This is a nice little spot tucked away right off the beach. I like novelty and gift shop type of…read morestores because they always have the most unique finds and treasures. They have these nice hard-card wallets that are customizable and expensive and look like they can endure a war. lol The shop owner was so cool and talked to us the entire time we were there. The store lured us, but his vibe kept us. And we will be back for one of those cool wallets.

Several weeks ago I was on my way to San Diego and stopped at Javaman for some coffee before the…read morelong road trip. Upon getting out of my car at Javaman I saw this store 'Wicked.' I looked in the window and saw bikes, skateboards, clothing, iced tea, and ecofriendly attachments for your Iphone. I looked deeper into the store and observed a very cool shirt which had a multicolored fish next to a multicolored fish surfboard and thought it was worth me coming back when the store was open to check out exactly what this store had to offer. Yesterday (11-23-2012) I found myself again at Javaman and this time 'Wicked' was open. I walked in and observed all of their clothing to be preshrunk organic cotton. I asked the gentleman behind the cash register if they still had the shirt I was looking at several weeks ago, he said they did but the only size left was a medium and I needed a large. I still tried on the shirt in the bathroom / changing room and discovered it to just be a little too small and with a price tag of $39.00 a shirt has got to fit me perfect for me to invest that much coin on a shirt. The cashier said the shirt I wanted was out of stock and they could not order anymore which was a disappointment but quite honestly I am not sure I would have paid $39.00 for a t-shirt even if they had my size. I walked around the store and checked out several other items they had to offer from books on surfing, to ecofriendly shoes & sandals, I did not find anything that I felt the urge to buy. I thanked the cashier for his time and left. This store is located right next to Javaman & a Jiu-Jitsu studio on Pier. The store itself is quite small and too darn close to the beach to be finding any kind of discount. I hope more stores like this pop up here & there but this close to the water you are paying for the overhead to keep the lights on and I have to give this place a pass. I might be back if I am at Javaman and looking to kill time but other than those circumstances chances are this was the first & last time I walk in the door. With saying the above, if you are Xmas shopping for that Ecofriendly person this might be a spot you want to check out they have it all and when I mean it all, I mean IT ALL. I am giving this place 4 Stars instead of 3 because they are a local business that is Ecofriendly, if this review was solely based on the prices it would be 3 stars.

Went to this store yesterday with my mom who is in town. I've had great experiences here in the…read morepast and was looking forward to bringing her in. When we entered, nobody was at the counter and after a minute two sales associates came from the back and did not acknowledge us. Over the next 15 minutes that we shopped, they only talked to each other and didn't say a single word to us. It was a really negative experience and a huge disappointment.

Amanda is so patient and helpful. She stayed open late one night to help me find an outfit when I…read morewas in a pinch. She was in no hurry to close and she even filled up my meter for me. Definitely a great store with real service.

OMG I can't say enough good things about this beautiful little store! Love love all that they sell…read more It reminds me of the stores in downtown Carmel. Very boutique & charming in style! The owners, are the kindness ladies. They sell items for gifting or for yourself... they vary in styles and items. From shabby chic style patio and indoor furniture to wonderful Shabby Chic, Americana, Beach, pets decor... etc I get lost looking at all the unique items they sell!! They even have some used designer authentic purses!!! Gucci!

Amazing little shop! Bought my niece the cutest shopkins necklace! She's in love with it. They just…read moreopened

Awful customer service. I popped in due to a last minute need to purchase a birthday gift. The…read moresales lady was on the phone irritated about her travel plans for a future trip. She did the transaction all the while being short, rude and insensitive and having no concern for my questions concerning what I wanted to buy. I wish I didn't have to purchase something there but it was last minute and I really did not have a choice. Over priced ....of course. It's because of the location. Yet, I would have left at least a little happier and pleased if the sales lady was in the least bit friendly or concerned. I will never go there again if she is working there. Blond with glasses. A real self absorbed ?&:!;!;!:! who doesn't know when to separate business from personal issues.

Best shoe store in town. Lots of selection and great deals. Tiffany is amazing and so friendly.read more

The owner is very sweet. My daughter needed a headband with bunny ears and it's the second week of…read moreJune. This amazing woman heard the distress and panic in my voice and although her store was closed for the day, she still went down to open up for me. Thank you so much we will be back.

From the owner: Our gifts are as unique and special as your loved ones! Skip the long lines for holiday shopping…read moreand come visit us off Hermosa Pier!

I found this store online. I was skeptical at first, but now I am sure this store is legit…read more I ordered a few Snoopy enamel pins because they have a very decent selection of Snoopy items. Shipping was quick. But what really made me fall in love with FORMA is the box they sent the items in. A beautiful wax stamped box, it took my breath away at the care they used packing my items. I love my pins, but I also have the box in my desk in my office. It's sooo beautiful! FORMA IS GREAT!!!!

This shop is so cool. They literally have something for everyone. Beautifully designed and curated…read moremerchandise. I was really impressed coming in. My wife found some perfume and we absolutely loved looking through the shop. Highly recommend stopping in here and checking out everything that forma has to offer.

EXCEPTIONAL CUSTOMER SERVICE. I got an email from them stating they will resolve this…read more I am amazed at the exceptional customer service! I will continue to patronize my boutique bikini store!

Great place lots of choices and selection. The carry Love Shack Fancy dresses which are so…read morefeminine, beautiful and I adore. Lots of styles, colors, varieties. The staff is helpful, fun and kind. I think they can work on making the dressing rooms a little fancier for the price they charge for the items but overall an amazing place. Great people, location is a hit spot near the pier so stay for lunch after. Amazing place. 5 stars!