Definitely a cut above the average movie-going experience…read more I rather like this theatre, even if it is a little pricier than some of the others in the area, but the positives definitely outweigh any of the negative aspects. Pros: it has an actual full-service bar, so I can get my drink on- I mean serious drinks, too, not just beer and wine, but full-on mixed drinks/specialty cocktails. The drinks are not cheap, though. Let's just call it what it is- "convenience prices," particularly for the beers on tap. Case in point? $10 for a short Angry Orchard??? Yep, that's what I paid. I don't know how much the taller version cost because I didn't bother to ask. Honestly though, the cocktail prices are in line with some of the casinos in Vegas, but we all know the old saying, "When in Rome, do as the Romans do," so there's that. Beyond being able to drink here, they have a decent restaurant with regular food, like pizza (i.e. not just popcorn and Twizzlers movie theatre junk). Again, high prices, but you can actually say it's real food, not just candy and junk food. If you're adverse to eating popcorn or fried mozzarella sticks, it might be the way to go. Oh, and for the popcorn noshers, they had a huge variety of cheese/seasoning shakers located in the lobby to season popcorn. I liked the extra options because plain salt is boring. Unfortunately, they are attached to the backboard on a wire, probably to decrease the occurrences of theft. Seriously, who the heck steals popcorn seasoning? As for the theatre itself, this one has super comfortable reclining seats with foot rests. These are the best movie theatre seats anywhere. They were so comfortable, I almost fell asleep during a screening of Alien:Covenant- almost. It's obvious this particular Emagine location was renovated pretty recently. Those seats were new and I could tell. The upgrades were nice and definitely needed. It's obvious this particular Emagine location was renovated recently. I've been here a few times before, but it's much nicer than it used to be, although it always had the bar and whatnot. They also had wait service during the film. Seriously, they took food and drink orders from inside the theatre and brought it to our seats! Emagine staff would drop by and ask if we needed anything from the bar or grill. I liked that! It's the best appointed movie theatre in the area, without a doubt. Getting through ticket purchase and concessions in the lobby was a breeze. Despite the crowd, those lines moved at a lightening pace. I was surprised because I thoroughly expected the line from hell. The cons: there really weren't many. Yes, the ticket price was very slightly elevated (no doubt, to defray the costs of such a nice upgrade), but it was worth it. Plus, they don't have traditional IMAX screens, either, like NCG. Instead, they have 3D and DBOX, which isn't exactly the same. The only other potentially negative aspect (and I'm not even sure if it couldn't be either a pro or a con, depending upon the situation) was that now you have to select your seats on a screen during ticket purchase. Hmm. It remains to be seen whether I really like that change or not. I can totally see why they are doing it- to prevent overselling of tickets and ensuring that groups/couples can sit together. I get it. I just don't know if I love it yet. I also wonder if this new method might cause more headaches or delays during ticket purchase, but I'm not sure. It wasn't a big deal to us at that time, but I could see it potentially becoming a bit bothersome down the line. Like I said, I see why they're doing it, I just don't know if I like it or not. Overall, great theatre with excellent service and amenities. I know I'll be going back.

On 1-16-26 I purchased tickets and concessions via my emagine rewards app for Zootopia 2 at 6:30pm…read morein Birch Run, MI. Upon arrival at the theater, I checked in at the front desk/concession area. I received my concessions that I pre-purchased. I was alone with my child as a single parent. I grabbed 2 of their trays for the seats to hold the popcorns and drinks and began juggling all of that alone. I proceeded to my theater and was met by a staff member that said they were still cleaning and we would need to wait in the hall. When I asked where I could place the trays and food I was juggling I was told "I don't know" I asked for a manager and I had 3 "managers" come up to me. I explained that I was juggling all of this as a single parent and they said " maybe don't come so early". I said that the staff member should advise the theater doesn't open until 30 mins before a show and she said " we can't catch everyone".... I was then told "enjoy my show there is nothing we can do for you." Nothing like a theatre that isn't "family friendly" and doesn't care about the customer

Every-time I visit Northern Michigan from NYC, I love to watch the latest movies at this intimate…read morecinema. There are three screens; showtimes are at 2pm and 7pm. Matinees (Saturday, Sunday and Wednesday) are at 2pm for $4.50 each and $6.50 for 7pm showings. And just a heads-up: No 3D movies at this cinema and the concession stand only accepts cash. Check out their Facebook: https://www.facebook.com/WestBranchCinema to find out what films they are screening.

making my grandbaby cry they did ! My daughter took me grandma and my grandson to see the new he…read moreman movies we were laughing no different then all the other adults and was told we were to loud and they had a complaint making my grand baby feel real bad he thought he had done something wrong and started crying well no one at that point would have enjoyed the movie with him upset making us have to leave well I did team all the people there for making my grand baby feel bad and we left I will never go back there again or ever recommend them to anybody we spent over $50 and they gave my daughter a $15 compensation and we never got to watch the end of the movie and it was a kids movie like kids r quite

The staff were nice and gave you exactly what you wanted, bathrooms were ok just no dividers in…read morebetween the urinals. The theater was steep but it made it easier to see the screen and very comfortable seats. The layout of the theater was nice. It was wheelchair accessible and has a wide variety of food, candy, and drink options. Overall very pleasant experience!!!

Good theaters. Seats are good, but not comfortable. Reasonably priced. Good place to see movies…read more Family friendly

Tim was a class act and the Vassar Theatre was the best. He sold the best quality popcorn compared…read more to the other movie theaters in 3 different counties. He started movies on time and the other customers were as nice as he was. Tim O'Brian will be missed. I'm quite pleased to update everyone that the new owners have carried on the legacy and it's my first choice to watch movies at.

Love love love this theatre!!!!! They did a fantastic job redoing the theatre after being closed…read morefor so many years. They all go out decorating the theater to match what movie they are playing. We watched Hotel Transylvania and they put up cobwebs and decorated in a Halloween theme even though it was July! The owner came out when everyone was seated and greeted all the guests and even gave out prizes to special marked tickets. At the end of the show he handed out paper masks to all the kids. I would love to go back and see another movie to see if they continue to add themes to the theater.

I enjoy my experience each time I go here. I usually go for the $6 Tuesdays; however, prices are…read morestill steep for drinks and other concessions. That is regular for movie theaters nowadays but considering that there aren't premium seats like some of their competitors, I think there should be some pricing cuts.

very unsatisfied with my visit. me and my friend Waquisha wanted to watch the new Smile 2 movie. We…read morebought our tickets, went to our seats, and a minute before the movie was going to start a guy named Greg kicked us out. Greg was actually quite friendly, but his associates were so rude to us. Won't be returning anytime soon. There was no reason for us to be kicked out. I think they were definitely judging us.

Well, I am happy to hear that they have upgraded because this place was dated and needed a few…read moreimprovements.

Yummy one room theater with many snacks and nice workers the seats are typical small town theatre…read moreseats they aren't heated or recliners but still comfortable

Update: the owner was incredibly rude and smug when he found the time to reply to my message. A…read moresimple acknowledgement of the mistake or apology and this would have all blown over. It's unreal the way this theater operates. We had three people drive to the theater and we all had our night inconvenienced. Was given the incorrect showtime so I drove 30+ miles round trip for nothing. They haven't made any effort to reply to my complain. Very poor customer service, don't see any reason to visit again. Extremely disappointing.

Great alternative to the mega-complex theaters. Occasional live performances and you don't need to…read moreremortgage your house to buy some popcorn.

What a great neighborhood cinema now restored. The new…read moreowners couldn't be nicer--so personable. Thanks, Stephanie and Tom for bringing back this venue Joe and Margaret Dashner

I love this place. The seats are comfortable and the butter popcorn is awesome. I highly…read morerecommend.

This is a great theater. The facility was recently renovated. The picture and sound are great…read more The seats are comfortable and the concessions are really popular, particularly the fresh buttered popcorn. The staff are also very nice. I'd highly recommend that you try this local gem.