I just recently purchased my Mazda CX-50 here with the great help of Nick and Collette. Both helped find me an incredible deal for both my trade in and the final sale of my new car. The employees here are upfront, responsive, and honest, and fully respectable of your time here. I'm very satisfied with both the service, level of knowledge and the final outcome of my experience here. Thanks guys! I love my new car! read more

North End Subaru Mazda - Auto Repair Near Me - Lunenburg, Massachusetts

I have always been happy with Mazda service here, but today they really went out of their way to help me. I could not be happier with them.

Tried to buy a new car here. Made an appointment with someone only to find out he's not in sales and was at the Mazda dealership next door. After waiting around test drove a couple vehicles and wasn't impressed. Returned later as I decided I would settle for a Subaru because although it didn't excite me it does come with all wheel drive standard. The salesman was very dishonest. He quoted me a price thousands over the figures from TrueCar and similar websites, then lied and said those sites don't include shipping fees. They do. Told me you can't lock in a price if you order a car not on the lot. You can at any other dealership. Made claims about "all new vehicles these days" that weren't true, like they don't come with spare tires and they all have huge display screens. Said okay, we can't agree on a price, but if you have any sales in the future, like Ford has employee pricing, let me know. He was very offended and said, "We don't bribe people to buy our cars." Sales are common in all industries. The next day he called me to say, "You know, the car comes with a full tank of gas." Every car comes with a full tank of gas. My experience might have been better with a different salesperson, don't know. read more

The service center here is fair and reasonable. The waiting room is a nice set up so you can get some work done while you wait. The customer service here is the best of any Subaru dealer in the region! I'm so glad we gave this place a try after being miserable at other dealers... read more

I went to several dealerships looking for a new car. I ultimately bought from North End because they made the process stress free and gave me a good deal. Thank you! read more

I bought my 2nd Subaru at this dealership. I was immediately impressed with salesman, Justin Gordon. He did not pressure me , yet respected my budget, and found a great car that suited me well. Once the car arrived, he went thru all the internal settings and made sure I was comfrtable and happy. At my 1st (free) oil change, the service dept was exceptionally professional and went above and beyond for me. I highly recommend this dealership and love the reliability and safety of my Subaru car. read more

Justin, Mike, Tom and the whole team at North End have been amazing from the beginning to the end of the experience. We purchased a 2023 Forester and will be customers for life of North End! Don't waste your time with other dealers,go to North End! read more

Not even a follow up to see if I was satisfied with the vehicle I bought. Apparently loyalty means nothing to them. Oh well, lesson learned

Had an experience with a test drive today. Was cut off while a young lady pulled out of the dealership on Rt 13 in the Red 2020 Tesla Model Y they have for sale. She was obviously testing the cars safety features. The hard braking went on until the gas station at the lights. I don't think id want to buy that car after the abuse. The Salesman was amused by it when I drove in to get a coffee and questioned the motives behind the dangerous driving. May want to alert this salesman they have to have the test driver follow laws or at least have courtesy for others. His amusement when I asked was less than professional and there was not a slight apology. The young lady was nice enough and quieted the salesman. Too bad a single salesperson can make an entire dealership look foolish and childish. read more

North End Subaru Mazda - 2020 Tesla Model Y Driving as if to test safety features - Auto Repair Near Me - Lunenburg, Massachusetts

See all

This is the 3rd CX-5 I've bought from North End. Their low pressure sales and finance team were incredible. Plus I got a great trade-in value for my 2017. Ask for Nick when you go....he's the best! read more

We were looking online for a used Mazda3 for my son and found one at this dealer, which is about 40 minutes from our home. Mark made sure the vehicle was ready to test drive as soon as we got there, and we were able to efficiently look at a few other cars also. Once we bought the Mazda3, Mark spent time going over every feature of the vehicle to make sure he answered all of my son's questions. I wouldn't hesitate to reach out to him again if in the market for another Mazda/Subaru. read more

I always like working with them, seem to be honest and work with you no matter the situation (such as a global pandemic). Even though, in the past, I bought cars somewhere else (found another car better deal) I always reached out to NorthEnd as they were just pleasant to deal with and were up front with costs of any vehicle. Finally everything lined up right with looking for a car AND them having one I wanted and I can say it was as easy and pain free as I would hope. At least give them a try as it is a nice break from your typical dealership hassles. UPDATE: Set to two stars for the time being as there is an issue with the car. Scheduled service, will update the review once I see how service does and how they treat a newly purchased used vehicle customer. Second UPDATE: They said they fixed the issue, drove back up and the moment I took the car out the issue was still present, but at lower speeds. Turned around, took the service individual out and he heard it. Got the loaner back, drove back home and am waiting for a update as they had to order a speaker for another issue, along with diagnosing and fixing the original complaint. read more

This was an outstanding experience from the moment we walked in the door of North End Mazda to the moment we drove off the lot in our Certified Pre-owned Mazda3. On the sales side, Dakota was the consummate professional, immediately establishing rock-solid credibility with us. His transparent honesty was a welcome departure from, well, basically every other car-buying experience we've ever had in 40+ years of buying cars. Dakota led us through the pricing and trade-in process with clarity and aplomb, and at no point did he put one iota of pressure on us. We are confident others will agree that Dakota is incredibly personable and entirely trustworthy, which certainly cannot be said for many in this business. Once we agreed on a deal, Collette in finance joined the process and walked us through everything, again with transparency and patience. She too was warm, friendly and trustworthy, all the while exuding infectious professional confidence. This isn't a car review, per se, but we can only add that on our 30-mile drive home in our new vehicle, we were simply thrilled. Even the base model we bought is just chock full of user-friendly features, including the most up-to-date safety capabilities. The bottom line is that we highly recommend North End Mazda, and will certainly car-shop there again in the future. Thanks North End Mazda team! read more

This past week I signed the papers to own my first car after leasing Hondas for nearly a decade. I came to North End Mazda after having a great experience prior when I came to get my old car detailed on a referral from my brother who also spoke highly of the dealership. They gave me a loaner vehicle for the day which I was so grateful for since I drove 45 minutes to get there. That was when I fell in love with Mazda. It felt so luxurious in comparison to my car that I knew I wanted to make the switch. A few months later and here I am. I can't say enough about the entire staff here at North End Mazda. Not only were the team members who sold me the car awesome, but everyone there was so friendly and said hello or made sure I was taken care of. My first interaction was over the phone where I spoke with Scott who reached out in Mark's absence to help me get started. My first impression over the phone was enough to set the other offers I received to the side. I went down to finalize everything a few days later and Scott was so helpful and I felt like he really listened to what I was asking for. Buying cars is not my strong suit but I didn't feel like I needed a PhD in sales to have a conversation there. It was a very pleasant experience. Colette in finance was also so great! She took the time to explain everything to me and worked within my budget for the final number. In comparison to past experiences at different dealerships, working with Colette was really enjoyable. I felt very comfortable and as a result more confident in asking for what I needed. Lastly I want to mention how helpful Mark was in getting me set up in my new car. He went through every minute detail and I didn't feel rushed at all. He was extremely patient and kind and communicated with me from the moment I arrived at the dealership to when I left. All in all I will be back and I will certainly refer anyone I know who is looking to join the Mazda family over to North End. Thanks again. Julie L. read more

We all have choices as to where we want to go to purchase or lease a car. There are many Subaru dealerships that are much closer to home for me, but this is now the second time that I have chosen to lease a new car through North End. Their AMAZING customer service and finance department, made these two transactions seamless for me. A HUGE shout-out to Greg Nuorimo, who is the most wonderful car salesman that I have worked with-ever. read more

This place damaged my car and will not fix it properly. I'm new to the area so I brought my 2023 Crosstrek Sport to North End Subaru to have my 12V charging ports and driver's seat belt tightened. When my car was returned to me there was significant damage to my center console and center storage. It appeared as if whoever was fixing my 12V charging ports used a screwdriver to open the center parts and gouged out the panels. Both my seats were covered in grease and the center console and arm rests were greasy. The car was returned to me with no mention of this. We asked to speak with the manager and he seemed very concerned about the state of my car, they apologized, promised to fix everything like new. I had a loaner car for a week and was told today my car was ready for pick up. I came back and got in my car and while they replaced the parts with major gouges/damage. They left several parts with damage caused by them, center panels still popped out, center storage liner now peeling up. The center console and my door was still covered in greasy hand prints and now my center storage armrest area is extremely wiggily/loose. I am beyond upset and frustrated at this point. We asked to speak to the manager again and I pointed everything out and expressed my frustrations again. I was told by the manager that he looked at the car through the window but never got inside of it to ensure the repairs were made. They offered me to fix it again and another loaner. Another week later I am told it is ready again. I am just handed my keys, no one comes out with me to ensure the repairs are made. This time more of the repairs were made and the car was at least detailed. But the center sidepiece on the drivers side still popped out with a noticeable gap. At this point I am done, I will be taking my car somewhere else to have these damages repaired. The service team should be ashamed of themselves with what they have done to my car and myself as a customer. It seems as though they do terrible work and just hope the customers won't notice? Do they not wanted to do proper work when its under warranty? I'm not sure, this type of work/customer service makes zero sense to me. read more

See all

Horrible service . Called the prior week came to buy vehicle did everything and financing for them to agree to sell to another couple two hours later !!!Dont waste your time here . UNPROFESSIONAL ! not sales it's management!!! read more

Went back to North End Subaru for my 2nd Legacy. Justin in Sales was fantastic, Mike the Sales Manager and Mike the Finance Manager who worked with me were top notch! Very satisfied with my 2nd purchase of my new vehicle! read more

If you are looking for a sales person that genuinely cares about his customers go see Greg over at Northend Subaru! I was unhappy with the car that I had and wasn't what I wanted, he moved mountains to get me into a new car that was more my style and fit my liking. I will always recommend him to everyone and anyone that I come in contact with looking for a new car !!!! Greg you rock! read more

North End Subaru Mazda - 2022 Subaru Ascent Onyx Edition - Auto Repair Near Me - Lunenburg, Massachusetts

North End Subaru is a great dealership that offers shuttle service and complementary loaner cars. I am happy to always have my vehicle serviced there and have been treated very well. I love the fact that I get a multi point inspection showing me my vehicles health at every service visit this adds great value to my service. And let's not forget they wash my vehicle when the weather is warm. read more

North End Subaru Mazda - Auto Repair Near Me - Lunenburg, Massachusetts

Their sales associates may just ghost you...so be cautious. You are just a dollar amount to them and it's very disheartening.

The tech stripped my oil drain plug so I have to return to a dealership and cannot change the oil myself. But it won't be North End! This 2017 Impreza has had electrical problems and now AC problems. Now I can't change my own oil. read more

Nick and Mike were friendly and explained everything in detail for my purchase. It was a great experience. I really appreciate it.

Nice dealership, friendly attentive salesmen. Our second new Subaru from them in less than 3 years. After doing paperwork to purchase, I asked if they could throw in a set of $76 rain guards and I would even install them. Our salesman asked the manager, I'm assuming, and he said no. Salesman said he would check with somebody higher. My fault for not asking first... should we get another Subaru in 4 of 5 years, we will checkout the Subaru dealer next to where my wife works in New Hampshire. So, for not throwing in a $80 item, we will look at another Subaru dealership for future needs. I will add that everyone we dealt with was excellent and pleasant! Shame on the person that said "No" for an $80 item when we bought a $35,000+ vehicle! read more

I had a wonderful experience with North End Subaru. They went above and beyond to find me the EXACT car I wanted. Financing was a breeze as well. Thanks guys! I LOVE my Subaru!!! read more

I have purchased many new cars over the years, but I have never had the level of professionalism and respect that I received from the folks at North End Subaru. Greg Nuorimo was an outstanding salesman. Usually a salesman will say something condescending or insulting in their eagerness to close the deal. Not this guy. He was straight up and extremely helpful. Had me try several different models to make sure me and my wife were absolutely happy with our choice. The car speaks for itself, he didn't have to push the product. I intend to keep coming back for any future purchases. Wish I knew about this place 20 years ago! read more

Was looking for a new, reliable SUV with AWD or 4WD to replace my Jeep Grand Cherokee Overland. Nick was my sales rep and was just amazing. After experiencing high-pressure from some other dealers (Prime, Ron Bouchard) and underwhelming vehicles elsewhere, I tried North End based on the recommendations of several friends. What a pleasure! No high pressure, very informative, lots of test drives. From start to finish I felt that Nick was trying to get me into the right car for me, not just to make a sale. Tom in finance was equally helpful and accommodating. Picked up my car yesterday; Nick spent 45 minutes explaining everything I'd need to know with this car. Can't recommend North End Mazda highly enough! read more

I've bought two cars from here & the service has always been superior . Your always in & out , never had any issues and drove away in a beautiful new car! Alex B is my sales guy and he was very friendly and took into account my price range & what I was looking for in a vehicle & gave me many great options and made sure I was 100% satisfied! I will definitely use North end subaru for all my car needs :) read more

I cannot even begin to say enough great things about North-end Mazda and the people there. Very fair prices with very little to no haggling needed. The personnel were extremely knowledgeable about the car I was purchasing and answered all my questions at once. The test drive was a great experience and really allowed me to test drive it as I wanted. They had a large stock of new cars with next to no mileage so I was able to get the car I wanted the same day. Would definitely recommend this place if you are looking for a Mazda! read more

My last visit to the service center was to have a large windshield washer fluid tank with level sensor installed in place of the old, small tank without a sensor. The large, monitored tank was a factory option, so for a factory service center, it should be a fairly simple job, right? Wrong. I had no trouble getting them to order the parts, but at first they couldn't figure out where to run the sensor wires to, and originally wanted $4000 for a replacement harness. I said that was ridiculous and to wire in an indicator light separately. Then eventually they did figure out a way to install the sensor so it would work, but they tapped into the canbus improperly and it started causing issues with the dashboard lights not coming on and the needles in the instrument cluster twitching. When it got the car back, the needles on the speedometer and temperature gauges were improperly calibrated, and they never bothered to make that right. I ended up having to pay a different dealership to diagnose and repair these issues without rendering the sensor useless. The quality of service here has gone downhill and off a cliff. Their labor is expensive, they have no idea what they are doing, and the new management of the service department is a failure. read more

Bought my Mazda 3 in today with no appointment. They quickly took me in with no questions asked. They even gave me a free loaner vehicle to use while they looked at my issues. Prices were more than fair. The value you get here is amazing. They are friendly. They are real and they are honest. Must visit. No hassle at all. I do love North End Mazda. read more

I have had great experiences coming here. Probably the only place I trust to have my car for a few hours and for over a month. I have entrusted some local mechanic places in the past and witnessed the worst experience possible with past mechanics. Scott, the customer service rep, has always put my needs first and definitely cares about the people who walk into Mazda. He's there to serve us and he does a damned good job at making you feel beyond welcomed! Thank you mazda. -Loyal Customer read more

Very courteous and friendly service from the staff. They commited themselves to helping us get our family dream car & made it happen. Thank you Justin, Jesse and Matt for the effort of bringing us together with our new car. read more

See all

Service dept was a pleasure to deal with and you can't say that too much these days. Zach Shepard answered all my questions and had everything right the 1st time. If you're in the MA area definitely go here no doubt about it. read more

Was looking at a vehicle here, Alex repeatedly failed to call us back or contact us for weeks, then when we went to just go in and make an offer, they said the car had been sold already. Zero follow through, massive thumbs down. read more

I went into North End Subaru Mazda with the intention on looking at a pre-owned vehicle just to walk out with a brand new 2020 CX-5. Dakota was our man! He was amazing from start to finish. Dakota was so patient with us (considering I practically brought in my whole family and dog) showing us different vehicles and answering all of our questions. I have never bought a brand new car before, last Saturday was the first time ever! And the staff at North End Subaru Mazda made it such a pleasant experience. Although I live almost 1hr away, I'm glad I made the choice to travel out to Lunenburg to purchase my new car. I definitely would recommend this place to any friends and family of mine if they're in the market for either a Mazda or Subaru. Thank you guys!! You guys definitely made my first experience shopping for a new car a great one! read more

North End Subaru Mazda - Auto Repair Near Me - Lunenburg, Massachusetts

The salespeople and sales manager really care about their customers, know their product, and offered more than a fair deal at a time many other dealers were price gouging to the extreme. They had my new car I desperately needed ready for delivery just a few hours after receiving it, the paperwork was smooth and ready for signing. This is the place to buy from. read more

As a long-time Toyota loyalist, I stuck my toe in the Subaru pond to test the waters. I was doing some research after having my car totaled in an accident, and I was intrigued with the Subaru Crosstrek. Being one to get the best deal I can, I engaged with four different Subaru dealerships to negotiate that best deal. While three of out of the four (Patrick Subaru being the exception) were a pleasure to deal with, the team at North End Subaru rose to the top. The sales rep, Dan Cronin took care of me from start to finish - no pressure, no double-talk. If I had a question that he did not know the answer to, he went and found out, and got back to me right away. They gave me a great deal. More importantly, they gave me great service. Not just during the decision process, but also after the purchase. Dan contacted me both the evening I took delivery of the car and the next day, just to make sure everything was good with the car and to see if I had any questions. I have to say that Dan Cronin, Sales Manager Jesse Manning and the rest of the team at North End provided top notch customer service and set the standards by which anyone in retail should follow when it comes to dealing with people. I love my new Crosstrek, and I look forward to my new relationship with North End Subaru for all my future auto needs read more

Alex was fantastic. Super attentive and answered all of my questions. I purchased a 2019 Impreza and am very satisfied. Everyone at North End from sales to finance was great. read more

The service department at North End Subaru is the best I have ever encountered. Got a used 2015 Outback 3.6 from another dealer. All the service lights came on 7 months in. Called that dealer. They said they could see me in 5 days. Really??? I called North End. They saw me same day. We determined after several assessments of the problem I was due warranty repair. They took care of everything. Gave me a loaner. It was easy and I'm happy. We will need to get a new car soon for my mother. North End will get the business. read more