My husband and I were in the market for a new surfboard, which we've found can be challenging to…read morefind nice quality boards unless you go into Wilmington or Wrightsville which is quite a long drive for us. We were pleasantly surprised by the quality of boards here! I can't remember the owners name, but he was such fun to chat with and talk surf for a while. If you're in the area, this is a great place to stop into. He has Shibumi's to equip your beach day with, a nice selection of goodr sunglasses and lots of neat little gadgets for the beach. We will be back for sure!

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Had the pleasure of hanging out and catching up on work from this coffee/surf shop on a recent trip…read moreto Ocean Isle. Delicious coffee drinks, smoothies and muffins, with a few alternative milk options. The island muffin with banana, pineapple and toasted coconut was the best. Eat it warmed! Team was friendly and lots of cool beach merch and apparel. WiFi and several outlets at the co-working bar made it easy to get some work done while enjoying the coastal vibes and tunes. Cozy sitting area for just relaxing too. Five star! Will be back next time I'm in the area for sure!

Tasty cold brew and lots of clothes and hats etc to look through while you wait. Very friendly…read moreemployees!

Wanted a replacement item mailed, clerk was abrupt and short, we don't do that ! Hung up!read more

Horrible people that own and work there. most likely the rudest people I've ever encountered. if…read moreyou live and work in the south you need to be a lot nicer. cheap clothes too, my shirt fell apart the first time I wore it. visit any other beach store as they are friendly.

we were in the area for several days and wanted to find some rash guards (swim shirts) for adults…read moreand kids. we mostly struck out at the big "beach stores" and walmarts of the area but noticed this place randomly and decided to check it out. we were worried the prices would be inflated, but we were wrong. the variety and quality were spot on with prices comparable to everywhere else. lots of great stuff in there. highly recommend.

Super store, very friendly & helpful staff. Amazing product selections. Prices are comparable…read more If you need a souvenir, sunscreen, cold drink, they've got you covered.

Saw this on Maps after planning my trip to the beach and was so glad I was able to squeeze it in…read more It's a neat little shop with very tourist centric items for reasonable prices. There's also very cute and funny beach themed decor. I also love the fact they have books about the kindred box. While it was touristy stuff, it made me happy to see so much Carolina stuff as a long time resident of them. NC hats, SSB stuff, and even simple little toys for the kids. The lady at checkout helped me pick the right size for a sweater I wanted. If it wasn't for her telling me I could try it on in a back room I never would've gotten the appropriate size. She was very kind and down to earth. Was a nice end to my trip there.

This little shop has tons of stuff you would expect from a local surf shop. We were on our way to…read moreTsunami and sitting in traffic I looked over and noticed this little shop. I pulled because I noticed the brands I like on the front windows. The had a HUGE selection of Flip Flops, Hats, and even Stickers! Yes, I love stickers!! They had Hurley Sandals 50% off so I basically got them BOGO! I was pretty excited and the lady working was super nice and helpful!! So if your wife forgets your flip flops and you're local to this shop check it out!!!

From the owner: We sell Maui Jim, Costa, Ray Ban, Oakley.read more

Bought a beach umbrella that was illegal to use on the beach they sold it to me at and when we…read moretried to return it, they would not allow the return even though the picture of the product was incorrect!

We went in here to get sweatshirts and discovered a variety of the merchandise displays the…read moreconfederate flag. I am absolutely disgusted with this store and staff. Will not be back and absolutely do not recommend it to anyone with morals. Would give 0 stars if it was possible.

Do not hesitate!! We saw other kids in the ocean at 44th Street getting lessons and having a blast…read morewith very courteous instructors, everyone happy and smiling. So I asked one of the moms videotaping her kids, "Who is the company giving these lessons?' I jumped on their website, texted the number there and got our 11 year old signed up for a private lesson for the very next day. Sydney was a lovely and patient instructor. The owner was there, too, very polite and organized and I paid with Venmo right there on the beach. And my son who had never surfed before got up about 40 times in his 90 minute lesson. Beaming and joyful. I 100% recommend Carolina Surf. And I am so glad we found them!

Want to say a huge thank you to Carston and Carolina School of Surf for an incredible morning on…read morethe water! He led our group of beginners through a stand up paddle board lesson and tour of the canals by the intercoastal waters in OIB, and we all had a memorable time. Booking was easy, we lucked out with the weather, and Carston was an excellent coach teaching us SUP basics. 10/10 would recommend for both beginners and experienced individuals alike.

Cute clothing store. Not very large and out of many sizes. The ladies were helpful and called the…read moreother store to see if they had the jacket I wanted in my size, but they didn't either. Prices are not bad for most things, but a lot of beach clothes and since I was just there for a few days I didn't want beach styles. I did buy a vest and shirt.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.