I'll start this review with a simple question. Do you want a gun? If so then On Target is for you! They have a fantastic stock of long guns and hand guns, and it's constantly being updated. It ranges from top of the line manufacturers such as H&K and Sig Sauer, and Kimber, mid range such as S&W, Ruger, and Glock, to even budget minded buyers with High point and a vast selection of Com-bloc surplus! They have a wider selection of .40cal handguns than I've seen anywhere else around here, they even have decently priced .22lr! In closing l, out of all the stores I've been to, and all the private sales I've partaken in, On Target has me walking away satisfied 100% of the time. read more

Absolutely, a horrible shop!! Avoid at all cost. Unsafe firearm handling. Employees and some of the goods on sale seem very sketchy and of questionable quality. Dave your time and money. Shop elsewhere. read more

The staff is very knowledgeable about their inventory which was impressive. I went in for ammo, spoke to the gentleman behind the counter he pointed me to just what I needed. I will recommend this place to all my friends who have weaponry needs. read more

This is a good place they really take care of you. They treat you well. They have good products. They're really nice. You don't know something. They talk you through it. read more

Knowledgable staff, quick service. Terrific inventory, so lot & lots of choices, both new & used. Also reasonable prices.

Buyer beware. Big time. I purchased an 1885 in 22lr. The description said there seemed to be a problem with "a bulge in the case", that it had been relined. And yes I did have a big problem with extracting the fired case. So I sent it to a premier gunsmith. Long story short, it has multiple issues., reliner loose 14 inches into barrel, a lot of incorrect ammo shot causing chamber defects, ring of rust where round inserted, and firing pin basically broken. Don't bother calling to tell anyone about the issues. Not even asking to be compensated, just more of a friendly " you didn't do your job". Answer, well just buy them and sell them. If the owner didn't tell us anything we don't have anything to tell. See no evil, hear no evil, speak no evil. So to speak. One gentleman I spoke to said, hey I go to college, I really don't know anything. We sell 30,000 guns a year. What do you expect? read more

I just turned 21, looking to get my first pistol. I went in with all the proper paperwork. I thought, " But I guess not." I had renewed my driver's license and had the paper copy and the old driver's license with me. I also went to the sheriff's office earlier that morning and got two purchase permits. I had gone down to DNR earlier in the day and purchased a pistol, so I was very confused as to why I got one gun and not the other, which are both classified as pistols. Maybe I'm wrong. I've looked at several documents the week and a half. I was waiting, but staffing was not very kind or friendly. I had to track down someone to get assistance, and the guy that I tracked down, I asked him to help me with a gun, and he just kind of stared off into the case. His coworker came over and helped me instead . The gentleman that is shorter with long hair was very hostile in the way he was explaining things. He also forgot to mention a restocking fee, so when I wanted to order the gun from somewhere else, I couldn't without losing $100. Also, the pricing is high. I will for sure go to DNR or FCR Guns and ammo which are nearby, and have them order the gun. Even if On Target has the gun in stock, I'll go get it cheaper from them, EVEN IF I HAVE TO WAIT. read more

All of the employees at On Target are very professional and helpful. They know their guns both technically and historically. They helped me take the guns I had into their building, quickly made an inventory, and provided me with an appraisal. When I had questions they were quick to respond. read more

Terrible service. Will never go back there. Period. Lots of people have had issues. I went also for smithing. I wouldn't trust those guys with a BB gun after what they did to my old Mauser. Period. Go somewhere else read more

I recently used their services to sell a couple of my guns on Gun Brokers. They made it simple. I trusted them in this process. The sale was successful and for more than I expected. I will use them for future sales. Thanks On Target and Crew for helping me out!! read more

This place is awesome. My sister and I were shopping for a shotgun. We met a young lady named Kate. She is awesome. I've never met a young lady that knows more about firearms. She also suggested some safety classes. Apparently I look like I need them(I do). She explained exactly what we needed to hear. Showed me the safety components to the weapon and helped with the paperwork. She even explained a few different ammunition's. This lady is AWESOME. Forget the rest of the gun shops around town ,this place is killer. I even brought my 2 year old granddaughter and she had a ball. Now I understand why this place has been in business so long. Keep up the great job and Kate deserves a raise. read more

I arrived shortly after On Target opened, to take possession of a pistol I purchased on Monday. Things started off well enough. I was greeted and explained the reason why I was there, the clerk went to the back to retrieve my purchase. It seemed to take longer than one would expect. Not being familiar with the process I assumed that 'this is just the way it is' and continued to wait patiently. When the clerk returned from the back with the box containing my pistol he informed me that 'they' messed up the paper work - I have no ideal what this means because it was never explained to me, even after I asked. While the clerk was doing paper work I opened the box to examine it's contents. I noticed that there was only one magazine inside the box. When I was shopping on Monday I was told that the pistol I ultimately bought came with two magazines. On Monday while I was quickly deciding whether or not to choose this gun the 2nd included magazine was the deciding factor. I justified the guns $30 higher price than what The Sportsman's Warehouse was due to the inclusion of the second magazine. When I informed the clerk that the box contained only one mag, he told me new guns only come with one. I explained that I was told that before I bought the gun I was told it came with to mags. I need to state here that I didn't say too much, keeping my words to a minimum. I simply stated the facts, while staying polite and composed. I wasn't there to argue - and I didn't. I then asked the clerk what was the exact nature of 'them' messing up the paper work so I could include only factual information in reviews that I plan on writing. This is when things got weird - The clerk bristled and rushed quickly from behind the register and while staying behind the counter, moved directly in front of me. The clerk called me an "ass hole". He was visibly upset, rude and downright hostile! Remember I only stated facts and asked honest questions while keeping my words to a minimum - everything I had to say I only said once. It appeared to me that the clerk was working himself up, and I feared coming aggression. It was at this time when I stated that everything I had said has truthful and honest. I said nothing more. Thankfully my statement of honesty had a positive effect on the rude and hostile clerk, as he decided to deescalate and ask another clerk to complete the paperwork. I have never had a store clerk anywhere under any other circumstances be as rude and hostile to me. And I have never had a clerk call me an ass hole. It is my opinion that this individual has no business being employed anywhere that customer service is a priority. After the way I was treated I am not so keen about ignoring the possible bait and switch sales tactic used. read more

We purchased a brand new shot gun from On Target gun shop in Kalamazoo, and the firing pin broke right away. We took it back, and the store said they would fix it, and it took months before we got the gun back. They said they made a new firing pin for it, but it wasn't fixed properly and doesn't work. The employees and the owner didn't care and didn't want to be bothered. They didn't honor their return policy and sent us on our way with a brand new gun that was broken. I would never go back to this store and I do not recommend it! Terrible customer service/satisfaction. They do not honor their return policy or warranty! read more

I was very impressed with the selection. They had what I was looking for in stock at a good price. Plenty of other gear as well, I'll definitely return there for a few other pieces. read more

On Target is one of the most helpful and honest stores I have ever delt with. Concerning abiding by the laws of sales of firearms and the transfer of firearms brought in for repair to the shop and when completed transfered back to the owner, they have never made a mistake. The Wheeldryer family owns and manages this business. They are vigilant in making sure everything is in place and functioning to be the best, friendliest, most customer respectful business you could deal with! They are 5 stars!!! read more

This establishment is like heaven for all your gun and reloading adventures. I wish I would have known sooner, I usually head over to Cabelas or F&S but decided to do some research and this place did not disappoint. There is tons of different pistols and rifles. I was looking for reloading gear which they have a vast selection of bullets, brass and powder. I made a rookie mistake and did pick up a box of 1000 CCI primers only to find out after I got home that it was missing 3 sleeves inside. If you go there just make sure you check since your buying in bulk. read more

On Target is the best gun and gun supply store in the area and have been in business longer than most of you have been alive. If you are looking for a specialty item, this is your place to go, although you may have to dig a little bit. Reloaders will be pleasantly surprised by the abundance of powders, casings and bullets but again, be patient because what you are looking for might be a bit buried. The sticky point here is that they are in business to make money and don't have much sympathy with you if you're trying to get top dollar for a trade-in gun. This means that you should probably be prepared to get much less than you thought you should. Overall, the staff is typically friendly and knowledgeable so just be patient and ask specific questions and you will be fine. read more

If i could give this store - Negative stars i would!. This store is an absolute filthy nasty dump!. The floors, shelves, and displays haven't been cleaned or wiped down from the first day they opened their doors decades ago!! NO JOKE!. And it's so bad it looks worse than a garbage/ rummage sale!. If you have a respiratory condition Do Not go in there!!. We found dust up to a half inch thick all over the place!!.. I'd hate to even see their furnace filter? I will be contacting the Health Dept.! .. They also don't conform to Covid rules, Even all the employees were not wearing masks but one!. And no hand sanitizer either! The older woman that seems to run the place is rude, crude and socially unaccepable!!. She also degrades the other employees right in front of people and talks to customers and employees in total condescending tones!. It took an hour and a half to check out!, And not including the back ground check! These idiots couldn't even find the shipping box for my new firearm. And when they did a half hour later, it's missing all the warranty papers and owners manual!. Then they even tried to screw me on the store credit i had plus the sales tax i paid, from buying a faulty gun they sold me on a privious trip there two weeks before!. And It almost blew up in my face on the first shot using low power ammo to start with!.. WARNING!!, Do Not buy used guns from these people!. They are not checked out by a gunsmith that they supposedly have!!. They don't do refunds and you may not get a store credit either!. You pay them good money and profit and take your chances right up to your life!!.. The truth is if i didn't need to use up and get rid of the store credit i had by purchasing a defective gun from them and had to return it, I never would have went back there!.. So after the last 4 experiances with this run down dirty dive along with a few other family members with similar problems with this joint, I and my mass extended family that has bought 45 guns from them Will No Longer go there again! Period!.. Were done!!.... Well, Thats until they close for half a year, The building gets a total gutting/remodel and upgrade, plus a deep cleaning, And then get all new employees!. PS. I have found that It's worth the trip to go to Hastings to Bob's gun shop.. Their very very nice there and even offer you coffee!!!.. read more

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Very few staff were wearing masks. I felt very uncomfortable being there, so conducted my business and left ASAP!

Used this place today and they were very helpful. Great price on 12 Gauge Federal slugs. Just wish I would've bought more

I bought an Eotech holographic sight for my AR-15 a few years ago from this business and needed to sell it recently I took it back to On Target to sell it as I bought it from them and figured they would give me a good deal when I sold it. They told me it was a Chinese knock off and only offered me 20$ for it. Either they were lying to me to buy it from me cheap or they sold me a knock off for over 500$. Either way I won't be doing business with them again as I was offered no recourse or reimbursement from them. They need to either vet their products better or not defraud people. Either scenario means they don't do good business! read more

I've done business with them a couple of times now, I've heard from the owner how the fire marshal sucks because he won't let his firefighters enter a burning building load to the gills with live ammo and explosives, i had one of the employees tell me he didn't have time to answer a question I had on a scope, he left and came back a few minutes later and asked me why I was still there, and another time I was there the girls were talking about a young lady's boyfriend who should be "taken out" because he's a "creep". I don't think I'll be going back. There seems to be some real issues there. read more

To call their gunsmiths a gaggle of arrogant clowns would be an insult -- to arrogant clowns. I stopped in to see if they could fit the rear sight from a 1911 (which I handed them) onto the slide of a surplus Zastava pistol (which I also handed them). My own untrained -- and clearly ignorant eye -- told me that the 1911 and the Zastava rear sight dovetail grooves shared the same angle but that the Zastava dovetail was not as long front-to-back to accept the sight. One pass with a milling machine (with the appropriate bit) to re-cut the dovetail would fix the problem. Silly me. The clerk returned from the back room to tell me that the rear sight that I had handed him was actually from a 1911. Wow. Really? And that the sight wouldn't fit on the Zastava. Holy Smoke! Who knew?? I could leave it with them -- they were pretty busy and it would be a while, and they could give me a price after the work was done. Hmm. Could they give me a price BEFORE the work was done? No. There was just too much that would need to be done. Too much time involved. So, I left -- with sight and slide -- my brain screaming "One Pass With A Milling Machine!!!" I own several hand files and, later that evening I did the work myself, got a near perfect fit. Yes, it took an hour and a half of judicious filing, but just think what I could have done if I were a PROFESSIONAL GUNSMITH (!!!). Thanks, On Target. Your customer service just keeps getting worse all the time. read more

Yesterday was my first time going in there. I was impressed. Huge selection of everything. The service was great. The lady that waited on us was very helpful. We will definatly be going again. read more

One of my favorite shops go atleast once a week usually find something to buy they always have diff stuff to look at so going all the time is a plus great staff friendly ive never been treated like crap like others say and sometimes they are busy way more busy then any other shop so give them some time or go else were therd not gonna shut down over a couple impatient people thats for sure keep up the good work guys read more

If I could give them a zero, I would. We called ahead & they refused to give us info about delivery without our address & the woman was not helpful. Annoying, but heard they have a great selection. We had cash in hand & were prepared to buy a gun safe last Saturday. No one there was willing to help. The "safe guy" seemed like he was on something, explaining he had just slammed a bunch of Monsters. He essentially talked us out of buying a safe by trying to upsell us on a stupid interior light kit before he offered to show us any safes...oh wait, that's right, he never asked us what we are looking for or what we wanted to see. Also, to figure out delivery charges, he put our address into the Liberty website, could've told me that on the phone. He went to "get us a book" about safes & never came back. After 15 min waiting, we left. Zero help in this store. read more

A great store with a great selection and a wonderful staff. You walk in a customer and leave as a friend. And on top of that the lay away is wonderful zero interest and last 6 months. read more

The younger generation that now works in the store are just short of useless. They're completely oblivious to customers waiting at the counter and would rather engage in conversation with one another than to have to do any actual work. Extremely rude and idiotic. They've lost my layaway once and took over an hour to find. Scott is extremely rude and when I asked him his opinion about a particular gun his reply was "I don't give a shit. I have a headache." I've purchased well over 20 firearms from this location and today will probably be my last day in the store. They restocked a layaway that was a week past payment. I get that.. it's on me. But they used to call and remind you. They'd even mail out reminders. But today I told the guy at the counter that I completely understand but some other young wise ass had to chime in with his condescending remarks. What a shame to see a business make a 180 like this. read more

In my opinion this is the best gun retailer in the Kalamazoo area. I've always been pleased with the service of their well informed staff. They also keep a wide selection of many different types of firearms in stock. the layaway program is also a grat item for purchasing firearms. They also offer guarentees on used firearms. I have not found a location yet that i would be more comfortable in purchasing a firearm from. read more

Top notch gunsmithing at On Target. Had them refinish a couple high end revolvers and they turned out beautiful. Highly recommend!

The single best, most knowledgeable, and kindest people who talk guns. No store is better in Kalamazoo. If you need it for your gun chances are that they can get it for you. read more

Very cool gun store. Piles of stuff all over. Great selection

I brought a scoped Smith and Wesson 44 magnum 629 classic 6.5" w 6.5" bbl in to have the trigger adjusted between 2 1/4 and two and three-quarter pounds. The gunsmith I spoke to said no problem. Come back in two weeks. Two weeks later I returned. Another gun Smith had done the job. He had set it to 3 1/4 - 3 1/2 pounds and told me that any of lower was unsafe for S&W and refused to do more. I would never have hired anyone to have my gun dropped only to 3 1/4 -3 1/2 pounds. However he refused to release my gun unless I paid and refused to do the job that the store had agreed to I will never allow them to work on another gun. read more

These guys have always been super helpful to me. Their gunsmiths have always helped me out as well. Last time one of their gunsmiths helped me I gave them a $20 tip because they've never charged me for the advice or the physical assistance that they've given me with a firearm. That may sound very unimpressive but I have been charged for more for much less. They have basically been like a nurse direct or a urgent care for my fire arm issues for free so I have no problems with that. Sometimes their prices on fire arms or equipment are a little skewed to the cheaper side or to the more expensive side but in general you will probably get a good deal if you shop there but like everything else shop around. read more

They have been price gouging everyone on both firearms and ammunition since December. I overheard more than once their sales reps telling people that were looking at semi-auto pistols that they needed to buy it right now, because the Gov't was going to make them illegal soon. Ammo prices are still 3 to 4 times what other local big box stores are selling at. The customer service at O.T. is beyond spotty. Having a friendly person help you there is the exception, far more than the standard. Place is cluttered, dusty and if it's not in plain view, no one is going to help you find it. Skip this place. There's plenty of other places a short drive away that will get you what you want, cheaper and with good customer service. read more

A little expensive especially on ammo and do not use the gunsmith. Took a double in to add choke tubes. They put in a brand different than the one I asked for without telling me. That brand was not suitable for a double barrel. First two shots bulged the barrels. choke tubes showed through the steel. Point of aim off by two feet at 20 yards on 1 barrel.. Their fix was to cut it off two inches shorter so the gun is now no longer as designed. Those choke tubes caused the separators between the barrel to come out. it will be a $600 complete disassembly and resolder of the barrels to fix. read more

They advertise selling 10,000 guns a year...don't see how that is possible judging from my only experience. Waited 7 months for a special order hand gun, and they still couldn't give me any info on when I might be able to receive it. Finally cancelled the order and purchased the same pistol online. It was in my hands 2 days later! They did however give me a full refund of my deposit minus the 50.00 transfer fee. read more

Rude. Will not be helpful to new shooters. Will not take returns. Be ready to argue your way to counter to get help while employees stand around and chat. Language may be offensive to some. read more

BEWARE!! I HAD THE ABSOLUTE WORST EXPERIENCE EVER, WHEN BUYING A GUN FROM "ON TARGET GUNS!!!" 05/10/2017 I first entered their doors 3 weeks ago and met the owner who bragged about how many guns they sell per year. Then, he went on to brag about how amazing his son was who handled the special orders. All the while, I just took that in as if to say he was a proud man with his chest puffed out. I didn't let that bother me at that point, because a man is allowed to love his family and I get that. However, upon reentering the store this past Sunday, it was a horse of a different color. I had called and inquired, the Thursday prior, to see if they had a used handgun in stock that I was looking to make a purchase on. They did, so I paid for it to be held on layaway until Sunday when I would have time to make the 2 and 1/2 hour round trip from Lansing to buy it. My 22 year old Navy veteran son and his friend made it there before me and were looking at guns with one of the sales people. The guy that was helping them was rude to them, stating a "real man" buys a 1911, after being asked to show them a different hand gun (FNX 45). As I walked up to the counter, the guy was immediately rude to me, saying "oh, if you're his dad, then I get it now." This guy was consistently rude till we left. I had already been with the salesperson who was handling my layaway at that point and was waiting for him to type up the gun record for my purchase. I was interested in buying two other guns that day also. I wanted to layaway one of them and buy the other one aside from the one I had already paid for from the short layaway. But, when I asked the rude salesperson for a chance to speak to the owner, whom I had met before, he came back with the owner, who was also immediately rude to me and told me he didn't have time to deal with me because he was too busy packing $10,000 worth of packages for "paying" customers and that his staff knew what he had in his guns to make that decision. Apparently, that wasn't true, because the rid guy offered no discount when I asked and the owner said it was $750, take it or leave it, just before walking away. After thinking this through, I'm certain I haven't ever been treated like that anywhere else ever when I was trying to give my money to a shop. It's just bad business and overall insulting that all paying customers aren't worth more respect than that. At no point did I become belligerent or disrespectful towards anyone there even though. I was raised to respect people. I'm almost 50 years old and it took everything I had to walk out of there quietly. All in all, there was no reason for my family and I to ever be treated that way. I was willing to spend over $1100 that day for the layaway gun and the other gun and accessories. Plus, I would have put the $1800 gun I wanted on layaway for a future pickup a week later. Bad service changed that day from becoming a customer for life to guaranteeing I would never step a foot in there again. The vibe in there reminded me of a scene in the movie - Tombstone, where Wyatt Earp had to pistol whip the dealer to take over the saloon, making it profitable again after that. Apparently through, this store doesn't need any more profit. Good for them! Because they won't get my business and hopefully not the 750 Facebook friends, the 3215 LinkedIn members of my circle, and the 60 people and their families I work with on a daily basis that I have copy and pasted this review to. When you treat taxpayers like that, they will usually go elsewhere. It's bad enough what happens to us through the IRS, I don't need it from a cocky and arrogant business owner and his shady cronies after driving 2 1/2 hours to give them my money. No thanks! read more

Great place to shop, have your gun shipped, ammo, anything really. They have it all. I mean like.... ALL... I have never seen so many things in one place, ammo prices have come down as the scares have calmed down and I had a very nice conversation with a customer who has been going there for ten years and swears that the only reason prices went up are because of an increase in costs. They promise that the people running the store are as honest as the day is long. I will certainly be returning here in the future. read more