Not well stocked and the service leaves much to be desired. It's been this way for years and we thought we'd give it another try this past Saturday and nothing has changed. Such a bummer because we like to support small, local businesses. We wound up at HMB surf shop just down the road from Cowboy and had a nice experience there. read more

When I need to relax I go to Half Moon Bay to boogie board. I've been coming to Cowboy Surf Shop for more than a year. Lucy, the manager, has been very helpful to me. Twice when my cousins, nieces, and nephew from Stockton came with me to Half Moon Bay to boogie board Lucy has been very accommodating to them. The price to rent a wetsuit is $10 a day. That's a price you can't beat. It's a small shop yet if you plan to rent wetsuits or boogie boards this store has more than enough to suit your needs. I can't say anymore how Lucy has provided great service for me. All I can say is thanks Lucy for always helping me. read more

Called & described a decal I bought ten years ago. She still Carrie's it & sent two of them for me. Quick delivery & great customer service. Many mahalos! Aloha. read more

Lucy is an amazing person to work with. She is very patient and understanding. She even gifted a bottle of wine with my cat's name on it. It was a pleasure doing business with her. read more

They are carrying the whole Ripcurl wetsuit line, including the F-bomb and E-bomb 3/4 wetsuits. In both the conventional entry system and the chest entry system. They also carry thier caps, gloves and booties as well. The boards not really a true fiberglass, it has the bic pen logo on it, it sorta looks and feels like the same material. No joke. Still it rides ok, probably think of it as a board that is between a soft top foam board and a true fiberglass one.... Rental for one of these is $10. Wetsuits can be rented for $10 as well. read more

Love this place! I went here last weekend with my friends to surf the Jetty for a bit! We stopped by Cowboy's to rent wetsuits ($10 for a day) and surfboards ($20 a day). We were really impressed with the prices and condition of the equipment. The girl in the front, Lucy, was very knowledgeable and explained how to get to the beach and where to park! Like every local surf shop, it can be a little pricy to buy things but the quality is amazing! I ended up buying racks for my car (i'm coming back for sure) ($50) and 2 sweatshirts ($50 each), but Lucy was so kind to knock off a few dollars for us! The hoodies are super comfy & the racks hug tightly without damaging your roof. All in all, def go to this shop if you need anything to kickstart your surf and expect to be greeted with friendly customer service! read more

I didn't actually rent anything here, but I did get a fabulous dress for just $24! We mostly stopped in for the nostalgia factor for the boyfriend. He was pleased to see that his childhood rental store of choice was still going strong! read more

Best place and best people I have ever done business with and they can get ocean earth surf gear I will only shop hear for my surfing need from now on. Thanks Lucy your the best. read more

worth stopping and taking a look. I was on the hunt for some surf shop t's for my nephew headed to Japan on a deployment. Good selection and very friendly help. More welcoming than other shops that make you feel like you don't belong there or just want to dip into your wallet. read more

My son was invited to a swimming pool birthday party. I didn't realize he'd outgrown his swim trunks until the morning of the party. Oh No! Where was I going to find boys' swim trunks in the middle of January?! Luckily, living on the coast there are several surf shops..surely they would carry some in stock?! ONLY ONE...Cowboy Surf Shop! When he's ready for his first wet suit and board...they will be our first stop! read more

Very friendly help from the sales staff member, a few months ago. (Mr. Hawaiian guy, I forgot your name, but thank you!) I was looking for some replacement FCS screws for an old Australian board, and the staff member and I fiddled with some screws, and got some longer Future Fin screws that fit. Nevermind the fact that I went to the larger surfshop near Linda Mar, and the younger sales rep there did not know that fin screws, at least the older ones, had Allen or hex-head screws. The guy was looking at me like I was crazy. After being abroad for 12 years, it was good to see the small shop (Cowboy) still in business. read more

Didn't actually rent here because they only carry plastic boards and I'm not cool enough for one of those yet... It's located at the intersection of Highway 1 and Roosevelt (I think). read more

I was very pleased with their prices on merchandise. As a tourist, I wanted to grab some t-shirts and a couple of hoodies for my East Coasters. Selection was great, prices decent and fantastic array of ALL sizes. Have rentals but didn't inquire about prices because I live with a surfer! read more

Mucho aloha spirit in this smallish local shop..... If you need anything surf-oriented, or just a sticker to mark your passage through, this is the place. read more

Board + wetsuit for the day = $30. The woman that worked here was really helpful for us first-timers. It would be nice if they had a working restroom and a larger changing room. read more

This shop is a solid place to rent a board/suit. However, When it comes to buying essential cold water gear (wetsuits, boots) their selection is lacking. Half Moon Bay Surf Shop, a few hundred feet north, carries a much broader range of gear instead; aside from renting a board/wetsuit for the day, I recommend them read more

Craig built me a custom surfboard back in 1985, the best ever, unfortunately someone stole it, but Craig is the best.

Stopped in today just to check out the place. I bought a used board here years ago and have thought about stopping by often but it's just never worked until today. Victor was there today and he was really friendly and engaging. Made us feel welcome and at home. To me, THIS is what a surf shop should be! Not overly commercialized and intimidating, but more laid back and friendly with a cool vibe. Great place!! read more

Cowboy shaped a couple of boards for me a few years back and they are still in great condition, but I must admit that I do baby them. Lucy is always friendly and helpful. Let's continue to support our local businesses. Thank you Lucy! read more

I just want to support Cowboy. I bought my first wetsuit, sponge and board here. If you want to buy surf gear in town, buy it at Cowboy.

I really liked the service in this surf shop. The owner was very nice and helpful, and the prices were reasonable. I bought a new wetsuit here and a hood for my girlfriend. They had plenty of selection to try on as well. The owner also taught us how to repair a wetsuit which was useful. Nice place. read more

Craig and Lucy rock! Super friendly and always helpful. Small selection of boards but good quality builds along with Craigs custom shapes. They are the only place that carry HIC gear besides SunJose. Nice place to go for wave and surf info. Decent prices for gear and boards. read more

Ever since I was a little grom I've been coming to Craig and Lucy. Hands down the best shop in Half Moon Bay which is why I always buy my suits and gifts for family and friends. Quality service and great prices. Plus they always have the rip curl F-bomb wetsuit which keeps me super warm in our not so inviting waters. read more

Made a trip up from Santa Cruz for the Pumpkin Festival. Saw the shop and stopped in to see what's up. I'm used to O'Neill's and others in SC so wanted to compare. Overall the shop is really small. The prices seem to be about what one would expect. T-shirts are $20.00 or so. Hoodies are $50.00. There seemed to be adequate supply for rentals. The lady working there (I assume Lucy) said hi to me but didn't engage me. I looked around and left. I was the only one in the shop and there didn't seem to be any immediate business coming their way. I saw only one other surf shop on the main drag (but there may be more elsewhere) so this is probably where most people go for rentals and some purchases. read more

Great little shop with everything I needed for my day. A little pricey in comparison to other shops I've rented from, $32 for a suit and board, but you get em all day and the lady was super nice. Gave us some free wax and made the whole process, well, not one. Definitely worth a stop in when you're in HMB. read more

I am a fan of this place, the small business feel of it is great, the lady behind the counter is always friendly, she even kept the store open late so I could rent some stuff before I purchased my own board.. If I ever need to buy some gear while I'm in HMB, this is where I go! read more

I've always had a great experience here for my surfing needs. They are friendly and helpful

My favorite surf shop in San Mateo County. It has the family vibe that you would hope for in a local business in Half Moon Bay. Craig shaped me a board about 10 years as ago and it still rips today. I often stop in to buy anything from wax to booties to hoodies, whenever the need arises. read more

Very nice and professional CS but no booties or styrofoam boards for rent.

Super terrific shop. Good prices and even though it is small, they always seem to have what I need, all with expert advice and sizing. Great prices on rentals to. Can't say enough good things. read more

I thought this place was great. I went in to rent a wet suit. And I let the lady know it was my first time to go surfing with some friends. She was very professional and helped me out with getting my sized suit. I thought I would get some grief for being a rookie but it was awesome. I would go there again for surf accessories. read more

Awesome shop that has been around for years. I recommend checking it out. Smaller but very intimate surf shop.

Worst Surf shop I've been to. I'd rather drop 400 on a board and wetsuit then toss up 80 for the foam board and excuse for a wetsuit the lady gave us. Walked in, she points to only two boards in the shop which are two blue foamie longboards. 20 dollars per board for the day, and then when we go to try on wetsuits she just hand us ones she thinks will fit without a try on. She must've thought we were preparing for a flood by the length of the legs. Nevertheless they flooded .1 seconds after getting into the water. Staff was very in unknowledgeable about the local surf, told us a spot with half foot waves to rip on our unwaxed foamies; id have better luck trying to stand up on a lubed up slip and slide going 40 MPH. Furthermore the credit card machine denied two of our cards which very well worked earlier that day. After we finally got the payment figured out we spent less than an hour in the surf with our less than adequate equipment and promptly returned the gear to never come back again. Would not go back unless you're a new surfer who doesn't want to get up once or looking for basic gear to purchase. Anything more than that do yourself a favor and drop a couple bands on nicer equipment. Best of luck! read more

Great shop, people and prices. I only go to Cowboy Surfsshop when I am in Half Moon Bay. The people that work there are friendly and very helpful! read more

This was our first time renting wetsuits and boogie boards, and they made the whole process easy. We walked in and told her we wanted to hit the waves. Within minutes, we had wetsuits and boards. We changed into the wetsuits there rather than at the beach, and picked up the 'plastic bag' trick for getting into the suits from some locals who were gearing up there. She gave us a couple of options for beaches nearby, and were on our way. Afterwards, we dropped everything off, she found our tag by my name, and it was done. No muss, no fuss, just a couple of minutes. Friendly, efficient, and a great day at the beach. read more

Yesterday my daughters 14 and 16 took me out body surfing and we rented wet suits and boards from this shop. The gentleman that helped us was great. He got us the right size suit before we left the shop. It was a great experience. I would highly recommend this shop to everyone. read more