Nixon is an american company that focusses on watches, clothes and accessories that are meant for the young, wild and free. It started out as a cool california brand that did some custom made stuff for independent board sport retailers, but since it has been taken over by Billabong it went more mainstream. Sure they have some cool interesting watches like 'the banks' which features a dial that keeps seconds and another dial that has a different timezone, but it's not really my style. I find the watches to be to standard and they remind me of Kenneth Cole actually. The t-shirts and other accessories are also just very basic, american style, with a big logo as their key differentiator. The service staff suited the brand well, they were just kinda too cool to care. Which is good for branding, but not good for customer service. read more