Great specialty sandwiches! I recommend the Flagpole or the Sandy Hook. Mostly j recommend the online ordering experience. Order early and set your pickup time. Pay through Apple Pay, breeze in and out cutting the lines to grab your sandwiches. Super user friendly and efficient. read more

You can't find a better sandwich in Newtown IMO. Great service too. There's no place better representative of the town than the General Store. read more

Jason and I hung out there on a rainy Saturday afternoon and it was perfect! We were there to kill time between a wedding at the nearby Newtown Meeting House (very cute btw) and the reception at the Ethan Allen Hotel. A local we ran into recommended this place; she's a nanny in Newtown and gets lunch there once a week. Considering it was located in an affluent town, the prices on the sandwiches were very reasonable. Many of the sandwiches were priced $4.95 and below with Boar's Head Deli meat. Since we wanted to save room for wedding food, J. had a coffee while I had a French Vanilla cappuccino to perk up. Even though it was self-served, it was cheap and tasty. I loved the little picnic benches inside. The ambience was very relaxing as we were the only ones in the shop. I saw many little baked goods and some elegant jewelry made by people in Newtown. If I lived in Newtown, I would spend a lot of time there doing homework or reading a book with a cup of Joe. If only Berlin, CT had a general store... read more

This place is great, but I prefer Misty Vale simply because the hash browns at the General Store are always too crispy with barely any potato. read more

Awesome deli in downtown Newtown. The classic "Flagpole" sandwich was great & they had a delicious side of "bacon pasta salad." There are a lot of choices & the prices are very reasonable. Having driven through Newtown all day, I can also add that Newtown is a very underrated town that you never really hear about. It would make sense that such a great place is here. Check it out! read more

Eh, ya know... to me it's just a deli that sells extra crap... They have Boar's Head cold cuts, and the sandwich prices are extremely reasonable, including the $1.25 bacon egg & cheese special before 11AM. But that's pretty much the entire story. Coffee station, candy, a very small selection of local tchotchkes and jewelry, and that's about it. I know, the very concept of the general store is all but an anachronism - the days of discount washboards and saltpeter are long behind us. But many such places that remain have something truly special. While Newtown's is a very pleasant place to have some coffee, devour a sandwich, and read the local newspaper in peace, the magic ends there. For me, anyway... read more

You can't do better than this if you want a hot sandwich (for about $5, which is a good deal around here). While the flagpole is famous, I love hot roast beef and will usually go for "the Borough" or "the Sandy Hook" (I think that's what it's called). I usually get a cold mocha Frappuccino with it since they don't have milkshakes. The place has lots of options in terms of drinks, chips and candy. All sandwiches come wrapped up in foil and paper so don't bother to order for here or to go. Best deal in town for lunch. Take the meal out for a picnic on Holcomb Hill on a sunny, breezy day and you'll be in heaven. read more

Nice little store and deli with quite a few options. They sell a breakfast sandwich for $1.49 which is awesome. Self-serve coffee bar (including iced coffee) with plenty of fru-fru add-ins if that's your thing as well as milk and half&half. Places to sit inside and out. Everyone's friendly. read more

You wouldn't expect to find a deli and sandwich shop in the back of a little general store, but it's there. Definitely worth a stop if you like cheap and delicious sandwiches. If I lived in Newtown, I'd probably be there daily. "The Flagpole" is heavenly. read more

How old school! But awesomely old school! Jars with old candy up by the cash register, and even drinks that are customized for Newtown and Sandy Hook... Come here for the fantastic sandwiches in the back, and then grab yourself one of the few tables in the front to chow down (or if it's a nice day, sit on the tables or benches outside). All the sandwiches -- named after notable locations or establishments around town -- are excellent, but the Sandy Hook is a popular favorite. read more

Great place to grab lunch. Food was cheap; portion was large; wait was minimal, and choices were aplenty. I had a "Flagpole" which I was told is one of the most popular items on the menu. My memory may be a bit faulty, but I believe it had bacon, chicken, and avocado. It came simply wrapped in white paper and was large and very filling. I loved the inside of the store, clean, old-fashioned, with high ceiling, and rustic benches near the windows. I would choose to come here for lunch over fast-food places in a heart beat. read more

Don't go here if you expect your order to be correct. I had to dust off my old account to write my first review ever... The first, call in order for a Egg & Cheese turned into a Bacon, Egg & Cheese. When confronted on pickup the correction order turned into Ham, Egg & Cheese? After that we vowed to only order in person. Giving this place a second chance, I ordered a burger for lunch making sure they understood the order & checked the order ticket taped to the sandwich when leaving. Upon opening the sandwich it was a flagpole! read more

Delicious sandwiches. We had the Treadwell and Flagpole, will definitely be coming back! As a plus they have Kinder chocolate read more

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The General Store is iconic in Newtown. Growing up, it was never that big of a business. They used to be known for their ice cream (which, oddly enough, they don't even sell anymore... There's a freezer in the back with ice cream sandwiches/bars, but they don't have the soft-serve anymore.) But somewhere along the way, they decided to start making breakfast sandwiches, and the nature of the place changed. The General Store is now a central hub of Newtown (that has expanded to include other delis that share the same menu, albeit with different names for the sandwiches; Misty Vale deli in Sandy Hook by the high school and Pete's Sake Deli in Bethel on Stony Hill). This is a fantastic place to stop in for a quick sandwich. Their prices won't break the bank (you can get a sandwich and drink for under $7.00) and it's a relaxing atmosphere, especially on a warm day. There are two benches set up outside, so you can eat in view of the Flagpole and Edmond Town Hall. It seems like everyone I know gets the Flagpole (chicken patty, ranch, bacon, and cheese), but I'd recommend straying to other options on the menu, if you're at all adventurous. The Hawleyville is my personal favorite (formally known as the "Gellert Smile", back when Dr. Gellert was still practicing in Newtown; turkey, swiss, roasted peppers, thousand island dressing on rye). If you're stopping in for breakfast, either get a hashbrown on your sandwich or go for a specialty sandwich (the Lava Pit is delicious if you're a fan of spicy foods, though it'll do a job on your insides after). The other thing that reviewers don't seem to mention is the the General Store has things other than the deli inside. Now, this includes candy, gum, chips, and coffee, but I'm referring to the gifts that you can buy in there. There are products from local residents who create things like mugs, hand-painted bowls, homemade soaps, baked goods, and various other household decorations (mostly "country" in nature). read more

Recently started coming to this area for work and fell in love with this hidden gem. Great place to stop in for a quick breakfast or lunch sandwich. The prices are very reasonable compared to other lunch and breakfast places in the area. Where can you get a bacon egg & cheese for 1.50 anymore ? This place gets really crowded on weekend mornings and during lunch times during the week. Seating is also limited so your best bet is to grab a sandwich and go. Parking is atrocious also. Despite it being crowded it beats going to any fast food restaurant within the area. read more

The place is so cute and so typique from the old days ! Reasonable prices, you can find everything you want there. The good is made in front of you, home made and very tasty ! I love it read more

I love the deli in the back! Has so many great sandwiches named after spots in Newtown! I usually craft my own turkey sandwich- turkey, lettuce, tomato, onions, hot peppers, pepper jack, and spicy mustard! Hot, hot, hot! But the sandwitch is packed with meat and the amenities and is a joy to eat! If you're craving a turkey sandwich fine right that's it, and it is done best at the Newtown General Store. In the mornings they have discounted Bacon, Egg, & Cheese on a roll! Great grab n' go! This is place is a goldmine for hearty, delicious, and filling sandwiches. Come here & come often! read more

Been living out of town for last 17 years. Only been there 1-2 times before new owner 10-12 years ago? Nothing special. Newest owner has it together, hear he owns more then one in Newtown. Prices are cheap. Where can you get a sandwich today for $4.75-$5.00 ? Not where i lived. More like $7 and up. Of course it blows subway away. Not a Deli like in the City or long Island but where around here is their one?( $20 in NYC for a Pastrami!) Great place to pick up Sandwich or Sub. With New minimum wage going up again this year and in a couple it will be $15 an hour be ready for price increases. I would pay $2 more now. ***** read more

This place rules. Tell me where else you can get lunch for $5.50 in Fairfield County anymore. Quality is great and the staff is great too.

How could you go wrong with a freshly made bacon and egg sandwich for around $2? Benches are available if you'd like to sit outside.

Great sandwiches, nice people. They kept the old style building which is always fun to be in.

The general store is a Newtown staple for a long time. The special lunch sandwiches are really great for the price. The breakfast sandwiches are a great deal, but I'm not a big fan of the bacon egg and cheese sandwiches. The bacon is over cooked for my liking, but still one of the better breakfast sandwiches in the area. read more

Great deli! Ate lunch here many times the sandwiches and wraps are quite substantial and fresh. Sides are homemade excellent.

For the second time in two weeks I ordered a hot "specialty" sandwich from this place only to throw it in the garbage. The meat was warmed on the grill in a disgusting heap of grease/drippings and they threw it on the bread and served it up. The amount of filth on this sandwich was so bad that it leaked through the sandwich wrapper and the cardboard sandwich carrier. It is now all over my car seat and desk. The sandwich is in the garbage again. The people at this place are complacent robots who obviously have no regard for customer service. read more

Although I can hear my arteries clogging with every bite, I gotta say, there is nothing on this planet better than the "Flagpole" sandwich.

Awesome deli! Great food and very inexpensive. For anyone to give this place a bad review clearly is insane! There are a few delis in this town and by far this is the best. I will continue to eat here almost every day. If I could give more than 5 stars I would! read more

Came here with a Friend of mine for Lunch and I got the Sandy Hook Sandwich really good its off of there Famous Specialty Hot roast beef with bacon, melted cheddar and blue cheese dressing on a hard roll cant beat that I enjoyed it would definitely come back read more

I went here today as it came highly recommended from a coworker. I was not disappointed! It took me a moment to figure out the layout, but the gentleman at the desk where you order was so friendly, and filled me in. I ordered the Neapolitan sandwich, was one of the best sandwiches I've ever had- not an exaggeration. The building itself is a classy country-esque vibe, which also filters some need little trinkets and goods for the home. I bought a BEAUTIFUL necklace (made by white tulip). I've never bought lunch and jewelry at the same time, but I have a feeling it may happen again! read more

Best place around to pick up a great breakfast sandwich. Meat lovers is my favorite.

Awesome spot. Delicious sandwiches, friendly staff and great prices. Try the grilled turkey with avocado and sun-dried tomato pesto. It was fantastic. read more

The general store always packs a big meaty sandwich. The meat is sometimes too salty which is why it only gets 4 stars. Also, the pasta and potato salads look like they've been left out all week which is why I've never tried them. read more

I used to dance at Lathrop School of Dance when I was growing up and at recitals, we would go over in our costumes and perform our routine for them to get a free sundae. I loved this place!!! read more

No better place for a $1.50 sausage egg and cheese before 11am. You can also toss a hash brown on the sandwich for 99c which I would highly recommend. It gets really crowded on weekend mornings and seating is limited so don't expect to get a table at those times. If you're from out of town you have to try the Flagpole sandwich for lunch, it's perfect. read more

Decent, nuthin special. If your'e up in Newtown this place will do you just fine.

This deli is the best. No where else will you find a fantastic tasting lunch sandwhich for only 5$. The customer service is great, with fast service and nice people. The whole set up of the place is quite genius. You are always inclined to get chips after you order, a drink while you wait, and sometimes a sweet snack while you pay because they're only 99 cents. And for all the times I have been to the general store they have never messed up my order. There was one time they gave me double egg and double bacon when I didn't ask, but I was happy about that. read more

I've been coming here since I was a kid. Love the food and the feel and the prices are great too. I can't agree with the few people who said the food is unhealthy because one can easily customize an order. Chicken cutlet can be grilled chicken, bacon can be light, or entirely eliminated and they can adapt most sandwiches to salad form. All in all I think its a great spot, and they are closed on Sundays which I believe is a great managerial decision for one's employees. read more

When you crave a sandwich- this is THE place to go in Newtown. I've eaten here many times- egg sandwiches and lunch. Always delicious and fresh but Today I was compelled to write a review because I had the grilled turkey with avocado and it was outrageously delicious! Just go get yourself one- that's all I can tell you. read more

I would come here every day if I lived closer to 34. Excellent lunch sandwiches and I'll always stop in when I'm around the area.

I come to this deli weekly because it really is the best! The prices are super cheap but the food is of great quality. If you come in before 11am they have breakfast sandwiches (bacon, sausage, or ham egg and cheese) for $1.75 which is the cheapest breakfast sandwich around and it tastes great. The lunch sandwiches are around $5-$6 and they always leave you filled. I always get a turkey or chicken salad (really tasty) sandwich and put whatever toppings I want on it. The staff is super friendly and service is fast. I highly recommend this place for a quick on the go meal! read more

The General Store is, hands down, my favorite place in town to go for lunch. I get the Newtowns Best, nothing like it. Always great. BUT they have almost nothing healthy, my wife hates it. The wraps are all drenched in a cream dressing (or so I hear) and they have very few health foods. To the guy that owns this place: you need a light menu, your wraps don't cut it. Things like hummus, olives, tofu. Things that women eat. I watched 5 women order the other day and they all got bacon egg and cheeses, it was 2pm. I imagine because somehow that's the healthiest thing on the menu. I love your food and I want to eat it every chance I get, but if my wife's in the car, I can't stop. The earload isn't worth it. Please end the madness and help me out. read more