I wish I had gone to Simone & Son first. After another jeweler damaged the delicate details on my…read moresentimental ring and refused to make things right, I was heartbroken. Simone & Son listened with compassion, came up with a thoughtful restoration plan, charged half the price I'd already paid elsewhere, and returned my ring in just three days. The craftsmanship exceeded my expectations. My ring is beautiful again, exceeding my expectations and I couldn't be happier. Their kindness, professionalism, communication, and attention to detail were outstanding! They've earned a customer for life. Thank you Shant, JJ, Angela and the jeweler/stone setter, whose name I don't know, but will always be grateful for. You're a true artist.

Simone & Son was the first place we went to ring shop on a whim found from Yelp, and when deciding…read morewhich jeweler to go with, we kept landing back here. I came to them with a laundry list of mismatched things I wanted in the rings, but Angela's knowledge helped me narrow down what I actually wanted - an engagement ring and wedding band from a different jeweler but have S&S execute the customization to fit my diamond. Shant was very patient and delivered beautifully with my dream rings to real life. Long story short, I'm extremely happy with the final products! They offer lifetime warranty on the smaller looser stones, reasonable pricing for customizations, and excellent customer service.

Make sure you ask for Rose when you come in, she is very knowledgeable and super sweet! I couldn't…read morebe happier with my new ring :) go

Caroline and Parker were both amazing throughout the experience. We went through multiple designs…read moreand they were extremely patient and helpful!!

I cannot express my appreciation enough for Mimi's jewelry I accidentally put my gold and diamond…read morewedding ring in silver cleaner - overnight. It completely oxidized and discolored my ring I have had for 33 years. They restored it and it looks brand new! I wish I had a before photo but it looked horrible. Thank you Mimi's Jewelry! Also an amazing price!

My experience here absolutely deserves a five star review. I came in completely clueless ,just a…read moreguy trying to secretly find the perfect engagement ring for my girlfriend and left feeling confident, informed, and really excited for the big moment. From the start, David & his team were incredible. He didn't try to upsell me or rush me; instead, he took the time to explain the differences between cuts, clarity, and metals in a way that actually made sense. I never once felt pressured, just supported. The final ring was stunning. When I opened that box, I knew it was "the one" when she saw it, she said yes through happy tears. Mission accomplished. If you're nervous about buying an engagement ring, go here. They'll make it not only easy, but memorable.

My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

If you're looking for a mom n pop jeweler you have found them in south coast jewelers! We shopped…read morearound oc for a couple months we visited this jeweler twice after having subpar experiences elsewhere. Everyone we encountered was so kind and informative not at all pushy or car salesy. We eventually found my dream ring and couldn't be happier!

Caro is the man! He made my wedding rings. I changed my mind about the height of my ring, with out…read morehesitation he made a new ring to make sure I was happy! He did not try to make me change my mind he just wants his customers to be satisfied. Very knowledgeable about what he does. Thanks Caro!

What can we say. Two years ago I took Caro a blue diamond solitaire with an idea to transform it…read moreinto an engagement ring for my son to give to his now fiancee. He took an idea and delivered the most beautiful ring that was exactly what my son had in mind. He was patient knowing my son lived out of state at the time. He created a show-stopping ring that was absolutely perfect. From absolute scratch! We've not only taken jewelry to be fixed now but even sold scrap gold which we got top dollar for. $400 more than down the street. He's honest, fair and super friendly. He's been a part of the community since the 80s or 90s at Huntington Center Mall I mean, this guy is our very own HB Gem!

Such great service, she helped balance out my ears and gave great maintenance and cleaning advice…read more Will go back again to her! I would trust them with my future piercings.

Tina was incredibly knowledgeable about piercings and explained everything so thoroughly to make…read moresure my piercing heals properly and stays infection-free. Thank you so much for the amazing experience! I definitely recommend this place to anyone thinking about getting a piercing. They also have a huge jewelry collection to shop from!

There are certain places you walk into that instantly feel different…read more Not because of the jewelry. Not because of the price tags. Because of the people. That's exactly how this place felt to me. I originally walked in looking for a gift for my wife an engagement ring upgrade a wedding band, resizing her ring, and getting a watch worked on. But what I walked out with meant a lot more than jewelry. I found craftsmanship, honesty, and people who truly care about what they do. Wade & McKay treated me like family from the moment I walked in. No pressure. No sales gimmicks. Just real conversation, years of experience, and pride in their work. You can tell right away when a business is built on passion instead of transactions. And it made me think about something... Life moves fast. Too fast. We spend so much time working, stressing, and waiting for "someday" that we forget to celebrate the people we love and sometimes even ourselves. Buy the ring. Buy the watch. Buy the gold chain. Celebrate the anniversary. Create the memory. Because one day, those pieces become more than jewelry. They become part of your story. Something your children and grandchildren may one day hold onto and remember you by. That's what makes places like this special. They're not just selling jewelry. They're helping people celebrate life, love, family, and milestones that actually matter. Life's too short not to enjoy something beautiful. If you've worked hard for it, wear it with pride Thanks guys for having me feel like part of the family.

Usually, you have to know a guy who knows "the diamond guy". Well, this is the diamond guy! Got my…read morewife a new engagement ring for our 25th anniversary and they did a phenomenal job. They were patient and meticulous with us on what my wife was looking for in the ring. Came out absolutely gorgeous. Can't ask for anything better.

We shopped around and found the service at Ballard & Ballard the best. Other places are very pushy…read morebut at Ballard & Ballard, they were very patient and informative. We walked in to shop for an engagement ring and Lisa was very welcoming and gave us a consultation about all the different diamond grades and ring designs. They also had a magnetic ring so we could swap different diamond template and see which size/style looks the best. At no point, did I feel pressured to buy right away and that was very refreshing. Ballard & Ballard also has a texting system where I can discuss further purchase and timeline details. Overall, it was very convenient and gave us time to decide. Guy was also very helpful. He worked with us on selecting the best quality diamond for our budget. After everything was finalized, it took them about a day to get the engagement ring ready for pickup just in time for me to go propose on our vacation. I did shop online to see whats available but I definitely prefer the in store experience and customer service at Ballard & Ballard. No regrets and my fiancee loves the ring! I think Ballard & Ballard quality is why she said yes haha 5/5

Absolutely amazed with how stunning my engagement ring is. My fiancé definitely made my dream ring…read morecome true with the help of Guy and Ballard & Ballard Jewelers. We loved how Guy was able to walk us through the entire process and I got to have my input in the qualities of the ring I wanted. Guy worked with my fiancé in designing a custom ring! Also, one unique thing about this particular business is that they make you feel like family from the moment you walk in the doors. Thank you so so much for all the help and guidance through this process! We both really appreciate it.