My makeup and hair turned out absolutely beautiful! Alla is incredibly friendly, talented, kind,…read moreand professional. She has great time management and made the entire experience feel fun, comfortable, and stress-free. She was also very flexible when coordinating where and when to meet for my hair and makeup, which I really appreciated. Alla is such a wonderful person and truly talented at what she does. I highly recommend her to anyone who wants to look and feel their absolute best for a special occasion. She is especially a great choice for brides doing bridal photos near San Francisco City Hall or any of the other beautiful landmarks around the city, as she is conveniently located nearby. I'm so happy with how everything turned out and would absolutely recommend her!

If you're still looking for a makeup artist, it's time to stop searching and book your appointment…read morewith Alla Retornaz! I was worried that my makeup would look too heavy and not feel natural, but after I shared my concerns with Alla. She assured me she would create a look that was both natural and radiant- and she absolutely delivered! I have never felt so confident wearing makeup. It looked flawless, felt lightweight, and lasted all day long. I highly recommend Alla Retornaz for any special occasion. She is more than a makeup artist- she is a true professional who listens to your vision and makes you feel your absolute best from the moment you sit in her chair. I couldn't be happier with my makeup!

Just don't do it…read more Permanent makeup is forever -- and so is a tattoo artist's mistake. I trusted Arina with my eyelids and walked away with a disaster: One eye is tattooed, and the other isn't. So now I have permanent makeup on one eye and nothing on the other -- the exact opposite of the effortless look I paid good money for. The anti-muse. When I pointed this out, on the table and in text, Arina handed me $200 and told me to go elsewhere. She refused to fix her own work. Now I'm stuck wearing makeup every single day, or else I look like a one eyed monster Picasso. And now I am hunting for another artist willing to guess the color she used -- because she offered zero help, zero documentation, and zero accountability. And I will have to pay all over again. No reputable artist wants to correct someone else's botched job. Only Arina has the history, and she walked away the moment she realized she made a mistake. Do yourself a favor: go somewhere else. Or just don't do it! Now I wish I had the luxury of having no make up on. Plus it's extremely painful. I have had other cosmetic tattoos, and none this painful (or botched).

absolutely love Arina's work on my lips. My whole life I wished that have a nice defined contour…read morefor my lips. But my lips never had one untill I finally decided to let Arina to work on me. It took me a while to decide. I didn't havehigh expectations since was told that even permanent make up will not add a contour ..only color . My lips were getting pretty pale with aging so I decided to go for it. Arina took time to draw perfect shape before she did the job so I was confident. Now after 2 month I love the results! Most days I don't even bother to use a lipstick. My lips have a beautiful , natural looking contour I always wanted!! They look fuller and brighter. I'm now addicted:) I think it's totally worth the investment. I'm thinking to do my eyebrows next.. She is a professional who listens and delivers. Highly recommend Arina!! The space she works from is very cool and the area has tons of street parking.

Love my haircut and style by Celina! It was such a nice studio and overall experience. We chatted…read moreabout what I was looking for and she gave length recomendations to keep it long but looking healthy! I'll definitely be back!

I absolutely LOVE my haircut from Iza at Beau. We spent a lot of time discussing what I liked and…read moredidn't like about my hair. Then we worked together to find a cut that best complimented my natural curls. I really appreciated Iza's attention to detail and passion. I left with beautiful curls and a new favorite hair stylist!

Denise is an absolute star and a consummate professional. She is beyond kind, patient and does…read moreamazing work. She will take the time to know you, your goals, concerns and even your lifestyle. She genuinely cares. Best of all she is very conservative in her work and won't leave you with "sharpie brows"! I've seen her twice now for initial powder brows and touch up and then a few years later for the touch up. If your color doesn't take for some reason, Denise will continue working until you are happy with your results. Couldn't recommend her more highly!

Denise is an amazing artist. My brows were done in two phases, and yesterday she completed the…read moresecond phase, and they look absolutely perfect!! The first round, I got compliments from everyone. The look was so striking, yet extremely subtle. The color was perfect!

Dax and Lindsay are keratin experts! They know what they're doing, they use the best products, and…read morethey're such a pleasure to spend time with! Highly recommended! I've been getting keratin treatment for over a decade and I have gone to a bunch of different stylists, and tried the full range of products and brands. Many stylists charge a lot and don't know what they're doing. Or they use products that simple don't work. I am so happy that I found Dax and Lindsay!! They are awesome!!

Love Dax and Lindsay! They are the absolute best for thermal reconditioning/keratin straightening…read more I have thick, long black Asian hair and they are absolutely the best. I've gotten keratin straightening elsewhere and was disappointed. Never again! They are honest with their consults on what is possible for each individual hair (literally since I have balayage on the ends and colored grey and virgin hair on top and in the middle). And they are a vibe and kind. I would recommend them to anyone who wants straighter, neater hair that is easy to manage with some blowdrying. Bonus they got me in for a haircut with Michelle at the same salon with no wait and I love it!

I first learned of Vera Beauty, now New Me, after my dentist appointment next door. I popped in…read morewith questions, and then eventually started coming last year when I was finally feeling better after several months of illness recovery. I appreciated the masking and cleanliness inside... I do their monthly facials with Dee as part of my self-care. I used to go to Saelo, but I felt like it I was in a factory and rushed in and out each time. Facials at New Me are relaxing and include facial massage. I get their monthly facials deep cleaning with the water tool and extractions (okay, this part isn't relaxing but I ask for manual extractions!). Also I do the hybrid, wispy lashes. June, hands down is the best lash stylist I've had in SF. I also do my lashes with Dee. Anyone I've done lashes, brow lamination, or facials with thus far at New Me have been excellent.

Everyone here is amazing! I love the Fuller Classic with Wispy style, and I always add an eyebrow…read moreshaping. Everyone is so kind and professional, and they always run on time. They use great-quality glue and lashes, and my lashes always look so soft, natural, and beautiful. I highly recommend them!

AO Beauty is absolutely AMAZING!!!…read more I hired AO Beauty to do my wedding make-up and he turned a beautiful day into a Magical One! Tori of AO Beauty was an absolute professional. On time and listened to all of my needs. I have had my make-up done on many occasions but this was by far not only one of the most important days of my life, but also the best experience I have had. He listened to what I wanted and enhanced by own features in such a natural beautiful way. He is so charismatic and wonderful to be around. His energy is amazing too. I loved that he not only did such a beautiful job, be he taught me things I didn't know as well! I have been able to use some of his secrets of make-up now that I know some tips on other occasions as well! Thank you AO Beauty for helping me look even more beautiful on my most special day!

Makeup artistry is one of the most creative, important job's in the world. Many of us love getting…read moreour makeup done for special events, photo shoots, a night out, or hey just laying around the house- y not!? I myself, love having my face done whenever I can. I've had the opportunity to work with Michelle for the last 5 years. Obviously, she's everything, it's been 5 yrs and counting. When you have to sit in someone's chair for over an hour and their touching your face, you have got to be a certain kind of person. Michelle's presence is professional, and gentle. She is exceptional at the application, and she's knowledgeable on skin care. The education she's provided me with over the years has been on point by the years. Everyone's skin changes, sometimes by the season change. Michelle has elevated my knowledge and I have become to know some fantastic product that works with my skin at every season through the year. I'm continuously thankful for her, and her availability to get me on her books, often times last minute! If I had the opportunity to hire her, I would! I'll include photos of her stellar work. Thanks Michelle.

My Girlfriend and I drove up from San Jose specifically to see Elena at her Sutter Street location…read moreand it was 100% worth it. We've been to her San Jose studio too and both locations are amazing. She did an airtouch on my hair and the blend is absolutely seamless. You can tell she is a true artist -- not just a stylist. Love my haircut and the new Style.