Cancel

    Open app

    Search

    Reformation

    3.1 (55 reviews)
    Closed 11:00 am - 7:00 pm
    Updated 1 month ago

    Reformation Photos

    Recommended Reviews - Reformation

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Inside
    Lisa X.

    Good thing we didn't limit ourselves to "thrift" items only on this "thrift crawl" or else we wouldn't have been to many of the other stores on Valencia. Reformation is one space that is captivating and beautifully laid out. Also minimally so you can see each piece. Lots of options for summer garden parties, picnics and maybe looking cute by the lake from their current selections. Lots of dresses that's got smooth silky fabrics, cuts that's sexy to look at. Reformation has another store on Fillmore St.

    Wheelchair accessibility here is EXCELLENT!
    Amy L.

    The staff is friendly without being too in-your-face or nosy, the store layout is spacious and clean, and the fashion is beautiful with wonderful fabrics and a sense of style that transcends the frumpy hipster trends. But most of all, this store is 100% WHEELCHAIR-ACCESSIBLE!!!! They installed an automatic door with easy-to-access push buttons both inside and out, and the doors are wide and easy for any wheelchair or mobility scooter to move through! What a refreshing, thoughtful amenity!! Not even Macy's on Union Square offers such easy accessibility!! I noticed that a lot of the dresses were made with actual silk, as opposed to rayons or polyesters, and the prices seemed similar to the higher-end of Banana Republic. Several of the evening dresses I looked at were marked at $249, which is a lot of money, so not affordable for every budget. But if you're looking for a stunning, long, red silk dress, and a size 0-12, this would be a good place to start looking! Ahh, yes, they don't carry PLUS SIZES...What a huge missed opportunity, especially in a world post-ModCloth!! If they did, I'd give them a 5th star!!! And they don't carry every size on their floor...you're expected to use their phone app or a screen in the store to select the items and sizes you want for your dressing room. What this means to me is that this is not a store you can dash in and out of if you need/want to try things on. If you're shopping with someone who doesn't want to go into the dressing room with you, there's a comfortable seating area that looks like a mod living room you might find in Dwell Magazine. Given that it could take a while for your dressing room experience, your friend/SO/parents will thank you for picking a place with decent seating! So far, there's nothing in this store that appeals to me personally, as the clothing doesn't come in my size and the accessories are my own personal style...but I DO recognize and appreciate quality fabrics and well-designed styles. If I DID fit in this size range, I'd definitely be trying that red silk dress on!

    Corrina S.

    Reformation is FINALLY open in SF! YAY! The new store and concept are true to the company's vision and trajectory over the years - commitment to sustainability + combining technology to make for a really unique shopping experience. You can even set the dressing room lights to whatever shade suits your current mood, and plug in your iphone to play music. I love that you can pick out additional items/sizes while you're in the dressing room from a giant touch screen monitor. Once the item arrives, you receive a message on the screen, open your wardrobe, and viola! There it is waiting for you to try on! I've loved Reformation for years. I feel it has something for everyone. And now we don't have to travel to LA or NY (ok, we still will) to visit the store. Go check it out! :)

    Erica K.

    -Customer service is definitely something here compared to the Los Angeles location. I was immediately greeted when I walked into the store. I noticed that all the sales associates were wearing the same tops and jeans, which was cute for a few seconds then became lightweight creepy. They were very attentive and on top of it. I was checking out this denim skirt and a sales associate appeared next to me and asked if I wanted to try it on/knew what size I needed. The whole concept is to not have customers holding piles of clothing while shopping AND also limit the amount of go-backs sales associates need to fold and put back. -After finding what I wanted and having the sales associates find the sizes I needed, I was brought to my fitting room. Reformation's fitting rooms are probably what I envision fitting rooms to be in my dreams. There are four light settings you can switch back and forth between depending on the outfit you're trying on. Behind you will be an interactive screen where you can choose more things to try on and even make a purchase. The main component of the fitting room is the wardrobe, aka my favorite part! Once you open it, all the items you requested to try on are in there. But what happens if you requested a size that's too small/big for you? It's so easy, just utilize the touch screen and choose a different size to be placed in your wardrobe. The screen does say to make sure your wardrobe doors are closed, in order for an employee to place the item in. Maybe it's just me, but what if some creep decides not to close their wardrobe door when an employee places an item inside? Such a fun and efficient shopping experience. The display of the store is minimally pleasing since the clothing on the sales floor are "samples." I wanted to purchase a tote bag from here, but felt that the material was too thin and the size was too small. All this aside, Reformation is the future of retail shopping.

    See all

    2 months ago

    Business owner information

    Photo of Lara J.

    Lara J.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    2 years ago

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    3 years ago

    Helpful 14
    Thanks 2
    Love this 12
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 1
    Love this 2
    Oh no 0
    Photo of S H.
    0
    12
    4

    1 year ago

    Helpful 6
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Emily L.
    235
    171
    88

    3 years ago

    Helpful 6
    Thanks 1
    Love this 0
    Oh no 1

    7 years ago

    Helpful 8
    Thanks 0
    Love this 3
    Oh no 0
    Photo of Kat C.
    97
    10
    2

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 8
    Thanks 0
    Love this 4
    Oh no 0

    10 years ago

    Helpful 20
    Thanks 0
    Love this 17
    Oh no 0
    Photo of W L.
    0
    13
    0

    3 years ago

    Helpful 2
    Thanks 1
    Love this 0
    Oh no 3

    10 years ago

    Helpful 5
    Thanks 0
    Love this 2
    Oh no 0

    3 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 1
    Photo of Grace H.
    525
    34
    0

    5 years ago

    Business owner information

    Photo of Rachel C.

    Rachel C.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Business owner information

    Photo of Rachel C.

    Rachel C.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1

    9 years ago

    Helpful 5
    Thanks 0
    Love this 1
    Oh no 0
    Photo of N H.
    0
    10
    0

    4 years ago

    Business owner information

    Photo of Rachel C.

    Rachel C.

    Helpful 3
    Thanks 0
    Love this 0
    Oh no 1
    Photo of R M.
    0
    3
    0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1
    Photo of C. R.
    0
    12
    2

    6 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0
    Photo of A Z.
    4
    22
    0

    5 years ago

    Helpful 4
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 4
    Thanks 0
    Love this 3
    Oh no 0

    5 years ago

    Business owner information

    Photo of Rachel C.

    Rachel C.

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Business owner information

    Photo of Rachel C.

    Rachel C.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 1

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Jessica F.
    242
    58
    27

    8 years ago

    Helpful 15
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    5 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Don't love the wait time to try on clothes but the new dressing room system is really cool and ofcourse the clothes are awesome!

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Helpful 6
    Thanks 0
    Love this 1
    Oh no 0
    Photo of C L.
    137
    12
    3

    6 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0
    Photo of F H.
    0
    10
    0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    Page 1 of 2

    Ask the Community - Reformation

    Review Highlights - Reformation

    Maya went out of her way, above and beyond to order the dress from another store in ANOTHER state!!

    Mentioned in 2 reviews

    Read more highlights

    Alla Prima Fine Lingerie

    Alla Prima Fine Lingerie

    3.9(181 reviews)
    1.3 miHayes Valley
    $$$

    This lingerie store is the best lingerie store that I have ever been in and I have an interest in…read morelingerie both personally ;) and from a business perspective, since I think it is one of the hardest sorts of shops to be a great service, and this one has that down! They have helped me when I've had a couple of hours, and they have helped me when I have had just a few minutes to spare. They are interested in being of great service and helping you find exactly what you need. I don't have any idea how the buying is done at the store, but they managed to seemingly not have one million different brands, but just a few, but something for everyone. Although it is definitely true that you cannot go in without making an investment, the quality of all of their pieces is extremely high. For example, I bought a pair of pajamas here, some years back, that are still an amazing condition, even though I wear them effectively every day! They also really believe in old-fashioned service and in _really_ helping you figure out the right size, which might change over time ;). Saluting Maddie, in particular, and the entire team who works here. I believe the person who helped me most recently, was named Chelsea, and she was also incredibly knowledgeable. This is a store to make investments and I have never regretted a single one! Although it's true that since I have known it, I have not gone in more than once every couple of years (in my next life, I can go in more frequently!), each time it has definitely been worth the wait! In that way, I would say the value is very high, despite wincing just a bit when I walk out.

    I have an extensive collection of lingerie and am always looking to add to it, so I was excited to…read morecheck out Alla Prima. My friend and I entered the store and right away we could tell we were unwelcome. I was checking out some of the wares in the front case when the older employee with short hair and glasses said to me, in the most condescending tone might I add, "These are expensively priced. Maybe you admiring the case itself?" It was so hilariously rude that I had to write it down here on yelp so other people could laugh with me. I'm not sure what kind of day she was having, but as a teacher, I'm always telling my students to stand their ground against bullying. Mind you, it's never that deep. I'm browsing. You work in an empty underwear store. It cannot be that serious. If you come here, make sure you're wearing a hat with a big luxury logo on it or something so the employees don't get scared. Someone in another review for this same store said that Dark Garden at 321 Linden St has better customer service, and their yelp reflects that, so I'm going to make sure I stop there tomorrow. Come here if you want to relive the "big mistake" scene in Pretty Woman.

    Photos
    Alla Prima Fine Lingerie - Store front

    Store front

    Alla Prima Fine Lingerie
    Alla Prima Fine Lingerie

    See all

    Reformation - womenscloth - Updated September 2026

    Loading...
    Loading...
    Loading...