Decent selection with decent prices. The cashier has a hard on for you if you don't answer him…read moredirectly. I may look young but I grab drinks from 7/11 all the time no issue. I can buy drinks from the Taqueria next door no issue. This guy? Every issue in the world by just looking around. I think about grabbing a buzz ball right next to the cashier counter, he comes rushing right over watching. Then ofc no more problems the moment he sees my ID. For first impressions it's not very welcoming.

Charlie's liquors is great! The prices are decent about average for the area. In Gilroy, Charlie's…read moreliquor provides or matches the best selections in the area. The main clerk, whom I believe to be the owner, is most often professional, courtesy, and warm. I have at time seeing him be slightly more abrupt or short with various customers as I've been a customer over the years. In all observances of other interactions as well as my own, I thought the clerks at Charlie's liquors were adequately, informative, and courteous at all times. Even in challenging interactions or speech with the customers, I have seen The clerks behave, professionally and compassionately, and so appreciate their professionalism and personalism as well. Charlie's liquor is on par for the best liquor stores in the Gilroy area. Thanks quotation Charlie" though Charlie is not the main clerk's name. It is what I affectionately call him in our interactions and he always responds with a giggle or grin. Good stuff.

Old world charm, very nice staff, great groceries. Rocca's reminds me of Reds Market in Orange…read moreCounty, from years ago. We usually buy our meat there. They have fantastic pies. I highly recommend

Misleading pricing - the true cost of tri tip was $25 a pound! have been shopping at Rocca's for…read moreyears -- and have loved it. However I have a suggestion - because the cost of the tri tip is misleading and I paid almost $20 for marinade!: Try to bulk marinade your tri tip and then sell it at its real price -- OR be more transparent about the actual size and cost of the tri tip. Today I bought a tri tip -- @ $15/lb. I thought I was getting a 3.5 pound tri tip @ $51.50. However, when I weighed it at home, the tri tip it was only 2.3 pounds. The marinade was 18 ounces!... so paid approximately $17 - a third of my cost - for something I couldn't use. The TRUE cost of the tri tip was approx. $25 a pound. So I paid almost $20 for marinade which you can't really use... I have never had this issue before -- with such a copious amount of liquid.

This is a new liquor store in the area. I stopped in today to see what they carry and they have a…read morepretty large selection if you're somebody who drinks alcohol. I don't so none of that pertains to me. I stopped in for another purpose and found they have ATM machine as well. If you want cash back be prepared to spend $2.99 for a transaction to get cash back from the ATM machine. That said you have a pretty good variety of snacks. They also have some breakfast items and other items. A lot of smaller sized items like sour cream and other things that you might need at the last minute. The store is very clean and very well organized. It looks brand new inside like it should as it's just remodeled. I was fine with everything and would have given them 5 stars... except for one thing. What I'm about to share, I've more recently seen repeatedly at different businesses. I think it's something that needs to be brought forward. Our nation is no longer making pennies. There is not a system in place to compensate for the shortage. So what is happening with retail businesses is happening at The Liquor Barn as well. When the tax, (for instance my tax was four cents) requires a penny back to the customer the stores aren't carrying pennies. That could be because they're not available. But when ends up happening is the store keeps the extra penny. Now that might not seem like a lot and that might not seem like a problem for a lot of people. But if I was a penny short, what would they do for that? With lots and lots of customers coming through, probably not as many cash customers as debit or credit customers, those pennies add up. To me, if your total sale is this certain amount including tax and this amount of change and a business should have the capacity and the ability to give back the correct change. The problem right now is the nation hasn't adjusted the issue with pennies. So the stores are having to do that. Multiple times now, at different businesses, the person at the register does not refund the extra penny or pennies due to the customer and never says a word to the customer. They just say thank you and they let the customer walk out the door without the change they should be getting. It's ignored. That happened here. I asked where my change was. I had to call it out. I was told they didn't have it. Okay... if you don't have it.... Tell the customer! Don't just ignore it and hope it is not noticed. Because that is theft. I took back my nickel and searched for my own change because they didn't have any pennies. After I called it out he was going to just credit me the .04 cents and give me my nickel back. I didn't want that either. An honest sale is honest on both sides. It's a responsibility to carry pennies in your cash drawer. If you don't have them, put a note up that exact Pennie's are needed. Honestly goes both ways. I understand we have a shortage. But when this comes up, you don't just take the extra money close the drawer and don't tell your customer that you can't refund them the rest of the money that's due to them. It's not the amount. It's the principle. That's a problem at this place. I'm just warning you and I want to let you know to be watchful any place you go these days because this is happening a lot of places. We need to be consumers who are watchful of our money. Even a penny adds up overtime. This is a nice business in a small community. It's important to be honest if you want to establish trust with your customers. Outside of this I was happy with my transaction

This place is awesome! They have everything you need here. The owners are some cool dudes. Come…read morecheck them out. I promise you'll find something you need.

Be careful here, count your change properly in front of owner when using large bills, owner might…read morebe taking advantage of people.

I've come to this location on multiple occasions, and have had issues with the cashier not selling…read moreme merchandise. He was very rude demanding a physical ID even though I have a picture of the front and back on my phone. And when me and my bf went to this place again all we wanted was a bag of chips and backwoods. I had my physical ID. And we both had pictures of it. But because my bf was paying ( a lousy less than 10$) he wouldn't accept my ID to purchase the items even though we both verified we were over 21. 10/10 Don't recommend business.

The drink selections are nice. Doesn't appear too be over priced. The owner is a really chill guy…read more The inside of the location is clean and tidy.

You don't stumble into this place. You find it because someone you trust whispered about it, or…read morebecause you were looking for something no chain store could ever understand. From the outside, it's easy to miss. Tucked away in Gilroy like it's keeping a secret. Inside? Every square foot is doing overtime. The aisles are packed with Filipino staples, snacks that probably remind someone of home, frozen foods, sauces, canned goods, everything stacked with purpose instead of presentation. It's not trying to impress you. That's why it does. The fluorescent lights buzz overhead. Cardboard boxes wait patiently to be unpacked. The shelves aren't curated by a marketing department; they're curated by necessity. By experience. By knowing what your regulars will come back for next week. You won't find polished displays or self-checkout kiosks here. You'll find authenticity. The kind that can't be manufactured. Some places are built to attract everyone. This one was built for the people who already knew where to look. And somehow, that makes finding it feel like you've been let in on a secret. Five stars. I'd rather shop here than in a grocery store ten times its size.

Small neat store on First Street. Staff is friendly. You can find a lot of Filipino items like…read moresmall shortbread cookies that you didn't know you needed. There are Filipino brands of chips and sauces. There are also some things from other countries like South Korea.

When I go to Gilroy I like to stop at Friends Food and Liquor for my dose of hope in the shape of…read morelotto tickets. Yelp brought me to that cute, clean and full of everything store (not only liquor) and someone is my to-go place for lotto when in the area. The owner is indeed very friendly and know how to run a business where customers are happy.

Would give zero star if I could. The employee wouldn't take my scratchers because she was "busy"…read more There was no one in the store....

Pumping gas at a great price. Can fill it up and it's painless. Not filling up at $60.00 at this…read moreprice. And conveniently located near in Monterey Road. This is my gas station of choice.

Bad service air machine always broken they will I don't recommend it anymore go there they knew…read moreit's broken but they don't tell you they will make more damage?