Tony in service is the guy to deal with! I live in Fairfax county but I take my bike there for service. They are more reasonable and have many folks who have worked there for years... They do pick up and delivery in the off season and they seem more personable and patient than bigger dealers I have tried to do business with in the past. I am very particular with my customized BMW and happy to report it gets returned to me in pristine condition with all services done properly and usually under the initial quote. Good show guys! read more

Morton's BMW Motorcycles - 2022 F900xr custom. - Motorcycle Dealers Near Me - Fredericksburg, Virginia

Delivery day for Renee's BMW C400GT. Alex throughly explain features of the scooter. Great experience from initial phone call to demo day to delivery day. Thanks for putting bike into the back of the pickup. Not the closest BMW to me but it is the best in all of Virginia. read more

The parts department employee is rude and completely unwilling to help. DO NOT buy parts from them. It is a waste of time to even ask for a part. He is to lazy to get out of his chair. read more

Prompt and professional service . Staff is friendly and knowledgeable. I would love to see a bigger selection of women's clothing!

We went to Morton's this morning to check out some Klim gear and Patrick, the apparel manger, was very welcoming and extremely helpful. As we got to chatting, I mentioned an interest in one of their new bikes, so he brought Steve, the sales manager, over to discuss a purchase. Steve gave us a great deal on the new bike and the entire process was painless, to include the out of state registration. I've bought a few bikes in the past and this was by far one of the smoothest transactions I've had. Jeff, the owner, was more than willing to assist with questions and clearly has a strong interest in his clients. Even though it was New Year's Eve, Steve and Patrick took the time to help us pick out the winter gear that we were looking for, made sure that we were completely satisfied with the new bike, and that we knew how to navigate the bike's TFT display. They're consummate professionals and I'm looking forward to doing business with them in the future. I absolutely recommend you go check out Morton's if you're in the market for a bike, or quality riding gear. Can't wait for the bike's first service and the chance to go peruse the shop and talk with these guys again. read more

There are a few cardinal rules of customer service that includes revolutionary ideas like finding out what the customer wants and solving problems generously. However, to get to this point, a business has to first let you know they'd like you as a customer in the first place. Apparently, Morton's has a problem with this--the most basic tenant of operating a retail establishment: greet your potential customer and let them know you'd like to help them. It's funny... I didn't walk in there because I needed to buy a package of diapers or because I thought it might be a restaurant of some kind. Nope--I walked in there because the idea of spending $15-20K on a motorcycle was something that I was, at least to some degree, interested in exploring. Unfortunately, the sales guy on the floor was much more interested in impressing the two guys he was talking to with how much he know about motorcycle racing. Look... I'm a reasonable guy. I walked around the front of the store, walked past the sales guy, walked to the back of the store, then returned to the front and hung out for a bit. At no time, however, did the sales "jockey" think that maybe a "hello," "let me know if you have an questions," or something similar might be important. Instead, there was no doubt in his mind that I was far less interesting than whatever casual conversation he was making at the time. You know, I'd understand if the sales guy was explaining about the bike, involved in a discussion germane to a pending sale, etc. But, as it was, none of that was happening. (I should know, I was listening the entire time I was being ignored.) Instead, it was obvious that his "relationship building" with the other guys was going to take priority and neither hell or high water was going to force him to break away for even three seconds to spit out the most cursory of greetings. So, instead, after five or six minutes, I just walked out. Of course I could have approached him, instead. But why should I? There are other BMW Motorrad dealerships I can visit. I don't need to beg for basic courtesy when I'm looking at dropping that kind of cash. In my opinion, if you can't get the basics right, why should I give you a chance on anything else? You might feel like you've got the market cornered but, news flash, I've got other options... read more

Jeff and his entire staff are tops, it really doesn't get any better. Friendly, knowledgeable and fully stocked with everything you need. I would highly recommend Morton's to anyone that's into BMW motorcycles and accessories. And, by the way, their Service Dept is tops too, they did a major repair for me and it was perfect. read more

Map location is wrong. Says I'm too far away to check-in when I am sitting the lobby! read more

Morton's BMW Motorcycles - Morton's BMW Motorcycles - Motorcycle Dealers Near Me - Fredericksburg, Virginia

Being new to the area and recently purchasing a GSA out of the area, I needed a dealer for parts & accessory support. I attempted to use a slightly closer dealer in MD, but many of their prices were over MSRP on parts. Morton's is a slightly longer drive, but the good service and friendly staff make it worth it for me. It's a nice experience to walk into a new dealer and get a warm welcome, and Morton's provided that. The staff knows their bikes and even through advice my way; It's saved me multiple trips. They keep a pretty good selection of parts and accessories in stock, which is nice because I love seeing and touching accessories before I spend the money on them. Their prices are always better than the other dealers I've visited in the DC area, and many of the items have been cheaper prices than I've found online. As an added bonus, they offer a slight discount to uniformed service members; this is greatly appreciated! Thank you, Morton's. Check out signing up for their email newsletter's which include events and even training seminars. read more

I spoke to the service manager Stuart on the phone. He was very forthcoming with information and was as helpful as he possibly could be on the phone. I've spoken to service departments before and it was just a "sell" and zero help or suggestions on the phone but Stuart provided his best guess and suggestions. I would not hesitate to bring my bike to this guy for service. read more

I usually go to a BMW dealer closer to my home but they couldn't get me in so I scheduled with Morton's for the first time. Stuart running service squeezed my 10 year old R1200GS in and while waiting for the service I met Steve in sales and we started talking about the price on a new bike. Long story short Steve made me a really fair deal. Challenge was I was leaving for a long trip and only had 48 hours to buy the bike, do the 600 mile break in and the 600 mile service. Steve and Stuart made it all happen and I am really happy with the new bike. Great service and sales still exist! read more

Service and parts department deserve an award for customer satisfaction they really go above and beyond to help you out. You guys are the best! read more

I think everyone at Morton's are always very nice and helpful! I've been going there for 9 years and they have all kinds of tools and mowers. I purchased all my Stihl saws there over the years and I highly recommend them. Great store and great employees! read more

These guys are top notch professionals and super nice! Just purchased a sport bike from them and the process went very smooth. Steve the sales manager was a pleasure to deal with. The day I was there he was super busy with other customers but made a point of helping me and letting me know I was an important customer! You don't get that at other bike dealerships in this area. Highly recommend Morton BMW if you're considering a bike or riding accessories. read more

I don't recommend this place- their customer service is less than desired an they get away with it because they're the only Stihl dealer for miles. I went in to buy my dad a commercial Stihl backpack leaf blower for Christmas and was there 20 minutes before thy closed and they were already rushing me out the door before I even got to the product which I had already researched and was ready to buy. My boyfriend had a Stihl chainsaw break so he took it to be serviced and they said it was the spark plug hole and couldn't be fixed so they sold him a new one. When he got home he took the broken one apart to see for sure- sure enough it was messed up but it looked like it had been tampered with - go figure they got to make commission on a new sale!!! Enough of my friends have also had pretty bad experiences here and they have written off Stihl just because of this store. Luckily for my boyfriend, I go to the Hampton area 2 days a week for work so I will be taking his 2 chainsaws, 2 backpack blowers, 3 pole saws, and additional Stihl tools with me to be serviced at one of the 6 Stihl dealers down there! He probably will not buy anything else Stihl brand though because driving his gas smelling tools 2 hours to another dealer will certainly get old and he already has enough! No more Morton's for us and probably not Stihl! Sorry Stihl! read more

I ended up buying a bike private party, but they took the time to educate me on the bikes and what to expect. Brought my new to me toy in and they pulled the old service records from the previous owner and sat down with me. After 30 minutes we established what had to be done to bring the bike to roadworthy condition, and what was not needed, saved me a chunk of cash. Yeah the service schedule is always full for a reason, they do quality work and are not there to ripp you off. They even just let you grab a cup of coffee for a wake up on a long drive. These guys rock. The Harley is gone..Never looking back. Carl Menge aka"Sprocket" Longtime motorcycle rider, new BMW owner. Williamsburg VA read more

I have sold one bike here and purchased one, The staff are great they have a great selection of gear mostly BMW but some other brands as well the service department is top notch always on time and very helpful they are always friendly and remember your name go see Joesph if you want to check out that new GS or S1000RR. read more

Prices are often the same as can be found on-line; much cheaper than Bob's. Customer service is great. I sometimes find my bike is a little worse for the wear after maintenance, but they have free loaner bikes and the waiting area is comfy. read more

Simplest the best staff and best brands around. Their competitors are hating on them all the time. They work with you on the price and give great deals. Repair times can vary and get a little long because they are in high demand. Literally a hillbillies toy store. Chain saws so big in there that hippies and beta males instinctively avoid the store, lest they faint on the smell of all that 1:50 mix. The tools, prices, and staff to turn the,"saw someone mowing grass on a commercial one time for 7 seconds" person, into a genuine green thumb card holder. read more

I bought a 2000 R1100RT in Arlington, VA. As I was facing a long ride back home to Stillwater, OK, I rode the bike to Morton's BMW to be inspected and taken care of, if needed. The service I received was what make long time BMW devotees like me brag about their dealers. I was in a place that combined being sophisticated and highly technical with a strong feeling of being "on my side". There were the suggestions for what will make me ride safely home and the mentioning of things that should be done, but were not urgent and could wait till I get home. What was done, was done in a very professional way and to my entire satisfaction. When upon departure, Ron, the service advisor, asked me to call him when I get home, it was a normal request from a new friend that I made. Meeting and talking with Stuart and Patrick was an extra bonus. Now all I ask is for the whole gang to move the shop to Stillwater, OK. The three BMW motorcycles in our city can surely use them. read more

brought my ride in last week for service. I didn't bother to check my bike before leaving the dealership. But when I got home, found a nice surprise -- a 4" crack on the front fairing!! No point in bringing it to their attention, they'll just deny it. I guess I'll be taking my S1000RR back to Bob's BMW for service. read more

This is really a review and telling of my experience with my bought brand new BMW, and BMW it's dealers not just Bob's. I own a BMW and it has been at Lynchburg, Battley's, Bob's, and Morton's. Non of them have made my motorcycle right, in fact some of them have made the motorcycle worse/broken it when they got their hands on it. When a BMW dealer says my motorcycle is fixed and ready to pick up, I have learned to always ask are you sure? Nothing is falling off, cracked, leaking, etc. The BMW dealers always say yes but then when I pick it up oil is coming out of the engine, the front end alignment has been destroyed, etc. etc. BMW and the dealers do not seem to care if I am killed, mamed and harmed in some fashion by riding their death trap. I say this because they knew the motorcycle had problems and sent me out to ride it and break down on major highways in traffic traveling at 70 plus MPH. I was fortunate that I was not run down by a truck or some other catastrophic event did not happen...yet. They seem to be trying though. The dealers always say there is nothing wrong with my motorcycle and try to blame the break downs, bolts falling off, not shifting,leaks, non starting, etc. on me. They say ridiculous things like: I do not know how to ride, the oil that is recommended in the owners manual is the problem, etc. They seem to think I love asking friends, family and my work constantly help me with my breakdowns. All the dealers are too far away and I waste most of a day or whole days dropping of and picking up my motorcycle from them. They all seem incompetent and hateful. I do not know if it is BMW Motorrad that makes them such horrible dealers or what. But BMW HQ defiantly needs to blow up their structure/management and start from scratch. All my dealings with Motorrad have been abominable also logic and decency do not seem to be in their customer service plan. I have tried being, calm and logical with them but they have proven by their actions and none action to not understand logic, there products and services. The time before last I had it at the BMW dealer it needed a fuel pump because it threw codes saying the pump had problems/faults and the motorcycle did not always start. For some reason the dealer did not replace it then. They sent me out on the roads only to have me come back again and again. I now have to ask a friend to give me a ride and waste another day picking it up. It seems the dealers have and ride my motorcycle more than I do. I should be able to charge them rent for keeping and riding MY motorcycle. I bought a BMW because they used to make a good product. I thought they would have good customer service. I wanted to love my purchase/BMW, but BMW and it's dealers seem to have conspired to make sure I hate even the thought of BMW! BOY DID I MAKE A BAD DECISION WHEN I BOUGHT A BMW! Do not buy a BMW the dealers are too far and the way the dealers and BMW have treated me and others is heinous and shameful! I wish I had something good to say about my BMW and BMW in general but I do not. I also own a KTM(love it), and a Suzuki now, and a friend owns a Kawasaki and a Yamaha they seem to be good motorcycles and at least some of the dealers have proven to be much closer and more customer service oriented and helpful. read more

I have been using Morton's power equipment since the early 1990's. Bob Massey runs a top notch service there and I never met a more honest man. If you can't get along with Bob, then it is time for some self evaluation. Love those guys. read more

Salesman Jeff needs help in the customer service dept.Wasting customers time is not a problem for him.Very unprofessional.Other than that nice owner nice shop. read more