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    Pritzer Sweet Shop

    4.5 (114 reviews)
    Closed 9:30 am - 5:00 pm
    Updated over 3 months ago

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    4/2025
    Sabrina S.

    Cute small bakery and a must stop on your way out of Fredericksburg! Located towards the front busy end of Main, we were ready for a sweet treat on our way by back from some major shopping. My sister picked up a German sweet pretzel and an apple crisp after conferring with the employee behind the counter on which was best to try. The pretzel was not your typical bready twist, it leaned toward a flaky almond texture with sugar, cinnamon, and glaze. The apple crisp also had a flaky texture, was shaped like a roll up, had a sweet apple filling, and lastly was covered in cinnamon and sugar. Both were very sweet, but well deserved at the end of a long day!

    Display of a variety of pasties.
    Julie F.

    Visiting Fredericksburg & wanted to eat a sweet pastry. A local business recommended this place. It was delicious! I bought 2 cherry turnovers. The staff was friendly & courteous. I consider this place a hidden gem! The pastry was soft & I learned their pastries are made fresh everyday! Will definitely revisit on another trip back!

    Cookies
    Amy G.

    Pritzer Sweet Shop is my favorite place to get a cookie while walking around Fredericksburg. I'm kind of a cookie snob, and I think I make some pretty good cookies, but I like to buy bakery cookies for variety's sake when I'm out for a fun day. I've tried Pritzer's chocolate chunk and cowboy cookies. I liked how the chocolate chunk cookies had a variety of chocolates in them, but the texture of the cowboy cookies is my favorite so far. I was tempted to get one of their giant cookie sandwiches, but that would have been ridiculous to eat all by myself (and both my recent trips to Fredericksburg were with people who avoid sugar.)

    German Chocolate Cupcake 11/15/25
    Renée M.

    Another favorite of ours which is a must-stop while in town. We already had lunch but I saved room for dessert as I knew we were going to hit this! I already had notes of what I wanted to order again. I think the last time we were here was last summer 2024. We got 2 orders of GIANT treats: *WHISKEY, BACON, PRETZEL, CHOCOLATE CHIP COOKIES; *CINNAMON TOAST MARSHMALLOW COOKIES and *COCONUT MACAROONS. I just ate lunch so I tried maybe 1/4 of each and saved the rest for later. Hubs devoured his Marshmallow cookie on a bench just outside the store and ate 1/2 of the Coconut Macaroon which was so satisfying with a baked chewiness on the bottom and nice toasted Coconut on the outside. Great texture combo. Later on we found an old Lutheran church while headed back to our vehicle. We sat on the stone wall and ate more Macaroons/Whiskey Cookie. Glad to see the store so busy and with the Christmas decor outside and inside.

    Erich L.

    They have some unique local pastries that are fun to try. It's worth a stop and a quick visit to try something different. I liked the fried apple roll. Make a stop for a snack or interesting local baked goods. It's grab and go

    Inside
    Brittany M.

    Pritzer's is a cute small pastry shop on Fredericksburg's Main Street. It is rare that the display treats convey how tasty the pastries are actually going to be but in this case they look gorge and taste soooo good. The lemon cookie - this one was my least favorite only because the lemon flavor was a bit more subtitle than I personally like Macaroon - coconutty delight. It had crispy edges and was just the right amount of sweet. Better than any store bought macaroon and I wish I purchased more. Apple strudel - good, would have liked more apple in it but overall was very pleasing. Tastes like it was made with love. Bacon cookie - I got this one as a joke but it was a surprise hit. The salty and sweet - the softness of the cookie with the crunch of the bacon. A work of art. I'm so glad I got it. This place was a highlight on my trip.

    Jai C.

    Absolutely tiny (yet adorable) shop with their offerings more than making up for their size. This is a grab and go place so please don't expect to be able to sit down and escape the Texas heat for long. Sweet caramel cookies, apple crisps, snickerdoodles, sweet German pretzels, and salted pretzels just to name a few. My partner in crime and I opted for a sweet German pretzel and a salted pretzel with cheese dip. The salted pretzel was warmed and beautifully glossy with all its salted goodness. The cheese dip was super light and just enough to not overpower the pretzel. The sweet German pretzel was flaky and airy with just enough sweetness. The cost for the two and a couple of drinks was about $16(?) if I recall so yes, a little on the pricey side but worth it.

    Roxy W.

    They offer a variety of sweet treats like pretzels, macaroons, croissant, cookies, canned alcohol and slushies. The pretzel was good and came with cheese. You can ask to warm up your pastries. The lemonade was refreshing and I love that it was a slushy.

    Goodies!
    Lotus H.

    Weekend in Fredericksburg and found Pritzer's to be a must visit before leaving town. Our eyes were definitely bigger than our tummy and pocketbook. Everything here is delicious you can't go wrong with anything from Pritzer's! ‍

    German pretzel
    Hanaa K.

    Very delicious selection of pastries. The cookies are massive. Decent prices on the main road. The German pretzel was delicious. It's more of a pasry and not a pretzel except the shape. Friendly service but it is a small space and gets very crowded.

    Sweet German pastry

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    7 months ago

    Their candies are too die for, very pricey but worth it. Loved their turtles! Tried their chili dark chocolate, good has a hot aftertaste!!

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    2 years ago

    Cute little shop! I have been there twice! The oatmeal creme pie is RIDICULOUSLY yummy! It is HUGE! Service was great both times!

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    Hill Country Chocolate

    Hill Country Chocolate

    4.9
    (32 reviews)
    2.1 mi

    This place is such a gem in the hill country with some truly amazing chocolate and sweets. We…read moreoriginally tried the jalapeño peanut brittle at another winery as a pairing and we immediately bought multiple bags and made it a point to check out hill country chocolates actual store on our next trip. They will offer you a sample when you come in, and you can either do a tasting or just do some shopping there. These chocolates are elite and are priced accordingly. The owner came out and talked to every table while we were there and provided Us with additional samples. Everything was delicious with amazing flavors. They do have wine you can try here too, but this is an amazing non drinking option when in the area.

    The greeter was waiting on us as we arrived & sat us promptly & explained everything in detail…read more The downstairs was cute & they also had a display of several items to purchase & I wanted to buy it all. However, let's get to the reason we came...chocolate tasting: what gorgeous chocolates, almost too pretty to eat. Dan McCoy, the owner made an appearance & kindly brought us chocolate covered strawberries, chocolate covered marshmallows, & jalapeno peanut brittle. I failed to snap a pic. We also got to taste their jalapeno peanut brittle & the caramel popcorn. I had their Lambrusco & the hubs paired with Pinot Noir. Highly recommend visiting & everyone in town seems to know & like Dan as well & several of the Main Street establishments sale his chocolates as well but visiting their establishment was a treat!

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    Hill Country Chocolate
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    Pritzer Sweet Shop - bakeries - Updated June 2026

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