In terms of places to get quality lashes and application, I WOULD highly recommend this place. BUT, they are very overpriced. Very overpriced for fills. Compared to other places where you can get the same quality. Especially for fill-ins. Most places, charge between $60-$75 (on average). This place charges $120. They claim it's because you will only need your lashes filled every three weeks. Even a month. If that were true, I would actually have no problem paying an every three week fill, of quality. But, therein lies the issue. After a week, the lashes start falling out pretty regularly. Consistently. By two weeks, they need to be filled, noticeably. Which is what I always ended up doing. Paying $120 to get my lashes filled every other week. And yes, I did say "always". Because I'm not just basing this after only going a few times. I went there regularly for nearly six months. I would communicate to Maryam, that they weren't holding up as long as I would have liked. She recommended a few things. Lash care. Things I already knew. I've been getting extensions for two plus years. I know how to take care of them. Excuses about your natural lashes shedding in the fall. Which I'm not saying isn't valid. But, the rate at which I would lose the fake lashes didn't decrease when winter hit. After going there for as long as I have, Maryam did not hesitate to charge me $60 because I missed an appointment because I got the dates confused. I had NEVER not shown up for an appointment ever. And, it was an appointment to patch up her work that was already falling out after a week.....again. That is poor customer service and not a good way to keep clients. After getting my extensions done for so long, I have to say that it isn't easy to find someone that does, even, a quality job. It is even more difficult to find someone who does a quality job at a reasonable price. A price that reflects the longevity of the work before needing another fill. I'm not looking for a cheap price. Because with something like this, you get what you pay for. If I'm paying $120 for a fill, the work better reflect that price. I was not getting $120 worth, biweekly. I don't expect a deal or a discount price, just a fair price. While it can be difficult to find a lash person, I can say with confidence, that you can definitely find someone who's prices and work, are better than Pure Beauty. read more

I just got a lash lift & Tint done by Paige. She did an amazing job! She gives you the best information to what your getting yourself into. And it's honestly amazing! I recommend this to all my friends that does eyelash extensions! It's so much better for your lashes and looks amazing! Thanks Paige read more

If you are looking for a top rated eyelash service look no further. This place always gets the job done right the first time. Their staff is incredibly nice and you can tell they care about their clients. This place was recommended to me by a friend of mine and I'm extremely happy with the work they did. My eyelashes have never looked this good and I continue to get compliments. Now I can highly recommend Pure Beauty to my friends and family. read more

Paige gave my lashes a lift+tint, and I'm obsessed with the results! She was so sweet and very professional. She took her time and did a great job. I have received so many compliments and questions about my lashes. They look great! The tint really makes a big difference! I don't wear mascara anymore! This is my first time getting this service, so I am curious to see how long it lasts for my lashes. Paige said to expect about 6 weeks on average, and recommended I wait until the 8 week mark to get another lift+tint. So happy I got this done for the summer months! I will definitely be back. They are located in the "Phoenix Salon Suites" building. read more

Paige did an excellent job on my lash lift. My lashes literally look like I curled them and put mascara on them. I'm very pleased with the results. Her price of $75 is very reasonable as well. I highly recommend her. read more

My experience at Pure Beauty during my appointment was good and relaxing, however they do book two people at a time which I found a little awkward. I got my "glamorous set" of eyelash extensions on Friday and by Saturday they were already falling out. It's now Monday and I have less than half of the eyelashes on. I've had eyelash extensions before and never ran into this problem. I know how to take care of them and have several "after care" products that they offer. It was suggested that I come in two weeks after my appt for the first fill in, but considering they didn't even last one day I will not be returning. Very disappointing for the price I paid I expected to get at least two weeks worth of having eyelash extensions. read more