Jack really helped me out. Great dude. Really appreciated his patience and kindness. Pure hockey is…read morethe spot.

The new website is brutally slow. I'm in the market for new skates and had every intention of…read morebuying from Perani's. Since it has changed hands I figured I'd still shop there but found the website unusable. Too bad.

The day finally came where I came back in here to purchase my new pair of skates. They had a new…read morefeet measuring machine so I started from scratch. Grayson was my helper throughout my whole process and was very patient with trying on different skates, skating around, getting them baked, and another other questions I had. Very satisfied with the experience and price for my skates. Prices have changed a lot since my last pair 10 years ago but am very happy that they had a rewards program as well!

Bought some skates here awhile ago, Ava helped size me and put me in skates that are a WAY better…read morefit than my previous skates. I also have been getting my skates sharpened here since I moved. 10/10 service everyone was so nice and helpful! The store is always clean and stocked:)

Lots of hockey love here. One stop shop for all things hockey…read more I saw a Red Wings street sign that might be cool. Lots of hockey sticks and so much more. It's fun to browse the shop. I like the layout and organization of this store.

** warning**. No goalie gear in this store!! The Pure…read moreHockey is my preferred retailer, so I was coming in from out of town. So was no warning to say they had no goalie. So, I walked in, glanced around and left. If you're a player it's a huge store!

Don't trust them with your skates. Literally - the worst sharpening job l've ever had. I was barely…read moreable to stand. The outsides of the blades were gently rounded. Im a goalie. I had to play an entire game unable to stand up.

Terrible customer service. Walked in ungreeted by anyone and was told to "figure it out yourself"…read morewhen I asked to have my skates re-sharpened. New management NEEDED.

Awesome place ! A hockey haven ! :) You can try out hockey sticks, skates, lacrosse, jerseys,…read moreetc... the staff is really knowledgeable in all gear, and skate profiling !!! Let me be clear, yes the staff knows how to sharpen skates, they do a great job at it ! BUT, they are the closest to anywhere in Detroit or surrounding area who own a ProSharp (google or YouTube; ProSharp profiling) machine to profile blades for skates ! and they know what they're taking about ! Great prices as well ! Just recently went across the border from Detroit to Windsor Canada to purchase skates and gear, saved a bunch on the Canadian dollar conversion, as well as low prices, even with 13% Canadian tax, still saved a bunch !

The only place we go for skates and all of our equipment that we buy new. Mike consistently goes…read moreabove and beyond to make sure our family is taken care of, and prices are comparable to--or better than--other stores. You can browse without pressure, and when you need help, it's there--knowledgeable, genuine, and never pushy. The people here are fantastic and always wonderful with my kids. Highly recommend.

My oldest son said give them 5* review on stringing his lacrosse…read more My middle boy was happy. Throws fast and accurate. Price was right.

Hockey deals is GREAT!!! Zak and Evan both are very skilled at sharpening skates! Never had a bad…read morepair(except from Logan I believe his name was) Come to this pro shop and you will not be upset!

From the owner: The shop has existed at the Novi Ice Arena since the rink opened. However, the shops changed…read moreownership in 2009. Since that time, focus has been placed on customer service, better inventory, and an aggressive approach to team business.