A beautiful boutique that has stood the test of time for a good reason. The owner Sarah puts a lot of care and love into the store and community, and what feels better than to shop for such a good cause! read more

If you love vintage clothing be sure to stop in at Pretty Penny. The owner, Sarah is extremely welcoming and friendly. She has a lovely curated collection with a good variety of sizes that are well priced. It's fun treasure hunting there. Support our local small businesses so they can stay afloat! read more

I came in recently to the shop and the owner was so kind to me and helped me choose options that would fit and even offered to size me so if I didn't buy anything at her shop I would at least know my fitting size if I went anywhere else. Beautiful store. Great energy. And even better clothes! read more

Long time favorite of mine. There was a time, years ago, when I would gatekeep Pretty Penny because I wanted all the wonderfulness for myself but now that online shopping is keeping people home more, I want everyone to know this is a must stop. Not only that, it's a must stop often, as things are always changing. The owner has a great eye for color and prints and the quality and variety are unmatched. Prices are very good for the quality and selection. Everything is reasonably priced from my perspective and I shop vintage wherever I go. Not only that but this is a neighborhood you can stroll around for quite a while, with excellent food and shopping choices all around. The owners are also totally cool and friendly and seem to care about their community. Long live Pretty Penny! read more

I love this store, I've been popping in since they 1st moved in 4 years ago. I always loved talking to the owner Sarah about fashion. I'm a fan. I love that the boutique is very well displayed. So many unique, fun pieces that you find. I've found unique jewelry and they also carry some new cool brands. Support these local gems, the soul of the area. An authentic find for sure. read more

Sarah and her wonderful store are both so special. I am very grateful to have discovered Pretty Penny, when I was desperately searching for my wedding dress, which was a saga lasting months. I bought online my first dress, which I had to return as the dress unfortunately did not fit. Then I ordered a 2nd dress from Etsy, but the Etsy vendor had decided to make some "tweaks" to the design. I had been too stressed to even think about it, so I put off trying it on again. This was about 2 weeks before my wedding and my best friend had flown in from Spain the day before. She insisted I try it on again. Although she tried to carefully hide the look of horror on her face regarding dress #2, I was whisked out the door in 15 mins of trying it on, to find a new dress. My BFF remembered Pretty Penny from years earlier when she lived in Berkeley. And somehow, we pulled up in front, there was an open parking spot immediately in front of the store (on Telegraph!), we walked in the front door, and on the very first rack there was a gorgeous 2-piece bias-cut satin dress -- the type for which I had been looking for months! My BFF immediately seized it, held it up, and a nice customer at the front of the store observed what a great wedding dress it would be. The clouds parted! However, not only does Sarah have a great eye and a very curated collection, she's also incredibly kind and helpful. She pulled multiple dresses out of the back for me to take a look (although my first love prevailed). She also recommended an excellent local tailor for the small alteration I wanted done, and he did excellent work. I really appreciated her. There is so much pressure on everything being perfect for your wedding, and I really struggled to find the right dress. I was so grateful in that moment for how everything came together courtesy of Sarah and Pretty Penny. Not only was my dress even better than I could have hoped for my wedding day, it's also something I know I'll be able to wear again and continue to enjoy. Thank you, Sarah! read more

Pretty Penny Clothing - Gorgeous Vintage Wedding Dress from Pretty Penny - Women's Clothing Near Me - Berkley, California

I have been shopping at pretty penny for awhile and feel like this is a very long overdue review. The quality, information, knowledge and love that's put into every piece sold is mind blowing. From cuff bracelets that I purchased 8 years ago and I still wear almost every day, beautiful vintage blouses, killer leopard print bathing suit, being introduce to my new favorite bra, to the amazing pants I wore to my bachelorette party.... The list of goes on from vintage to new to local pieces. All of my favorite pieces in my closest are from Pretty Penny (I am not bullsh*tting y'all... this is the honest truth). The owner is beyond attentive and kind. Can throw you a piece that fits better than you imagined. Thank you, pretty Penny for being there during the rough times and the best times. Thank you for adding vibrancy to my wardrobe. read more

Pretty Penny Clothing - Women's Clothing Near Me - Berkley, California

This is my favorite vintage boutique in the bay! I always find something cool either on their Instagram or in store and you can also get your hair done upstairs. Does it get any better?! Definitely check this spot out if you want a cool unique piece of vintage or new piece of jewelry or cool shades! Really anything read more

DO NOT GO HERE!!!!! Honestly my experience isn't too recent. I am new to yelp and my experience with them was so terrible it was worth writing about. Especially as my roommate had a semi similar terrible experience with the owner recently!! First off the owner takes alot of offense if you as about the previous business. When I asked her ehat happened to the other shop that was here she responded in a ride eye roll tone. I wasn't implying I wasn't happy about her shop I was just curious. As I was shopping and looking around I overheard the owner talking so terribly of what I am guessing was a customer maybe possible co-worker or friend. whoever it was it was really, really bad. It made me super uncomfortable. I have been in the clothing business for a long time, its my job professionally. Altough alot of her products are great and pleasing on the eye her vintage tee's (I heard were from her husbands closet btw) are priced at $120-$300 which insane. I made a comment and she attacked me in a really aggressive way. She just happens to be a really aggress person in general. I heard from multiple friends after I said what happened t me that she has done things like that in the past and was known in the community as rude. She is nice and then on moment not nice. She talks about the rich, her customers in such a evil way. And has no problem telling you to leave her store if you question her. She also has her husband working there and they double team I don't want to make this some bash fest but I would like the owner and community to know about this and hopefully this will help her change. Maybe she is getting burnt out, maybe its covid or mental health but it would be nice if the owner could then hire someone to help. the whole purpose is customer service and the rule is fake it if you have to since connecting with clients is apart of the gig. read more

For years. Pretty Penny has been my go-to for excellent vintage finds. In a market that sometimes names dull old clothes as "vintage" and adds over the top pricing to that tag, the owner of PP keeps it real. She always has a well curated, diverse collection on the racks and keeps the pricing accessible. But my favorite thing as a curvy gal is that there are always larger sizes on the racks for me to dig through and I'm generally sure to find something special that fits. For you curvy vintage fans that are looking for something exceptional, Pretty Penny is the place to go!! read more

The curation of vintage items is always spot-on. Not only that, but all items are in great condition too (which is a tough combo w/ vintage items!). It's not the cheapest spot, but the quality is well worth imo. The owner is super kind & happy to help recommend items i might like. Will def be back! read more

Started a slow fashion journey during Covid and stumbled upon Pretty Penny. I've bought a couple pieces from here now and it's always been an easy online order and pick up when I'm in the area. The quality of vintage is superb and I get compliments on the pieces every time I wear them. The prices are reasonable and I'm always on the look out for their new arrivals. Love love love!!! read more

Pretty Penny is one of my favorite vintage shops in the east Bay. Sarah, the owner, has an immaculate eye for vintage. You'll discover cool unique pieces from any decade with a range of styles that will please diverse set of tastes. When you're in the East Bay, Pretty Penny is worth checking out! read more

Beautiful store with a great careful selection! Very wearable pieces. The owner is very knowledgable and helpful. And a true family business too. ;) read more

One of my favorite places when I lived in The Bay. I alway found something cute that was within my budget. Definitely stop in and find some treasures! read more

This place is crazy good. So much unique and gorgeous stuff, and all in impeccable condition. The owner has a great eye for outstanding clothing. I always find cool stuff at this place. Great service. Highly recommend read more

Fabulously curated new-to-you clothing and accessories. I got a leather coat and some boots for prices that made me very happy, also a great conversation with Sarah, who has excellent taste. Go now! read more

Wonderful selection and the owners are so sweet! I love coming here and sourcing new finds!

The best pieces and service. Great spot for vintage pieces/stuff that's truly unique. I love that you don't have to sift through too much noise to find really cool pieces, the selection is really well curated. Plus the owner is super warm and friendly. Always a great experience in this place! Still dreaming of a fuchsia/orange damask skirt-suit I should have bought last time I was in there read more

Pretty Penny Clothing - Floral skirt from Pretty Penny - Women's Clothing Near Me - Berkley, California

I was in Berkeley several years ago on business and I stopped in the original Rockridge location they had great stuff and even better they were very nice people so I took their instagram info down and followed, every so often I will shop online and the owner is wonderful about answering any questions I have, if you are In Berkeley go stop in you won't be sorry and if you are across the country like I am follow them online read more

This fanatic vintage boutique is my all-time favorite!! They have the most stunning and unique pieces at incredibly fair prices. Support local small bsuiness read more

Pretty Penny has some of the absolute best vintage around! So many styles, spanning multiple decades, such a variety of pieces at great prices. Sarah and Nick are so sweet and caring. Sarah is so knowledgeable and passionate about vintage! I mostly shop through their Instagram page, but that's always been an excellent experience. Do yourself a favor and go to Pretty Penny! read more

Pretty Penny always has amazing selection at incredible prices!! Sarah is the owner and she's an incredible community member and wonderfully helpful to all who come in. read more

I recently visited Pretty Penny on a trip to Berkeley and had such a pleasant shopping experience! The owner, Sarah, was very welcoming and kind. It's very obvious she cares about her clients, her community, and the greater good. There was something for everyone and I was very pleased with the purchase I made for myself. Will definitely return! read more

I always try to find time to stop into Pretty Penny when I am in the Bay Area. Carefully curated vintage and some new pieces (sunglasses, underwear always amazing). Some of my favorite vintage pieces ever have come from Sarah. I love the authentic family vibe and will be a customer forever. read more

Good Vibe.... Good Style.... shop here, don't be boring. Target is basic bish, Pretty Penny will make you 10x more you. Every piece is like a personal fashion show. Even just getting one thing will enhance your style tenfold. This is probably one of the most incredibly interesting vintage store you'll ever step foot into. Even just the setup of the store welcomes you with open arms. Would recommend to absolutely everyone.exclusive, eccentric, distinctive read more

Pretty Penny is back!!! The same fabulous selection of vintage at great prices, the same lovely people behind the counter, the same community spirit and wonderful progressive values, thanks to the owner, Sarah Dunbar. Please note they're now in Elmwood at 2981 College Ave. Welcome Back!!! read more

The energy of this store is amazing! Quality vintage and I love their curated collection!

Pretty Penny has a magical selection from funky vintage to new and trending. it's family run and they are inspiring. Bellingham is lucky to have a place like this. Don't worry if you're not from here you can shop their selection online. I love this store. read more

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This Store has the best selection of vintage ever. You can tell every piece is carefully picked. I also have great luck online. The sizing and pictures are accurate. I know whatever I order is going to be top quality! read more

This is hands down the BEST SHOP EVER for Vintage!!!!! We are so lucky that they are back in Oakland with a brick and mortar + of course their online shop!!! The sweetest and most helpful owner who will hand measure you and assist with fittings too. BEST BET BEST!!! read more

Really pretty sad experience entering this shop today. The location was previously a clothing store that I frequented whenever I was within walking distance. Today I popped in after many months to find that the space is now owned by Pretty Penny. I remarked that I didn't know that the previous store (Rue La La) was no longer there and was still in a bit of shock and sadness over the previous tenants no longer being there when the shop person or owner told me "it was not for me". She said I walked in with an attitude and didn't think that her shop was "for me", in essence, asking me to leave. I realize some of us may be lacking the in-person social skills we once had before the pandemic but this was straight up rude. I have no idea what assumptions she made about me in that moment but I was legitimately and innocently commenting about the closure of the previous shop which had zero to do with the current business. The clothing looked beautiful and the presentation was nice but I don't know why anyone would want to walk through those doors to be treated in that way. read more

I have no idea what it's like to run a business during COVID but I've been grateful for the little touches included in my packages from Pretty Penny. I miss shopping in person and ordering online can be stressful, but the pictures and measurements they include make it so much easier. (If I was able I'd take advantage of the shopping appointments instead of ordering online.) Beautiful collections in both the vintage and curated modern! read more

Pretty Penny is one of my favorite shops for vintage finds in the East Bay. I always find amazing clothing (or accessory) gems when I visit the store, and Sarah (the owner) is great at selecting unique pieces. read more

Beautiful shop with wonderful vintages pieces. The owner has a great eye.

This place is a gem! An amazingly well-curated selection of vintage, new, and jewelry and a proprietor who knows her stuff and is super friendly! Please make sure to check it out and support local small businesses! read more

Pretty Penny is one of my favorite stores and the owner Sarah is one of the kindest, most genuine people I have ever met. She truly cares about her customers and wants them to be happy. She welcomes everyone to her store and makes space for all customers. I appreciate her love for genuine human connection. She cares about her store and the people that come to it! read more

A beautiful collection of vintage and modern items! I have shopped with Pretty Penny for many years - in-store and online - and it's always a wonderful experience. read more

I love everything about this store. The owner is like a magician at finding my size, she always brings me pieces that fit- just by eyeballing me. Since I'm a return customer I can ask her now if an item will fit me and she'll call it right every time. I'm not a small lady and I love that she can get me into vintage clothes where I often find that vintage is too small. This store is run by genuine, hardworking people. read more

Wonderfully curated selection of clothing and at fair prices. Love the layout of the shop and friendly staff...