The abundance of beauty supply stores across cities all over this country verifies 1 very important thing amongst all women regardless of race, creed, ethnicity, all other identifiers of humanity in the world. Our hair and the presentation of it is our universal golden secret to who we are and our inalienable right to autonomy over our bodies. It's the one self expression that is specifically unique in how we choose to "show up" everyday in a world that picks and chooses who is accepted or not. Our hair is what makes us feel brand new and the allows spectators the opportunity to marvel and wonder about who we are and what stories we have hidden in our hearts. The beauty supplies stores across cities is essential in making our wildest dreams of who we are or want to be come true! It is the epicenter of cosmetic power and magic! It's where we marvel, imagine, and dream of continuing, improving, or re-designing the crown given to us in an effort to shine brighter! The beauty supply stores across cities is our hub and it is imperative the hub maintains a decorum of welcoming everybody, helping anybody, and be just in its economical value to not just one somebody but all people who cross its threshold. Especially now, as we have all been impacted by an oligarchy improperly placed in the land of the free and home of the brave...how dare it raise its ugly head in this local beauty shop store. A good friend of mine, after utilizing her Inspector Gadget research skills to locate the perfect new texture, color, and style of hair to re-do her braids, found this specific supply store in her neighborhood. Loving the location and the fact they had the hair she needed was a delight and excitement as she was preparing for a lovely Valentine's/Presidents Day weekend! She just knew everything was falling into alignment. She entered the store, easily found everything she she needed, and due to her research, knew exactly how much her items would cost; taxes and everything included. The clerk rang her up and as my dear friend was just about to go on about her lovely Friday evening, she stopped and look at her receipt in hopes to celebrate how spot on her math would be. But unfortunately, she was stopped in her tracks as she noticed an exuberant additional amount charged over her own calculations. $60 worth of odd charges. She had a "things that make you go hmmm..." moment. My dear friend inquired about the additional charges and was met with what seemed to be "I'mma make some bs up so this lady will get out of my face" energy. My dear friend did not like this and asked for the manager and the clerk responded the manager was busy. Friend asked for the manager's name and the clerk gave it and it was the name of the clerk. Friend asked "Is that you??" The clerk responded "Yes." Friends' mind was blown and her annoyance grew. Friend asked for an explanation of the charges and like most businesses that attempt to take advantage of customers, when it got down to the core of it, the manager couldn't explain the charges and offered a refund to her debit card which would take 7-10 business days. My friend wasn't buying it, demanded an immediate cash refund of the over charges and wasn't leaving until she received it. I don't blame her at all. If you knew my dear friend, you would agree she is a lovely person and definitely not the person to play, scam, lie, cheat, or steal from. It would not be wise. Eventually the "clerk/manager/I accidentally over charged you $60 for some hair" came to her senses and refunded Friend in cash and all was calm. In a time when everyones money has an assignment and very few of us can enjoy luxury let alone have spare time and change to beautify ourselves, the last thing we need in a place as sacred as the beauty supply store, is the mindset and ill-political strategies of "wanna-be" oligarchs. This really ain't the time to be messing with anyone, especially women when it's time to get our hair done. This business needs to do better and realize many of us ain't too busy or distracted to read our receipts. This is a warning to them to stop pressing your luck. We're entering a time when buyers are not afraid to report you for fraud. Thank you for coming to my TEDTALK. read more

This beauty supply carries alot of products that I can't find in my area,Long Beach. They are friendly here and always helpful my only problem is the price, they really charge you for those items. Most of the time I check to see what they have and then see if my other reasonable supply has it. If it was reasonably priced it would be my favorite. read more

I've been coming for years! Since Highschool when they were around the corner. Even came when I lived in La. Great variety of products and always has all colors and textures of braiding hair. Always has new accessories or trending items. The reward program is so great if you're a braider as well. read more

I love this place you name it they have it the too latest trending beauty items and they aaaiat you kindly not aggressively

Got a 6x pack hair for $13.99 for braiding purpose and $5.99 earrings for $22! Everything went smooth! Great customer service, parking, I remembered this beauty supply was always open! Very much long term vibes, so I went in! I'll come back here if needed! They have everything I needed! Can't wait to get my hair braided with this hair today! Let's see how it comes out! Xoxo read more

O Boo Ja Beauty Supply - Cosmetics & Beauty Supply Near Me - Long Beach, California

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I found this beauty supply on yelp while driving on the freeway. The owner was extremely helpful and the price is definitely affordable. If I'm ever in the area again, I will definitely make my way to this beauty supply.. I'm from West Covina and we don't have that many beauty supply's that caters to African-American women so I will definitely be making my way back read more

If I could give this store and the employees a 0 STAR it still wouldn't express the lack of customer service I received unable to accommodate me at all I asked an employee for brown contact lens and after waiting for the return of arrival she presumes to pick out a contact I felt I didn't need to check because with the knowledge of working at a beauty supply you would think she would know what the color brown looks like so I payed for my things which totaled out to just around 40 dollars and left drove 15 minutes away to get home and notice the co tact was to bright how could she think it was brown so I still dryer one on and it made my eye literally look white I called them and they said I could return it everything I said was correct and as described one lens was open I told them they said I could return it I came back and they told me I couldn't return it I also found out while coming back threw word of mouth from my family meme her after you spend a certain amount (I spent the amount and more) they offer a points reward the employees never told me anything about not only did I waist my time , my money but received no apologies no good customer service interaction NOTHIN If I could give this store and the employees a 0 STAR it still wouldn't express the lack of customer service I received unable to accommodate me at all I asked an employee for brown contact lens and after waiting for the return of arrival she presumes to pick out a contact I felt I didn't need to check because with the knowledge of working at a beauty supply you would think she would know what the color brown looks like so I payed for my things which totaled out to just around 40 dollars and left drove 15 minutes away to get home and notice the co tact was to bright how could she think it was brown so I still dryer one on and it made my eye literally look white I called them and they said I could return it everything I said was correct and as described one lens was open I told them they said I could return it I came back and they told me I couldn't return it I also found out while coming back threw word of mouth from my family meme her after you spend a certain amount (I spent the amount and more) they offer a points reward the employees never told me anything about not only did I waist my time , my money but received no apologies no good customer service interaction NOTHIN read more

O Boo Ja Beauty Supply - Contact lens - Cosmetics & Beauty Supply Near Me - Long Beach, California

The owner is extremely rude! The workers are very helpful. I was being help by this nice young lady and the owner told me I can help you as if the young girl could not speak for herself to answer my questions. read more

Obooja Beauty Supply manager at Obooja's is extremely rude and condescending when seeking exchange!! I've been coming to this location for over 10 years and this is my frst time I needed to exchange 2 items. I was denied. I was not provided owner contact information when requested. Manager refused to give her name or owner name. Manager saw my receipt and sealed products. She even told me that she remembered my purchase. Mgr is person who helped me buy an alternative item. After I realized it was not correct I had made it all the way home. I will never enter this location again. I don't appreciate such poor customer service. I had been a loyal customer but it didn't matter today! Warning: DO NOT SHOP THIS LOCATION BECAUSE YOU WILL NOT BE TREATED FAIR IF YOU WANT AN EXCHANGE. N YES, I HAD A RECEIPT!! AND I SHOPPED 2 WEEKS AGO! It makes no sense to treat a loyal customer this way. I'm offended that I was treated rudely when I only wanted to exchange items or receive a store credit. I was planning on buying more items today. I have spent well a few thousands at location for sure. EASY, WIGS, braidinghair, hair products, assesories. I thought this meant something! I will never come back unless owner reaches out with an pology. There are many establishments I can choose to spend my $!! Manager stopped talking to me however I left w my dignity and pride and left without incid​ent. All the best to everyone. Angela K. read more

O Boo Ja Beauty Supply - Cosmetics & Beauty Supply Near Me - Long Beach, California

Love going here they have everything I need for my daughter. I also get great customer service.

I was in dire need for hair extensions & I have always came to this beauty supply store. I bought $100 extension, they were thin & hair was falling out when I put them in. I went back to talk to the manager & she said "sorrry no exchanges final sale" (Which they never mentioned upon purchasing). She told me "I cannot sale to another customer because you opened them". So clearly she was only concerned with the profit she made. I understood, i wouldn't buy opened extensions either probably. I sucked it up buttercup & attempted to use them as best as I could. Pieces of hair burned off when I tried to curl them. Even after the manager told me they were heat resistant. Once again, she was only interested in the sale. Horrible. Never again, they have lost a valuable customer. Not spending $1 here anymore. read more

Dont go there no matter how much money you spend the customer service sucks they wont accommodate their customers needs they are a self serving culture vulture I dont normally give reviews but after I spent $200 on a wig that wasnt for me & which the tags was still on & I never wore it they wouldn't even exchange it for me plus I had my receipt and didn't want a refund smh I can only speak 4 myself but a business should be more accommodating to the customers no stars!! Take your money some where else who will respect your business read more

The worker was very nice but the owner was very rude telling us to hurry up and chose something like im taking my time on what i want to buy not coming here again. read more

If you're in the LBC and you're in major need of some hair extensions, this is where you need to go! They have soooooo many to choose from. I think pretty much every wall is covered with all kinds of hair extensions in every style and color. curly. straight. 100% human hair. synthetic. wigs. short. long. you name it, they've got it. not much selection on fake eyelashes tho. i'm still on my hunt for a great deal on lashes! read more

O Boo Ja Beauty Supply - Cosmetics & Beauty Supply Near Me - Long Beach, California

They have everything. There's nothing I asked for they didn't have. Do you have eyeliner glue? Bam "right here". Do you have magnetic eyelash glue and eyebrow dye, Bam, "right here". The synthetic hair is in abundance, textured, patterns. When I'm in Long Beach I go here. read more

Pretty convenient beauty supply store. Has everything from braiding hair to crochet hair, hair accessories and most common African American hair products. The store looks small from outside but is huge. Very helpful staff read more

I love this beauty supply. They have everyhing! One of my favorite things is that you earn money everytime you spend money. They stamp your card and within a few visits you can use your $10.00 off! No other beauty supply does that, that i know of. I dont live nearby but i will always take that commute. Definitely one of my favorites. read more

They sell to the black community but don't hire blacks. They are also dishonest. I asked about a item in a particular brand and was told a flat out lie. They will tell you anything to make a sale. read more

DO NOT COME HERE!!!!!! They fucken overcharged me. The bleach packet says it's 3.79 I got charged 4.79 for each pack then on top of that they charged me 4.98 for something I didn't even buy. Check your receipt before you walkout. Won't be coming back to this place. read more

O Boo Ja Beauty Supply - Cosmetics & Beauty Supply Near Me - Long Beach, California

I just HAVE to reiterate the other reviews: the hair extensions are fabulous! The ladies know their stuff. They will help you find exactly what you are looking for. Good prices and good quality. They have all sorts of beauty products for all types of women. AND they have cheap body jewelry. True story: I swallowed my tongue ring one time and ran over there asap. I think my replacement was only 5 or 7 bucks! I definitely recommend this place over a Sally's beauty supply any day. This is the best place I've found for hair so far! read more

Horrible customer service. The owner is rude. I bought something less than 24 hours ago and wanted to exchange it. It was OBVIOUSLY not opened and she examined it but still refused to do the exchange. I want down the street to Sally's. Their return policy is just have the receipt. read more

Awesome customer service! I broke my ankle and called ahead to advise I was on a walker. I spoke with Eric and he was great. He actually brought a chair to the front of the store for me to sit down in. He then brought several different products to me to select from until I had what I needed. He also helped me out the store. You can purchase the same products anywhere, but the customer service will keep me coming back! read more

I wanted to dye my hair in a specific fashion and the customer service representative was extremely helpful and knowledgeable. My hair come out exactly the way I wanted it to. I've had several compliments and I'm more than satisfied with their well stocked products and knowledgeable staff. Also, there are several products that I have only bee able to find at this particular location. Definitely a one stop shop! Highly recommend read more

I love going here for supplies. They know their products. Everything is neat, clean and well labelled.

Horrible customer service. Caters to the person spending the most money for weave hair! Learn how to support your community not outsiders coming in for cheaper prices! read more

Bad business practice to close doors and refuse customers before the time posted on your door AND I called to specifically ask .. "what time do you close your doors" and was told 5pm... get there before 5pm for a .99 cent roll of thread and was refused cause the "registers were closed".. soooo, you really close a 4:45 - 4:50 guess depending how quick your employees want to go home then right? I mean, I get being ready to leave work, Hell im the same way 5 days out the week but we're talking business practice here. Annoyed cause I drove over here based on what I was told over the phone read more

***Don't go here!!! If you are black they will make you feel like a criminal. I wanted to exchange something I bought the previous night. Had my receipt and everything. I intentionally went the next day so they don't try to pull no b.s. The girl at the counter asked the Asian man if I could return the item. He said yes as long as it looked ok. -__- She inspect it and it was fine. I go along looking for an item to replace it and the Asian man with glasses comes to me and say "We don't sell this item. Are you sure you got it here, it's not in our system" I'm standing right where I got it and pointed it to him. It's right there. He then asked me who sold it to me. I had to describe the lady in detail who rang me up. Seriously?! Even after he saw the EXACT ITEM in his store. Never going back there. I rather go to the one in Bixby Knolls. They don't make me feel like I have to prove something just to do an exchange. read more

I've been back since it's so close to home. They have some decent wigs now but still not much in the shampoo and conditioner section which is literally the only reason I go to these beauty supply stores. read more

Wow. Spent over 125 $ store. They didn't have the color And texture bundles I needed. She suggested I just lighten the bundles. The hair and women said the hair was virgin. Unfortunately it wasn't it's processed and can't be bleached any lighter then a dark orange. Place puts money over quality . read more

This is a store I won't return to or recommend, I've been to the store multiple times in the past 3 years, this store sells and markets to black customers however they don't trust black customers they hover around you like you plan on stealing and they DO NOT hire any black people. Their prices for braid hair is higher than local places, The discount/frequent buyer card is a scam. It's was strange older lady their said a certain product would be good for my hair, how would she know? She didn't have hair like mines? I prefer shopping at a black owned beauty supply or a place that at least treats the people who look like the pictures on their windows that choose to shop there with some dignity and respect or at least hire a few token black chicks to work there to pretend they like the folks they target to sell their products to Update: there are multiple Black Owned beauty supply stores near by that hire who they sell too and give back to the community, this store just paints a boarded window to give the appearance, Bottom line DONT SHOP HERE read more

Good stuff but the female owner has a really bad attitude. You shouldn't have an attitude with a paying customer

This store had limited braiding hair colors and did not have a variety of brands just many Rasta hair

I love the other location in Fullerton so much (I have been going there for 2 years til I moved) so I was terribly disappointed when I came to this location (which is near my new home) . They have none of the same product and the staff who seemed to be the manager didn't speak ANY English and the one who did knew nothing about anything and switched out my concealer stick (since mine was opened) to Dark (as in dark for black skin, i'm white as snow ) and I didn't notice til I got home! I said MEDIUM 5 times, as she tried to grab the light one first!!! Then she tells me it isn't for concealing but for rims of eyes only!!! Its actually multi-use and says it right on display!!!) Very disappointed!! GO TO THE FULLERTON LOCATION THE STAFF THERE ARE AMAZING AS WELL AS THE PRODUCT SELECTION AND PRICES!!! Customer service is beyond highest quality , they go out of the way to help and make sure you are satisfied! read more

Had a really positive wig shopping experience here. The staff, Anna and Joslin, were very attentive, helpful, and friendly. Really enjoyed having them help me. Great selection of wigs, and prices were good. I would definitely recommend this place if you are looking for a wig or hair extension. read more

I called ahead to ask about a particular brand of hair and color I needed. They had some left and I asked if they can hold it for me. When I arrived at the store my items were there and I was grateful, since someone also asked for this product. The employees at this store were helpful and I would come back here to shop. read more

I have been coming here off and on since I moved to North Long Beach 12 years ago. I went in today and was looking for a particular product and Diana asked if I had any questions about the products. She recommended Bouncy Curls to use for both my daughters who have 2 different curl patterns. Jackie was also very knowledgeable, helpful, nice and recommended Bouncy Curls as it is a brand she uses on her and her daughter's hair. The store has added many new products and have very comparable prices to other beauty supply stores. I will now be shopping here first for all my product needs. read more

Sells to the black community but does not hire the black community.. I've been coming here for years because it's right across the street from my home which is extremely easy and convenient, but customer service is horrible. the manager and male that works there are super rude. I feel like I can't shop in peace because they're always hovering which makes me feel uncomfortable.I definitely will not be returning. read more

Went in for hair n came out with a bag full of goodies I love this store I stay in hb n I don't mind the drive to lb... Really nice girls very helpful definitely going back..!!! read more

I live in hollywood and shop for hair all the time cause i make wigs. i had the hardest time finding a particular braiding hair and no one had it in LA from Crenshaw to the Valley it was sold out . I called and they had it and set it aside for me. the staf was so friendly when i got there and i flt important and i will be making this my main spot i will drive 40 min to go here cause the service and the selection ! BEST Selection Range I have seen ever at a beauty supply of BRAIDING HAIR and CROCHET HAIR in Southern California read more

I gotta day this is my first time here and I love it! This is an awesome beauty supply store. They sell wigs, extensions, cosmetics and anything you might need for your hair. I really like this place because I'm a make up junkie and they have testers that you can try before splurging on the cosmetics. I love that! Please keep this on all your new cosmetics, so that customers can try before they buy. read more