I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

I thought she had amazing things before she opened the store but now she has a little bit of…read moreEVERYTHING. From customized gifts to clothing and jewelry-everything she has is super cute and of great quality. She customizes super quick as well. I love shopping here and I LOVE getting gifts bought at Classy but Sassy!!

saw this store on Facebook and decided to stop with a friend while at oib! The lady greeted us and…read moretold us what was on sale. She was very attentive to us and very friendly. This shop had a lot of beautiful clothes and interesting gifts! I will back! She even offered to ship Anything to us if we saw something on facebook we wanted.

Cute clothing store. Not very large and out of many sizes. The ladies were helpful and called the…read moreother store to see if they had the jacket I wanted in my size, but they didn't either. Prices are not bad for most things, but a lot of beach clothes and since I was just there for a few days I didn't want beach styles. I did buy a vest and shirt.

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Talk about choices... they have a wonderful selection and helpful staff made gift buying a breeze…read more Recommend you stop by when at Ocean Isle.

This gift/home decor shop is just the best. I can go to every room in my home and it will have a…read moretreasure from ViVi's! They always have new items and are the friendliest people on earth. Enjoy!

Great shop for gifts, jewelers and beach inspired decor. We had a hard time choosing what to…read morepurchase there were so many really nice items. The owners were friendly. We'll definitely be back the next time we're in town.

We visited yesterday on 5/16/2023. Walked in the door at 8:22 and was told by the lady at the…read moreregister that they closed in around 20 minutes (Google said 9 PM). When asked if they closed at 8:45 then she said, "about about that time" since she didn't want to serve customers. We had a large group and were going to be spending several hundred dollars in souvenirs. She told us Tsunami (next door) was open later and recommended we go there,... so we did.

If there was an option for ZERO stars I would leave that because this place doesn't even deserve…read moreone star. They basically tricked my 12 year old daughter into buying a bathing suit and then they yelled at her as she was leaving. The staff is horrible and my daughter left there embarrassed and crying. I was heartbroken for her. Do NOT support this business!!!

Finally a boutique in our area that has cute style with unmatched prices! I no longer have to drive…read moreinto Myrtle Beach or Wilmington to find apparel that matches my style! The owner is such a sweet individual! She greets everyone that walks into her store and makes a point to ask you how your day is and if she can help you look for something special. She cares about her customers and their experience. It's more than just a boutique. If you're ever in Sunset Beach, mosey your way over to Emerald Grace Boutique. You'll find gorgeous, affordable apparel and accessories and the friendly face of the owner offering a smile! Trust me, you don't want to miss this place. It's exactly what our little town needed!

First of all, I could not be more complimentary of the kind staff at this store. The shop owner…read morealways has a warm and welcoming smile and is eager to assist in any way possible. I appreciate the genuineness and honesty, especially when it comes to feedback when trying on clothes. Come on ladies, it's really nice to have a second opinion when it comes to how clothing looks on you, and I have never been coaxed into buying anything that didn't compliment me. The clothing here is high quality and I love the selection of tops! I have an obsession with blouses that don't cling to the midsection and this boutique has the best inventory by far! Pair any top with a pair of KanCan jeans (sold at Emerald Grace as well) and you have yourself the cutest outfit, whether it be for work or going out! Seriously... I REGULARLY wear my purchases to the office and then switch out some accessories prior to going out with friends. The versatile clothing allows for me to have that easy of a transition. Be sure to check out the jewelry section too! Whether you like statement pieces or minimalist looks, the accessories are my personal guilty pleasure and tie together all of my Emerald Grace looks. Obsessed with this boutique is an understatement. Half of my wardrobe is from here. I'd give it a million thumbs up if possible. Stop by, you will not be disappointed. Update about COVID-19: Shopping at EG has continued to be relaxing in the wake of this pandemic. When you enter you are greeted with hand sanitizer and a brief message regarding their COVID-19 policies. There are arrows throughout the store regarding the flow of shopping traffic, only one person is allowed at the register at a time, clothing try-ons (as well as the dressing room) are disinfected prior to returning to the sales floor, and there are limitations with returns to ensure the safety of future shoppers. I enjoyed being able to shop leisurely and have a relaxing retail therapy session while also knowing that the current pandemic is being taken seriously and my safety was a top priority.

Outstanding recent customer service experience at Island Classics - We saw pieces we loved on…read moresocial media, we visited the shop, we bought the pieces, and they were delivered to our home that afternoon! This is a consistently lovely local shop with gorgeous home decor and friendly and helpful staff! #shoplocal

Great eye for design. It's a small store with helpful staff. I like just about everything in the…read morestore! Wish it was larger.

This store may have an unassuming appearance from the street, but once inside, it's full of new,…read moretrendy, and cute items. They have a lot of coastal decor, sections for children's and plus-size clothing, and all types of gift items. The staff was helpful without being intrusive and the prices on everything was VERY reasonable. Additionally, the items I bought today were on sale and they took the amount that was discounted and allowed me to pick a local charity which they donated that amount to. They've even received a plaque from the BCSO for their charitable work. Shopping for cute items and doing good for charities at the same time - it's a win/win.

I visited Mason Dixon boutique yesterday. The people that work there are kind and fun to be…read morearound. The store decor has a beachy - rustic - boho feel and it's very clean and welcoming. You can also buy accessories for your home. I thought the prices were reasonable - the dress I bought was 34.99 and is well made. I will be going back.