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    Purdy Girl

    4.5 (149 reviews)
    Closed 10:00 am - 8:00 pm

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    Abegail D.

    Super cute and friendly staff! Love the selection of stuff here. And their spring collection is so nice right now

    Shanie C.

    Love everything in this store.....beautiful stuff.....lovely service .....they have a lot of cute spring stuff

    Love the bling!

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    2 months ago

    Great options & service! Plus local in the hood! Excited for my selections. Thanks to all

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    1 month ago

    Really cute selection of clothes for great prices! Would come here on the UWS again! Thank you!

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    5 months ago

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    2 months ago

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    11 days ago

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    18 days ago

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    3 months ago

    Twice now I've purchased something here and it broke after the 1st wear. Both were $50 each.

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    1 month ago

    Really cute shop. Came in clueless to ship for my niece and Varoline got me sorted after looking at a few photos!

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    3 days ago

    Chloe was amazing!!! She was so sweet and helpful! Love the space, they had such a wide variety of jewelry

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    5 months ago

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    29 days ago

    Pleasant experience. Store employee informed us of possible benefits. Thank you very much.

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    2 months ago

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    1 month ago

    Great experience and customer service. Super cute dresses. Great selection, prices and sales. Fun displays.

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    8 months ago

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    1 month ago

    Purdy Girl was great! Such cute dresses and really helpful service! Happy with the new dress! Thanks!!!

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    3 months ago

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    3 months ago

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    10 months ago

    Love this shop! Such cute clothes and accessories. I love the rings. An upper west side staple!

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    2 months ago

    Beautiful selection and amazing service!! Highly recommend to stop in whenever you are on the upper west side!

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    5 months ago

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    5 months ago

    Very friendly staff and beautiful store Loved the selection of clothing and accessories. Will definitely be back!

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    Photo of Ann C.
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    2 months ago

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    2 months ago

    Super cute stuff and very helpful staff! Found a fab dress for a wedding at a very reasonable price - score!! Will come back!

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    10 months ago

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    2 months ago

    So cute! I bought a summer top! This store really has a lot of great peices. A must see on the UWs.

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    2 months ago

    Truly the cutest stuff on the upper west! Julia was so sweet! Will definitely be back here!

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    6 months ago

    What a great selection of jewelry! Hasan's as well. Must visit when in the Upper West Side.

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    3 months ago

    Very cute clothing and helpful staff!! Lots of opportunities for deals and a good variety of clothing for sale.

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    2 months ago

    Great selection!! Very cute clothes and jewelry and reasonable prices. Very helpful staff!! Thank you!

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    4 months ago

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    3 months ago

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    3 months ago

    Cute selection; lots of nice clothes and accessories. Great value for what I was looking for. Friendly and helpful staff. 5 stars from me!

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    3 months ago

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    3 months ago

    So cute, love the store, lots of great deals going on!! The jewelry is so cute Will be coming back :)

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    3 months ago

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    4 months ago

    Great store! Love the options. A lot of beautiful clothes to choose from. Always has great sales as well.

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    7 months ago

    Had a great experience with the staff and bought the cutest red shirt! Will stop back.

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    1 month ago

    love stopping into purdy girl before any event! everyone is so kind and helpful and their inventory is amazing!

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    4 months ago

    Great selection! They are often having some sale event that makes it even more affordable to shop here :) a big range

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    10 months ago

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    Page 1 of 4

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    Shishi

    Shishi

    4.8(58 reviews)
    0.5 miUpper West Side
    $$

    I'm addicted and there should be a 12 step program for this store. I live in CA and visit my BFF…read moreoften who lives on 103rd. She told me about Shishi and since then I always visit. Yael has an amazing selection of affordable yet unique and chic apparel. It's a small but impactful boutique. When I go through the racks, it's usually a hard no, or a "I have to have this" reaction. That's because she seems to be able to choose clothes that you won't find elsewhere for less than $300-500 but each piece is perfect for a certain type of person. And so affordable - usually around $100-140 for a beautiful jumpsuit, dress, jacket, pair of great jeans, etc. That's why it's so dangerous to come here. The clothes are beautiful, unique and most pieces can go from office to an evening event easily. And many have pockets, which is a bonus. Come here and you'll see why it has close to 5 stars!

    This store is fantastic in every sense. The interior, the prices, the service...I cannot say…read moreenough good things. My look is a lot Debbie Phelps meets a hint of Shauna Sand, it's very confusing and very 2008. I often look in the mirror thinking I'm like 70% there if someone could just bippity boppity boo me...Enter Shishi. I am not a shopper; I walk into most stores, become overwhelmed by display or price, and bounce quick. I walked in to Shishi on a Tuesday evening after seeing this store online carrying a selection of cool stylish clothes AND concert tees??? I felt so seen! This vibe continued in person. I will always shop here for new stuff and continue to compliment my new wardrobe I purchased last night. The staff was exceptional and honest with me. They didn't make me feel silly or old or out of my element. Thank you so much. I'm so excited I found this store!!!

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    Shishi
    Shishi
    Shishi

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    Unique Boutique

    Unique Boutique

    4.2(45 reviews)
    0.2 miUpper West Side
    $

    Unique Boutique has a store in my block Upper East Side. When I'm in this West Side neighborhood I…read morevisit this location. I am sure I took lots of photos and did a review but they're not posted here. Bottom line is they have a wide variety of unusual items that people donate. I really enjoy looking and sometimes I find a nik knack for my daughter! There's always CD's and books too. I'm recommending you visit either location.

    An incredible jumble of a place, especially when without warning, they have just received a number…read moreof enormous bags of donations, which they hardly have space for and certainly cannot be expected to drop everything and process. But when things are normal, the lighting is excellent, the clothes are well organized and the staff is always, and I repeat, always polite and friendly. They are business people and this is their business and customers need to understand that. As with any business based on donations, you can find wonderful things at very reasonable prices or you can find nothing at all to your liking. But that is why Unique Boutique -- and each item is unique -- is so much fun. A note -- someone reviewed it saying "I called to ask about furniture and the guy said no and hung up the phone..." This is what I mean about customers not understanding retail...you asked a question, he answered it and why should he stay on the phone with you ? There is no way this store has the space to accommodate furniture and once that is clear, there is nothing more to say, so salespeople hang up. If you would like them to apologize for not taking or selling something impossible, that is what you expect culturally, but other people do not think that is necessary in what is not a personal relationship. You asked a question, you got an answer, good bye, move on.

    Photos
    Unique Boutique - Books! Better organized here! 5/26/16

    Books! Better organized here! 5/26/16

    Unique Boutique - Big store compared to UES location! 5/26/16

    Big store compared to UES location! 5/26/16

    Unique Boutique - Lots of jewelry at this location. 5/26/16

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    Lots of jewelry at this location. 5/26/16

    Darryl's Boutique

    Darryl's Boutique

    4.5(65 reviews)
    0.1 miUpper West Side
    $$

    In the late 1990s, I had a B-O-O-T-Y, and Darryl's was one of the few boutiques that sold clothes…read moreflattering women of all body shapes over the age of 25. He sells well-made and trendy clothing that I see nowhere else. You will not see everybody walking up and down the street in your clothes! The clothing here is sassy and classy, and there is a wide assortment--from everyday clothes to professional and party wear, and they last for decades. I still wear all the clothes that I bought from him in the 90s. I feel like Darryl is my personal stylist. He is forthright about what looks good on me, and he will not allow me to buy anything that does not compliment my figure or complexion. I always get compliments on the unique clothes that I found there. Importantly, Darryl's always has sales, and I since I only shop for things on sale, his clothing is reasonably priced. Darryl's is a NY gem that has saved me when I needed an outfit for a special occasion and could not find anything online or in the major stores. Darryl's is my favorite boutique in the universe!

    I go to Darryl's boutique approximately twice a year for pants/skirts and/or shirts/blouses and was…read morealways very happy with the service. Darryl is usually in the store and can basically tell your size and fit by just looking at you and he picks things that are best suited for you. He is very professional and he always comes through for me. My most recent visit was on July 12th, 2026. I needed help finding a blouse that went a skirt that I recently purchased elsewhere. As always, Darryl came through for me and I purchased two fantastic blouses that went with my skirt perfectly. Thanks Darryl - I'll be back again in the fall!

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    Darryl's Boutique - Fitting Room that has heels to try on clothing with

    Fitting Room that has heels to try on clothing with

    Darryl's Boutique
    Darryl's Boutique - Jewelry

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    Jewelry

    Variazioni

    Variazioni

    2.8(18 reviews)
    0.3 miUpper West Side
    $$

    I have been shopping at the various Variazioni stores for YEARS. I usually find something, nearly…read morealways on "sale." Some things are an excellent value, others, eh. But the clothes are generally well-made and very stylish. Once, I decided that I really, really needed a short down coat with an enormous fur hood. Variazioni had ONE left, in a medium. On sale! I bought it and wore it happily in the freezing cold. The salespeople can be pushy. I had a favorite, non-pushy, quite languid sales associate at the Columbus Avenue location. Today, on Broadway, I was practically chased around the store by some man who smelled terrible and kept telling me he had things in other colors, and bringing me tops to go with the pants and skirt I was holding. I finally told him that I like to think while I'm shopping. He wasn't happy, but did leave me alone. I bought a beautiful pair of white silk palazzo pants and a cream sweater. They have some gorgeous spring/summer dresses, but the prices seemed quite high. Sometimes it's best to check online and see what the price is elsewhere.

    When I go to Variazoni I know I'm going to replenish my closet with seasonal updates. Nathalie has…read morea great eye and knows her merchandise well. They carry Tahari, Rag and Bone and other name brands although most of the clothes are Labeled "Italy"or "France" for what that's worth. But I love going there and trying on lots of outfits. I always find something great! I don't have to spend a lot of money because there's always a Sale going on, ahem.

    Foxes Women's Apparel - Cool clothes

    Foxes Women's Apparel

    3.4(5 reviews)
    0.2 miUpper West Side
    $$

    It is amazing to me how different people experience the same situation so drastically different…read more There were employees who were obvious stand-outs and those who were probably going nowhere. As I shopped I basically kept to myself yet observing everything. It was later on so I'm sure everyone was tired. This is when you see the real employee. Although every conversation was status quo, I was frustrated knowing that every employee could have been creating extraordinary experiences instead. For instance when I went downstairs there were two employees talking while leaning on a sale rack. They both glanced at me and went back to their conversation. When they finished up, about two minutes later, one went and abruptly turned the music off and the other went to tell the one other shopper that she had only eight minutes left before closing time. Both fairly normal occurrences but they were preceded by one of those employees first announcing that she "Can't wait to get out of here." I was shocked! Who trained these employees? Employees should feel like the store is their stage and when they are on the floor they are "on." Could you imagine going to a Broadway play and having one of the actors leaning against a prop instead of joining the chorus line in the final dance and then even worse saying, "I can't wait to get out of here" to a packed house of people who have rearranged schedules and paid good money to get there. Money that pays her salary by way. So there I was in a store that this employee can't wait to get out of and I am thinking whoever trained her must have missed the part about consumer confidence because now instead of the candy land of clothing I was in, I now found myself in a fluorescent-lit basement, surrounded by shoes I really don't need. So I didn't buy any. Now I'm checking out and having another average experience listing to the women next to me trying to checkout but she is lost in the system. "That's strange, I shop at Foxes all over the country and just received a coupon which is why I'm here." I am being rung up by an unsmiling employee who is saying everything right but as if she is forgetting me as she is saying the words. (Not her fault. Why do more when if you do a little less, you are actually making more money right? Plus how can anyone ever get to know me with questions like "Did you find everything you were looking for?" These closed ended questions keeps the employee disengaged and the lines moving so everyone can "Get out of here." Now Mrs. Harris is finally finishing up. Not once did anyone say thank you for being such a valued customer or "Mrs. Harris, my name is Melanie, and when I find you in the system I am going to make sure you are in our database as a preferred customer and get my manager Susan in the loop so this never happens again." Nothing like that was said and the laborious guessing game which should not be part of a shopping experience was never even acknowledged. Now, when I first arrived: I went upstairs and overheard the tail end of an exchange where a customer was asking for an employee's name. Uh-oh. That usually spells trouble especially on the upper west side of New York City. I missed the employee's response but she had a happy tone in the answering so I relaxed and started browsing. Why would someone be asking for an employee's name I wondered. This was something out of the ordinary. I found a Michael Kors puffy coat that I was definitely not looking for and absolutely could not afford on my little shopping excursion for a pair of pants. Eh, I'll try it on any way I thought. Oh my god! This is bad. I love everything. Crap. Why did I leave the house? O.K. stop. You NEED pants for the presentation. You do not need another jacket. (Even though the jacket and pants look STUNNING together.) Sorry Michael. I have to break-up with you after this brief tryst on the second floor at 79th street. It hurts me more than it will hurt you. Me with heavy feet dreading the clink of the hanger returning to it's rack. "How are you finding the coats?" asked a voice as I looked at Michael one last time. How am I finding the coats? Is this a retail employee asking an open ended question? Dose she already know my philosophy? Could there be hope for customer service yet? This employee just asked a question which was impossible to say "Yes, no or I'm just looking" to! What a pleasant surprise! "I love them! I just wish I could afford this one and my rent this month!" "Aren't they beautiful? They brand new and are 25% off you know." What? Although the sign was right there the whole time, I had seen the jacket first and fell so hard, I hadn't seen anything after that. This was a dream come true! Michael and I together forever all because of a fantastic, Dark haired & glasses, 55+ year old, customer service employee who made Foxes glimmer and shine through her product knowledge, customer engagement, enthusiasm for me to get what I want. Thank y

    Love This place lots of European brand clothes u can't find anywhere go to the basement! great…read moredeals! : D

    Photos
    Foxes Women's Apparel - Differesection

    Differesection

    Foxes Women's Apparel

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    Purdy Girl - accessories - Updated September 2026

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