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    Nor-Cal Surf Shop

    4.2 (274 reviews)
    Closed 9:00 am - 6:00 pm

    Nor-Cal Surf Shop Photos

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    Rental rates as of March 2024
    Patton N.

    I had a surf lesson with Rodney and he was great! Small class of 3 people including myself. This was my second time surfing and although the beach and surf were packed, Rodney helped explain surfing etiquette and get us a great spot for the lesson. Rodney was really insightful and helped answer all the questions I had about purchasing a board and how to level up as a beginner. The prices for rentals and purchases were reasonable. Highly recommend this place and lessons to others!

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    I had a great experience with my instructor! He was helpful but kept it real. I learned a lot.

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    Page 5 of 7

    Ask the Community - Nor-Cal Surf Shop

    What type of soft tops do they have available to rent? Also, is there an after hours return option?

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    Review Highlights - Nor-Cal Surf Shop

    I had Rod as my instructor, and he was extremely knowledgeable, fun, and clearly loves surfing and teaching!

    Mentioned in 38 reviews

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    Sonlight Surfshop

    Sonlight Surfshop

    4.8(177 reviews)
    0.5 mi
    $$

    This is my go to surf shop. I have taken boards here for repair and bought new and used boards…read morefrom them. I find them always very helpful, friendly and honest. Their prices on boards and gear seem fair too. Also, they are also honest with beginners. I chatted with them about it before because I have seen people out on big days with rental boards where honestly it is unsafe for them to be out, but those people rented from a different shop in town. I really appreciate that they won't rent to beginners when conditions are unsafe for them to be out (both for them and for the rest of us).

    Initially came to buy wax, but after surfing for a while I decided to ask questions about…read moreappropriate board sizes for my build. From trying different things out and making progress, I realize my boards are tailored to people larger than me. I want to upgrade my longboard and shortboard so I asked for some guidance on what to look for when I decide to pull the trigger on new boards and Jeremiah did not disappoint. Shared my goals for each type of board and Jeremiah shared his expertise with such a pleasant vibe overall. I took my friend here to rent a wetsuit for her first time in the water too and love that the vibe here is not "too cool for school" and simply pure stoke for surfing with a welcoming attitude, even for those who want to try it out.

    Photos
    Sonlight Surfshop - Surfboard and beach next to surf shop

    Surfboard and beach next to surf shop

    Sonlight Surfshop - Asked for a fin box repair and color match and this is what I got!? Super bummed!!!! The repaired fin sits 1/4" higher than the other fin

    Asked for a fin box repair and color match and this is what I got!? Super bummed!!!! The repaired fin sits 1/4" higher than the other fin

    Sonlight Surfshop

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    Traveler Surf Club & Coastal Outpost

    Traveler Surf Club & Coastal Outpost

    4.5(31 reviews)
    0.0 mi
    $$$

    I've taken a few surf lessons at Travelers now, and while my first couple with other instructors…read morewere great, it's really been Alex O. who's gotten me hooked on this whole experience. On my third lesson there was a scheduling mix-up, I was supposed to meet with another new instructor, and instead of just rescheduling, Alex -- who also works at the shop -- offered to take me out himself rather than let it fall through. He had a good read on me: he sensed that if the lesson got pushed back, I might drop the idea of surfing becoming a real part of my life altogether. He didn't want me to give up on it, so he reworked the shop's schedule to make it work. That lesson completely changed my perspective. Alex has a real gift for seeing people and meeting them exactly where they are -- and I've seen it again and again, not just in that lesson but from spending more time at the shop watching him work with new surfers, surfers visiting from all over, and people who never thought surfing could be for them (I was one of them.) Since that day he accidentally became my instructor, I've had three more lessons with Alex. He's changed my whole attitude toward surfing, helped me buy my first wetsuit, gotten me involved in activities, and I'm hoping we'll collaborate on getting my first custom board. His style of teaching is simple, and it's exactly who he is around the shop -- tailored and personalized, simple and intentional, creative and impactful. Pacifica and this little stretch of coast can feel busy and crowded, but the community here is small, and there are a handful of core people who make it feel special -- for locals, Bay Area natives, and tourists alike. Alex is one of those people. I can't wait to keep growing my love for surfing, be part of the Travelers family, and watch Alex keep being a connector -- for Travelers, for Pacifica, and for surfers everywhere.

    Fantastic little surf shop. Great variety in clothing, and an excellent selection of books…read more Convenient parking. Ultra friendly and helpful staff.

    Photos
    Traveler Surf Club & Coastal Outpost - Board Lockers and Garden

    Board Lockers and Garden

    Traveler Surf Club & Coastal Outpost - Traveler Surf Club & Coastal Outpost in Pacifica at Linda Mar Beach!

    Traveler Surf Club & Coastal Outpost in Pacifica at Linda Mar Beach!

    Traveler Surf Club & Coastal Outpost - Hot Showers

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    Hot Showers

    World Dog Surfing Championships - Doodies riding the waves at last years Pacifica event . Where Doodycalls held a ruffle to sponsor the event!

    World Dog Surfing Championships

    4.5(2 reviews)
    0.3 mi

    Most fun event, seriously, what's not to love about solo dogs hanging 18 (toes) on a surf board?…read moreThe competition is broken down into small, then large dogs. Many are sporting fashionable costumes & exuding great confidence. I think. There's also vendors selling food, T-shirts, giving away frisbees, hip packs, keychains, much etc. if you think your dog has what it takes, you must sign a waiver before hitting the waves. Not every dog takes to surf lessons, so what you see are exceptional athletes with good training. Each dog is guided to the crest of a wave, then holds on for the ride to shore. The couple thousand spectators cheer them on. For those not in the know, a Taco Bell sits on the beach itself, providing an awesome view of the activity from the deck. Sooo, arrive early, leave early, to avoid the crazy traffic & lack of parking for this popular event.

    Adorable pups wearing life vests and sunglasses/ goggles, riding the waves in front of crowds…read morefilled with half humans, half dogs!?! At the beach on a beautiful warm day? Heck yeah, sign me up! There were lots of dogs and their humans all over Pacifica State Beach this past Saturday, for the annual World Dog Surfing Championship. So many dogs doing their thing (ie. peeing in the sand in front of beachgoers, flicking dirt onto people as they dug holes in the sand... but surprisingly not a lot of barking), playing with other dogs, and getting spoiled by dog-lovers with so much attention, as well as toys and treats from vendor tents in the back. There were plenty of items for sale including cute T-shirts from California Canine, and plush squeak toys and travel accessories from P.L.A.Y. (Pet LIfestyles and You). But there was no food for humans for sale at any of the tents, which was odd for this type of event.. not even snacks or drinks. But I guess it's good that the event was located right next to the Taco Bell Cantina. And at least they had porta potties available at the beach near the parking lot. In order to view the actual dog surfing, you had to be in the water, some of us even knee deep. So it's good I wore shorts on this day cuz that made it super fun to get up close and personal with these awesome dogs, some even surfing right toward me as I took photos and cheered them on with the rest of the crowd. The big question we had before attending was, do the dogs really surf by themselves? And how? Well here's how it worked. The dogs were grouped into heats (small, medium, and large dogs... tandem, etc.) Then two or three boards went at a time, near the shoreline of the water. There would be a at least one human at each end (in the water, and near the shoreline) for each dog or pair of dogs. One human was further in the water and would wait for the waves then give the surfboard a push toward the shore once the dog was balanced on it (some dogs even sitting on the board instead of standing), the other human would catch the dog/board on the other end... that is if the dog(s) didn't fall off into the water, or jump off and start running into the crowd. Those that stayed on the surfboard while gliding on the water apparently got more points, since this was a contest and they were being judged. The same dog would have multiple turns over and over, it's like no limit to how many tries... but I think it was mostly to put on a good show for us viewers :D The speaker system wasn't that great, so it was kind of hard to hear the announcers and tell what was going on if you were just lying on the sand, stretched out on your beach blanket or mat, instead of joining the crowds in the water. It would have been better if they had music playing or something like that to make it a little more lively. But it was fun regardless, getting to just relax, lounge, enjoy a picnic and conversation with one of my favorite people. And entertaining enough to watch other people's dogs all throughout the area, and talk to their owners. They also had a fashion show, with dogs wearing fun costumes, some even matching their humans (ie. a couple and their two dogs all dressed like watermelon). Some aspects of this event made it seem somewhat chaotic at times. Parking wasn't too difficult to find in the nearby neighborhood, but traffic was a bit slow and confusing getting there. Also, volunteers/staff at the event often yelled to tell people to make space for the surf dogs on the sand, like they were walking the red carpet or somethin, and judges yelled to tell people in the water to move, if the dog ended up floating in your direction while "surfing".  There probably could have been a little bit better organization, but I actually liked the subtle chaos and unpredictability, I mean as long as the dogs were having fun, and they had safety measures in place for everyone (police, fire truck, first aid, medic truck), attendees, especially dog-lovers, had a lot to appreciate about this unique and free event on the beach! We certainly had a good time :)

    Photos
    World Dog Surfing Championships - Furry Lifeguard

    Furry Lifeguard

    World Dog Surfing Championships
    World Dog Surfing Championships - Famous dog

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    Famous dog

    Dogpatch Foil - We are authorized retailers for Fliteboard

    Dogpatch Foil

    5.0(5 reviews)
    13.3 miDogpatch, Potrero Hill

    I have nothing but good things to say about Dogpatch Foil! I can't remember my instructor's name,…read morebut he was so kind and knowledgeable. I actually went to two lessons a year apart. The only barrier to me going more is that it is so expensive for one lesson (over $300). The instructor explained the super high cost of the foil itself, so I understand the need to increase the lesson price. I would love to do this more regularly, but cannot for this reason. I decided to splurge on the first lesson and was gifted the second lesson. We put in at Crane Cove Park. I have been there many times but never swam in the water. I was outfitted with a wetsuit, helmet, and booties. I never felt cold while in the water. During my first lesson, they connected this radio to the helmet so I could speak to the instructor while out. It was super helpful because he could give me real-time feedback. In my second lesson, they did not have radios, so it was harder to communicate during the lesson. It really is so fun to foil, and I highly recommend it to anyone who might want to give it a try. If you wanted to feel comfortable doing it, unless you regularly surge/skateboard, it would probably take 3-5 lessons before you are zooming around standing completely, so definitely factor that in when it comes to cost.

    Awesome shop so nice and close to Crane Cove - a great place to get out on the water…read more I took efoiling lessons from Dogpatch Foil and had an awesome time. I was immediately hooked. They sold me a board and have been super helpful and friendly along the way. I highly recommend them for lessons and sales of Fliteboards!

    Photos
    Dogpatch Foil - The coolest way to explore the San Francisco Bay!

    The coolest way to explore the San Francisco Bay!

    Dogpatch Foil - Learn to fly on the San Francisco Bay.

    Learn to fly on the San Francisco Bay.

    Dogpatch Foil

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    Nor-Cal Surf Shop - surfshop - Updated September 2026

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