One of my absolute favorite antique shops in the Hill Country! Such a wonderful curated experience…read morewith so many treasures. The vibe is perfect and everyone there is so cool.

If you love and appreciate unique furnishings/antiques and eclectic treasures... this is your…read moreplace! Friendly Staff. Beautiful one of a kind showcase items. Luxurious Linens. Lovely Gifts (candles, soaps, treats for any gracious hostess ++) Definitely worth a stop! Ps - make sure to check out their cafe and shop next door..

I LOVE CHRISTMAS! I was so excited when we drove by this store. I made my husband make a special…read moretrip before we left town so I could check it out. I can't say it's a bad store in any way it was just more of a let down. I'm used to Christmas stores being over the top and packed full of cheer. This place just felt sterile and empty. There was nothing unique and not much to look at inventory wise. It felt like they were trying to be too sophisticated but instead it just sort of took the joy out of what you expect to find in a CHRISTMAS SHOP! We want tinsel and Holly and twinkles, this store doesn't have much but blown glass and a few Santa statues that you wouldn't want your kids to play around. Even those are sparse on the shelves. Not much to it so the result was disappointing.

The Christmas Store was my 3rd stop while visiting Fredericksburg, TX. Don't judge this store's…read moresize by its cover. It is so much bigger than it appears to be from the front of the store. I walked from room to room and at one point I felt lost and didn't know my way out LOL. I eventually got back to the front of the store, but it was a long journey around. Tons of neat stuff in every room. I was looking for a mug for my dear friend's birthday... I found it... a mug for cat lovers! It was perfect. Staff was okay. Price was decent. Some rooms in this store look a bit dated. By the way, it's not just a Christmas store... they sell a lot of other non-Christmas stuff, too. It's more like a year-round store IMHO. Do check them out and pick up some souvenirs for your family and friends. Happy Shopping!

Customer service by owner, Margaret, was exceptional. She was so friendly and shared family history…read morefrom the earlier days in Fredericksburg. Wide selection of gifts and home decor. Prices are a little bit high, but the quality of items purchased was very good. On another note, I find it unbelievable that three different reviewers posted 1-star reviews on the same day. Nothing we experienced during three different visits over a month indicated deserving of a negative review.

Absolutely love this shop, always find something special. A must when in Fredericksburg.read more

So, the first thing you must know about Fritztown Mercantile, (and my hubby's favorite thing about…read morethis shop) is that they have a cooler with FREE beer you can help yourself to lol. My hubby didn't believe it so he asked the cashier. She confirmed and also informed us that it is allowed in Fritztown to consume alcohol while walking the town! Wow! What a fun place, both Fritztown and this shop! They have so much cool stuff to shop for, from novelty gifts, Fritztown souvenirs, women's clothing, books, home decor, kids toys...and much more! Reasonable pricing as well and a "sale" section for various sections of the store. I loved this shop and so did my hubby lol we can't wait to return! Loved our experience here and the fun ambiance and staff!

Cute store, lots of nice items. Prices aren't bad. Friendly people. They were putting up new items…read morewhile we were in.

My favorite store in Fredericksburg. I wear clothes from there all the time! Quality is great…read more There is something for everyone. Justin A is a BITTER ex-boyfriend who is spreading lies because he has nothing better to do. Check it out for yourself!

Poor quality. Purchased a few items over the weekend. Cheaply made, thin material...wouldn't wear…read morein front of friends or family...outside either. Don't like to return things. Bought 1 thing I liked last year while visiting. Thought what I purchased was comparable. Totally sub-par. Customer service could use some improvement as well.

We passed through The Sweet Lily during a recent stay in FBG. It's an OK store on the strip (Main…read moreStreet) but it's not a "must do" when you're there. The store is much like most of the other shops on Main Street, good for tourists looking to pick up knick knack stuff, small gifts, home goods, etc. There are some upscale brands (Birkenstock, Ray Bans), but nothing really sets it apart from the other stores on Main, just another shop to wander through on a lazy day...

We stopped into this cute little gift shop as we were walking to the MarktPlatz where the car show…read morewas and I'm so glad we did! They have a good selection of gifts to take home and fun little samples to try (spreads, preserves, crackers and more). The woman working was friendly and helping customers quickly! I would revisit this store for sure and would get more jams to take home next time!

This is one of the numerous Boutiki stores along the main strip of town. In the back of the store…read morethere is a nice little boutique of pricey well-made ladieswear. But really what sets the shop apart is something they sell that I have not seen anywhere else. Most of the shop is dedicated to items made out of a mineral called honeycomb calcite. So there are numerous items carved out of this stone that looks remarkably like real honeycomb. It's definitely worth stepping inside to see this unique collection.

What a cute little shop on Main Street! Really unique, neat items that would make a good souvenir…read moreor gift for someone special. The two ladies working here were super friendly and made sure we had all our questions answered before purchasing. They even helped us pick out a perfect stone base for the lamp that we got, letting us try out several different options to see what looked best. Definitely worth a stop in!

I stopped by Brady Bunch Boutique on Saturday, and I'm so glad I did! We were in town celebrating…read moreour wedding anniversary, and somehow I managed to leave my dress for dinner at home. ‍ I had been looking all over town for something last minute and was having the hardest time finding anything I loved. Then I found this little shop! So many of the other boutiques seemed to carry the same designers and styles, but Brady Bunch Boutique had pieces that felt different. I ended up finding the PERFECT dress for our anniversary dinner! It's such a cute summer dress, and I love that it's something I'm actually excited to wear again. Definitely one of my favorite finds from our trip!

Brady Bunch Boutique is the cutest store on Main Street in Fredericksburg! The owner is so much fun…read moreand truly goes above and beyond to make sure you feel amazing and confident in everything you try. The boutique has a great selection of stylish clothing, and the personalized customer service makes every visit a wonderful experience. If you're shopping in Fredericksburg, this is definitely a must-stop boutique!