High quality at good prices. Great service and Trustworthy staff. The selection of jewelry is…read morebroad, you can find something for anyone. If is not on display, just ask, they usually have it. The repair shop does amazing job.

Best prices which explains why they have been a trusted source for jewelry needs for several…read moredecades.

Highly Recommend Gold Land Jewelers-…read more The Owner Samer is a legendary Diamond dealer that makes the most exquisite, custom pieces of jewelry. Whether you are looking for everyday pieces, engagement, wedding, music label pieces, Samer has it all. Been a 25 year plus client to Samer, and all of my jewelry looks as good today as it did over 25 years ago. Everywhere I go, I am stopped and asked where did I get my rings, necklaces, bracelets, etc. When you walk into the store please ask for Samer whom will take care of you, and make you feel like a long time friend. This is the only jeweler I buy diamonds, or gold from, and trust the quality of his work. You can thank me later, I promise you will love his beautiful jewelry.

Fantastic jewelry shop…read more I recently found this gem and got 4 watches fixed. The pricing was extremely reasonable and they couldn't have been nicer. Highly reccomend and will be back again soon! Thank you guys for all the help

Was in need of a watch bracelet adjustment. I was in luck because not only did variety jewelers do…read morea fantastic job, they were friendly and extremely well priced. Will definitely stop by whenever needed. Nice selection of jewelry as well

Love love Macy and Joe, expert in their profession accommodating and responsibly priced. My new…read moreplace for repairs and purchases. Whether small or large

My fiancé proposed with his grandmother's ring, a beautiful round diamond set in gold band...it was…read morean awkward setting. We went to Stefano with an idea, he and Yuni listened and provided feedback, we agreed on next steps. Four days later I received the call, my ring was ready! They sent me a picture and I was honestly worried, it wasn't exactly what I had described...I was nervous when I got there to see it. I had no reason to be worried, it was fantastic, far beyond what I hoped for... as I told Stefano and Yuni, "it wasn't exactly what I asked for but it's exactly what I want." The workmanship, the sparkle, it's no longer just an engagement ring it's a statement piece that I will wear proudly for the rest of my days. Thank you Stefano!

Came here to place a ring adjuster on my engagement ring. The women was not welcoming at all! She…read morewas rude and made an inappropriate comment. We were better off dealing with the jeweler my fiancé got the ring from than this establishment. If you decide to go here, you'll see exactly what I mean. Really need to work on customer service skills, they are so dry!

I almost cried (of joy) when I got my ring back…read more So let me start from the beginning. I reached out to various jewelers about wanting my old engagement ring (over 10 years old now) soldered. They were from the start honest and straight to the point. I finally was able to pop in and have them look at my ring to see if possible. They told me yes, left it with them, and to come back the following day. When I got my ring, which again I have had since my now husband proposed back in 2013, it looked fresh and new (the same way it did back then). The soldering looks amazing and the ring feels great. Thanks again for superb service.

11/22/25 was Looking for a jeweler to resize 14k engagement ring quickly and happened upon this…read morestore with good reviews online. Called and asked if on-site work was done and if possible same day as well. Mike's answer was yes and to be sure to bring the finger along with the ring to ensure it was right sized this time. Lol Arrived to find Fazal most accommodating and also a warm welcome from Boone the dog! Lovely to deal with and excellent work done in little more than an hour. Highly recommend!

I highly recommend this establishment for anyone searching for good quality jewelry…read more I found this place through a friend and I'm glad I did, because it's sometimes hard to find a place that offers what you're looking for that has good prices, honest and great customer service! The establishment is in a urban area that has plenty of street metered parking and restaurants nearby. They even always have some water and dog food outside for anyone who has a pet they'd like to bring with them or passing by.. I recently purchased a necklace that I had them engrave with mine and my son's name (complimentary) of course it came out perfect. I also purchased a diamond band but I had to get it sized down since my fingers are pretty small lol they text/ call you if the jewelry if it's sooner than what they had expected or if they have any questions which makes it very convenient. They are open 7 days a week and accept cash, debit and all major credit cards. The best part of it is they also offer a layaway plan for those who want to pay for it little by little with no interest! They also have another location in the Ironbound section of Newark... I will definitely be back very soon !

By far the worst customer service experience I've encountered! The staff are unhelpful and…read moreargumentative, including the owners of the store. They claim to be a family oriented business but in reality they only thing they care about is your money. I went to ask for a refund on an item that my mother bought and the sales representative said they don't do refunds and how it was clearly stated on the receipt. I told her my mom doesn't know English and she said it was her fault because how could she live in this country without speaking the language. Instead of ratifying the situation, she made things worse and got confrontational. The worst part about everything is that I believe she is part of the family who owns the establishment because no one behind the counter interfered to help the situation. Apparently, it is the norm for them to make such appalling and racist remarks towards their customers. I don't recommend this establishment. Bergenline Ave is filled with some many amazing local business owners and it is extremely disappointing that they can get away with such offensive remarks.