw. read more

Matchaful - Vanilla Zen - Coffee & Tea Near Me - New York, New York

I initially ordered a drink that wasn't really up my alley (Cold Foam Matcha) and was a little disappointed, turns out I enjoy their Creative Lattes much more than their Straight up drinks which are mostly mixed with water. Thanks to the owner, I gave Matchaful a second chance and tried the Earth Glow latte and it was really good!! Also the location on Mulberry St is super cute! read more

Matchaful - Cold Foam Matcha - Coffee & Tea Near Me - New York, New York

My wife loves matcha and she is very picky about it and this place was her favorite. We visited it multiple times in our stay and she is still talking about it as I type this. read more

It was a sunny Sunday afternoon and I was on the hunt for a sweet treat and matcha. I dared to venture into the mean streets of soho and was welcomed by the sweetest baristas; Andeta and Haui. When faced with the daunting, almost insurmountable, challenge of picking a matcha, Haui so kindly gave me suggestions being so patient with my indecisiveness. Both Andeta and Haui not only so kindly helped me pick a wonderful pumpkin spice matcha, but book recommendations too! As a veracious reader, I'm always looking for my next book. Luckily, I came to the right place. They so kindly gave me book recommendations and made me feel incredibly welcome. If you're looking for both a neighborhood community feel and matcha, this is your spot :) read more

I got the vanilla zen latte. It was good. A little too much ice, but I would order it again. read more

Matchaful - Iced vanilla zen - Coffee & Tea Near Me - New York, New York

My favorite matcha spot in the city! Andeta and Leek are so sweet and welcoming. Love the vanilla zen + the brownie and donuts are my fav!

There is no indoor seating, no one knows the wifi password, the baked jam scone was very dry,, matcha late was mediocre and overpriced. I had also tried the peanut butter and jam overnight oats, not good felt artificially read more

Did it like it at all. Had the ice cream and frd had a drink that tasted like oat milk only. Would not recommend. Was really hoping to have some good matcha items. Disappointed. read more

Matchaful - Coffee & Tea Near Me - New York, New York

So bad, slow, disappointing, distasteful. There were more baristas than there were orders and it still took 10+ minutes. They also didn't announce the drinks when they were ready. Shocking. read more

The staff is friendly, especially Alana! My matcha was delightful and the team is efficient. Will be suggesting to my friends!