2026UPDATED: I'm years in- I've become a VERY loyal customer and have branched out from overalls-…read morewhich these overalls are HANDS DOWN my favorite overalls EVER. So many pockets, so comfy, stretchy, flattering and fun! Bras, underwear, pajamas- all fabulously fun prints and super comfy/cooling! I also LOVE the sweaters from the winter season- I bought a couple of them and I have several jackets. Quality products across the board. I will mention- they just redesigned the shorts overalls and the material is slightly different and they messed with the pockets- I hope they listen to their customer base and give back the original pockets and material, but they are still super cute! Overalls tend to run big, but the new design of short overalls are true to size.** Important info I went to a pottery convention earlier this year and Duluth Trading Co overalls were everywhere! I had forgotten about it until they popped up as an ad on my IG and I hadn't even thought about new overalls in months! But they had a great Mother's Day sale going and as a new customer- I got extra off. I ordered online and John mentioned he thought there was one up at River City Marketplace. Today (Mother's Day) we were headed to the National Cemetery to visit mom and stopped into the store and I snagged a couple pairs of overall shorts. I tried them on and found out that I am a smaller size than what I ordered online! Great problem to have- but when they come in the mail I can exchange them at the store. I got the same deal as online because I signed up for their text message program and got an additional 20% off on top of the sale prices- woohoo. And John and I both enjoyed the store as a whole. We were offered assistance numerous time by various staff and one associate made sure I knew about the text savings. Our location here in Jacksonville is the only location in Florida too! Based out of the midwest, they have a location map located at the back of the store. John even read a bit of their company history and compared it to the tv show Outdoor Man with Tim Allen. Good, solid, American company. I will be back and I will be shopping more ;) **2023 Update- I have shopped even more and even got John to buy a few things. I am absolutely in love with a skirt I bought here and floored that the size that fit was a 10! For those who know me, I'm down a few sizes- lol. Medium overalls already made me feel so good- which I wear often a LOVE!!! The staff is consistently wonderful too! Stop in and treat yourself.

Always a great visit and great service. Clearance items are always a must visit but always a…read moreselection of knick knacks too.

For years I had been dying to stop here as I live in North Jax. Finally made it out here and what a…read moredisappointment, not in the store but in the stank atmosphere created by the three associates. All of which stared at me and my cousin as we walked in and couldn't bother to say at least hi. We were in the store for approximately 10 min and not a single acknowledgment. Shame is I was willing to shop and purchase several adorable items I had spotted online, but that quickly vanished and shared with the other small businesses around, allllll of which warmly greeted us. Shockingly enough, the owner posted a video talking about things they've learned in 10 years and even goes on about the customer experience and how a store "made you feel", yet many reviews reference the standoffish atmosphere dating back 9 years up until now.

Tammy and I also shopped here during our stay at One Ocean. Tammy found a real cute pair of jeans…read moreand I bought a candle and hair bands while I was waiting on Tammy to try on her jeans. The Cashier saw my Hotel card and told me we get a discount because we were staying there. What a perk! Thank you!

Everytime I shop in Makk in Nocatee, the women working there are fabulous! They are always so…read morewilling to help with gift selections for my 2 young adult daughters. The clothes are pretty and fun! I highly recommend!

Horrible customer service + low quality clothing!! I try to support local businesses so I purchased…read moretwo items from this store in Nocatee. One item was a $60 dress and I wore it one time. I washed it per the label instructions and let it dry flat. The garment shrunk to a child's size piece of clothing. I went to return or exchange the item within 30 days of purchase & the store manager refused to do either. She would only repeat herself over/over by saying if you wash the clothing we cannot refund or credit you. I explained that I only wore it once and during the initial wash the clothing was defective. The exact dress was still for sale & hanging up near the register. The manager said there was nothing she could do for me. She also said since I cut off the tags their policy is no refunds or exchanges. I am reasonable and I understand in certain circumstances refunds/exchanges can not be made but in this instance management should have made an exception. My main complaint was the store manager made me feel like this business does not value their customers. There are so many other wonderful local businesses in Nocatee or Ponte Vedra. I would recommend spending your hard earned money at a store who appreciates their customers and makes repeat business a priority.

The best store ever everything is so cute! I love it the staff is super friendly and knowledgeable…read morekind caring helpful thank you for your hard work devotion in the community I appreciate it so much I come always I love it so much they have everything! It is clean and organized and amazing bring family and friends enjoy relaxing and enjoying next to the beach! Absolutely the best and incredible place! They deserve and award for all their hard work! Hugs Lauren

This is a very nice local business in Jacksonville Beach that we stopped at and bought some cute…read morehats, slippers, tshirts, and other things for the cold weather in Jax Beach. They have a good mix of souvenirs and regular beach wear, costume jewelry, purses, totes, flip-flops, sweatshirts, t-shirts, pants, kids clothing and soft toys. Their prices are very reasonable. The salesperson was very helpful and friendly. We would definitely return on our next trip.

Lovely little boutique clothing store in Fleming Island with a great selection of clothes in both…read moreclassic and trendy styles. Love the size selection, the owner ensures that women of all body shapes and sizes can find attractive clothes in a positive environment. I've gone several times and have found excellent deals on the sale rack also.

Cute shop , I love the jeans they sell here they are so comfortable. I will be back to buy more.read more

On June 22, 2026 I ordered 2 tops from Natural Life as I liked the way they looked online. I live…read morein Western Colorado. The items were shipped on June 23 but I did not receive them until July 1! Tracking the shipment, it went from Jacksonville, FL to Denver so I expected the pkg a few days later. In tracking the pkg, it then went from Denver to Seattle to Portland, back to Denver & finally to me in Western Colorado, so I found this to be a bit frustrating but obviously a PO problem. When I finally received the 2 tops, I found that they are made of very flimsy cotton material and definitely run quite large. I will keep the tops but not order from them again especially as the flimsy material doesn't warrant the price paid.

Order was not delivered to the correct address nor a refund received. This company lacks quality…read morecustomer service. I would highly discourage anyone from ordering from this company.

Shopped at the store for the first time yesterday. I'm in love with the products and customer…read moreservice. thank you Diana for your helped.

There are often times I need something for the perfect occasion, each time I go to the Chocolate…read moreShoe the ladies there help me to find just what I need. This is the place to come when you need help shopping and putting together an outfit. They welcome you and ask right away what they can help you with unlike other stores that just let you wander and barely help. I LOVE all the helpful suggestions and new ideas of things to try!! It makes the shopping experience so much more fun!!

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.