I really enjoyed my visit. I basically still had COVID hair and needed it cut last minute because…read moremy family was coming to visit for the holidays. I was able to schedule an appointment online with Savannah. She was so great and friendly. She cleaned up my hair and we cut a good 3 inches off. It looked so much better. I went back the following week and had the owner Danielle, do a color and highlight. My hair no longer looks like a frizzled mess with ugly boxed color in it. I went back to my natural chocolate brown with mild blond highlights. My hair looks so much better. I see Danielle again this weekend for a Keratin straightener treatment. I'm really excited. I highly recommend this awesome East Bay salon. If you get there early you can kill time in the Dollar Tree store.

Absolutely wonderful!!! Danielle was my hair stylist for my wedding day. Weeks before I got my hair…read morecut and styled it was perfect. Nice and trimmed with layers. On the wedding day. Danielle was on time. She fit right in, just one of the wedding ladies. Did a beautiful beautiful style with babies breathe and two little sparkly pins. My hair stayed all night and I could dance the night away. Thank you!!!

Leticia did such an amazing job on my hair!! I came in asking for layers and she did phenomenal!…read moreShe did a hair repair treatment and beautiful layers. She's so kind and so good at what she does. HIGHLY recommend!! I will absolutely be coming back

Stormi did an amazing job on my Virgin hair. She was very…read morepatient and took her time while explaining every step. She is definitely a professional at what she does and highly recommend her

This was my first time at this salon and I have to say I'm impressed! I was greeted at the door…read moreimmediately when I walked in. The salon is set up very well for the multiple stylists there. Aly did an amazing color and cut for me! She helped me figure out what would look good with the ideas I had and quite frankly it was better than I had hoped for! I am so happy I found her here on yelp and highly recommend her!

Kayli Miller gave me a gorgeous blow dry and put the cutest tensil in my hair…read more She's always so bubbly and friendly. The head massages she gives are the BEST. She doesn't rush and gives extra rubs. It feels sooooo good!! I keep coming back because it's so good! And the natural curls and how smoothe she's able to get my frizzy hair is amazing. Thank you Kayli

I can't say this applies to every associate, but the majority of them- including "managers" are…read moreabsolute snobs. First experience; It's my day off, so God forbid I want to dress comfortably and wear my sweats and a hoodie, not bummy by any means, just stylish and comfortable. I had the intention of buying 3, THREE full size Ariana Grande perfumes. I stood by the perfume area for 40 minutes. So many workers walked by including managers- but couldn't be bothered. I was very frustrated, so much so that one of the makeup staff noticed my frustration and asked if I needed help, and left their area to come help me. (They are like a diamond in the middle of a heap of coal, and I appreciate them). I proceed to the register area and lo and behold a few of the associates that WALKED RIGHT BY were all congregating at the register desk. Not actually working on the registers- just standing around giggling and gossiping. I did not want to be a Karen. But I had to say something. I asked for a manager, and one bravely stepped to the plate- prematurely assuming she was going to shut me down. Oh honey, no. Unfortunately for her, I noticed she was the manager that walked right by me with her nose snubbed in the air. I let her know how rude her and her staff were with the exception of the one sweetheart associate. She didn't even apologize. She just stood there annoyed with an "as if" attitude. Months later... I still had a sour taste in my mouth from my first visit, but I had no choice. My foundation was in store only, so I had to suck it up and go. I went inside and I didn't recognize any of the workers, it seemed like all new staff. I don't think it would be far fetched to assume they have a high turnover rate. The atmosphere was still snobbish, but it's Boujee Brentwood, par for the course. I found a few extra things, bringing my total to an expected $100ish. As I was standing in line, I overheard cashiers asking the other patrons if they wanted the free samples. I remember now that usually Ulta will give free samples with a minimum purchase. As I finished checking out, I noticed the cashier did not offer a sample. I didn't want to be a beggar but I quietly asked anyway. She acted like I was speaking Alien, and asked for a managers help. He wafted over and gladly asked what he could do to help. She told him I was asking for free samples and he quickly changed his demeanor from glad to perturbed. He loudly invited me to see what samples he had available, making a scene and announcing the inconvenience of having to go through boxes of samples behind the register. I was humiliated, oh but that was a mere taste of what he had in store for putting him out. He made sure to raise his voice when offering me each sample, individually explaining their benefits. He proceeded something to the effect of; This one is for WRINKLES, This one is for BAGS under your eyes, and this one honey- you could really benefit from this, if you use this every day- YOU WOULDN'T HAVE TO USE SO MUCH MAKEUP. I was absolutely embarrassed as I noticed every customer in line was staring at me with mixed reactions of either empathy or enjoyment. I have ZERO wrinkles and I barely had any makeup on that day. Never, ever again. If I have to buy anything from Ulta, I will only ship.

Love this store I…read morehad an appointment to get my makeup done today for a theme party Charisse F. Nailed the look I was going for she even made time to curl my hair she did an amazing job, not to mention she is hella funny and cute she made my time their go bye so fast ! I will definitely make an appointment with her in the near future I almost can't wait for another event !! Thank you Charisse

The Salon itself must be mentioned. Upon entering it feels like an extremely well put together…read moreboutique. I am so grateful to Shannon for her expertise in coloring my hair, and having the results turn out exactly like we had discussed. The cut and style was like frosting on the cake. Very Happy with the end result.

Not sure what happened to my review but here goes another try. Courtney is amazing! She's been…read moredoing my hair for quite a few years now and I'm always impressed. I followed her to Rake from another salon, because I am very picky about my red coloring and long length. I often switch between full coloring and highlights to make it look natural, while also not damaging my hair. She is so flexible and accommodating, especially with my nutty schedule. She's a real gem :)

Serena the owner of Lather & Rinse does my hair. She is great! My hair was in need of some TLC…read moreand had become too blonde for my liking with all my sun and sea this Summer. I asked for some low-lites and depth. She delivered. My hair feels so healthy and shiny now. She got the color just perfect! Serena has made her salon so cozy and inviting. She is always on time and plans her appointments well. Serena is very gentle with my hair. She gently takes my foils out and does not pull my hair. When she washes my hair it feels so good. She is not in a hurry and you never feel rushed! I'm so glad I found this salon and even happier I found Serena!

I was a bridesmaid for one of my best friends weddings and Serena (the owner of L&R) did our…read moremakeup, including the bride. Serena also did the makeup for my sister's wedding last year and we all loved it, so I knew exactly who to recommend! For both weddings, it was clear that Serena knew what she was doing to make the day run as smoothly and efficiently as possible. On top of that, we all have very different facial features and Serena managed to make us all feel beautiful and confident, even for my friends that can be a little more particular about their makeup. We loved that she used new makeup techniques and our makeup stayed perfect all night. Serena is so sweet, easy to talk to & knowledgeable about what she does. I would recommend Serena over and over again!! Thank you Serena!

Very nice ice coffee color change with a lighter color on the roots, was able to squeeze me in…read morejust before my trip!

I have been coming to Vita for years! She never fails to amaze me…read more She is the sweetest woman I have ever met, and always meets my expectations when it comes to what I am thinking of doing to my hair. She's given me blonde highlights, magenta hair, maroon and purple hair, and now my favorite color of them all a really beautiful deep purple color! She always offers me water or a snack and she puts so much love and thought into my hair. Here are some amazing pictures of her work on my hair over the years- I have never left disappointed ever!

I've been going here ever since I stopped by a few years ago due to an at-home haircut mishap…read more Despite having a huge chunk out of the back of my hair Connie managed to save my haircut without having to make it excessively short, and every cut I've had here since has been great. Every employee here has always been incredibly friendly and easy to work with.

I had an appointment but they took a walk-in ahead of me and made me wait almost an hour. That's…read morevery disrespectful to customers who schedule their time. The service and overall energy were also not friendly. Not a great experience.

I went for a haircut for curly hair and got one of the best haircuts I've ever had. I also got an…read moreeducation about scalp health and a treatment that left my hair healthier than it's been in years. Samantha also gave me tips on how to care for my hair so that it would grow. She's also a delight. I highly recommend her.

I was in dire need of a new cut and look ,I found Samantha by chance and am so happy I did. She is…read morewelcoming, warm, friendly and made my hair appointment a collaborative work that left me feeling over the moon for finally pulling the trigger and doing this. Not only did she walk me through what was being done but she also taught me about proper hair care moving forward. It's only been a couple of days, I saw her Saturday it is now Wednesday, and I can already see a difference in my hair. Recommend her if you're looking to get anything done to your hair. Will definitely be returning for haircare.

I, at a whim stopped by to see if they did perms. Now mind you I had tried many other salons before…read moreand no one really does them. The young lady who on assisted me Alyssa set me up for an appointment and let me tell you folks, I was not disappointed at all. Alyssa was very kind and made me feel so very comfortable. I don't know what she said to my hair, but it is so soft and manageable with my "body wave". My hair will get some getting used to wave I know have, but I love my hair. If anyone needs a new hairdresser I highly recommend Ms Alyssa Ferrero. Awesome work!!!!

Place is awful! Bad service, bad attitudes, and overpriced! Would not return, beware!read more