The new website is brutally slow. I'm in the market for new skates and had every intention of…read morebuying from Perani's. Since it has changed hands I figured I'd still shop there but found the website unusable. Too bad.

Very informative employees that helped me find whatever I needed. Great sharpening! Great place to…read moreshop!

This store was super helpful. We needed a stick right away after breaking it at a tournament and…read morethe staff was amazing in helping us find something that wouldn't break our bank and fit the needs of what my 14year old needed.

Went back to this location to a completely different feel. Upon entering it seemed as though no…read moreemployees were in the store. Everyone was in the back room talking. After about 20 minutes I was greeted somewhat rudely and abruptly by an older gentleman so I didn't even bother asking questions. Seemed as though the staff had changed over a short period of time and no one cared as much to truly help me as the two younger employees who helped me back in December. Unfortunately neither was working this day. Additionally, overheating some of the conversations the employees had was generally upsetting. I know it's a hockey store but employees should be cursing as much as they would on the ice when at work. Not a good look. I may give this place one final try but even that is a long shot and I may find a new retailer for my

The day finally came where I came back in here to purchase my new pair of skates. They had a new…read morefeet measuring machine so I started from scratch. Grayson was my helper throughout my whole process and was very patient with trying on different skates, skating around, getting them baked, and another other questions I had. Very satisfied with the experience and price for my skates. Prices have changed a lot since my last pair 10 years ago but am very happy that they had a rewards program as well!

Bought some skates here awhile ago, Ava helped size me and put me in skates that are a WAY better…read morefit than my previous skates. I also have been getting my skates sharpened here since I moved. 10/10 service everyone was so nice and helpful! The store is always clean and stocked:)

This little "Toy Store for the Hockey Player" is located INSIDE the Ann Arbor Ice Cube . . . wish I…read moreknew that when I was driving back and forth trying to find the shop. But I finally found it, and am I glad I did! After many a blisters from too many a use of the rental skates at the Ice Cube, I decided to take the plunge and purchase my own skates. The staff at Hockey World were great! I know nothing about skates, what to look for, how to care for them. The salesperson was patient, answered my questions, helped me lace my skates. They were able to bake them right there and sharpened the blades before I left. I can't wait to try them out, and when I'm ready to upgrade my skates, I'm definitely coming back to Hockey World.

Terrible customer service. Walked in ungreeted by anyone and was told to "figure it out yourself"…read morewhen I asked to have my skates re-sharpened. New management NEEDED.

Hockey deals is GREAT!!! Zak and Evan both are very skilled at sharpening skates! Never had a bad…read morepair(except from Logan I believe his name was) Come to this pro shop and you will not be upset!

From the owner: The shop has existed at the Novi Ice Arena since the rink opened. However, the shops changed…read moreownership in 2009. Since that time, focus has been placed on customer service, better inventory, and an aggressive approach to team business.

Lots of hockey love here. One stop shop for all things hockey…read more I saw a Red Wings street sign that might be cool. Lots of hockey sticks and so much more. It's fun to browse the shop. I like the layout and organization of this store.

** warning**. No goalie gear in this store!! The Pure…read moreHockey is my preferred retailer, so I was coming in from out of town. So was no warning to say they had no goalie. So, I walked in, glanced around and left. If you're a player it's a huge store!

The only place we go for skates and all of our equipment that we buy new. Mike consistently goes…read moreabove and beyond to make sure our family is taken care of, and prices are comparable to--or better than--other stores. You can browse without pressure, and when you need help, it's there--knowledgeable, genuine, and never pushy. The people here are fantastic and always wonderful with my kids. Highly recommend.

SUPER RUDE. I have never been treated so poorly. I love supporting small business but they clearly…read moredon't want business. They never said hi how can we help you or good bye. They just glared at us the whole time we looked. It was a quick visit and we'll NEVER be back.

This shop is great. A huge selection of skateboards / accessories, and apparel. The guy running the…read morestore was extremely helpful and kept the place super clean. If you are a skateboarder or are looking to learn, definitely check this place out! I forgot to snag some photos, but I will be back soon to take some! *COVID-19 Update* The employee was wearing a mask which was awesome and limited how many people came into the store at once. Skate shops in general are having a hard time getting stock due to the pandemic, but this place has received more shipments than most places I've been to.

Took my son here to buy his first board. Place is great! The owner is very knowledgeable and helped…read moremy son with getting his board. We also met CB who is the coolest little pup. Definitely would recommend this shop!!!