My new favorite shop in OIB! Love the new owner, she's the sweetest! Every few weeks when I come in…read moreshe has new inventory at different price points and always something to buy! Love what she's doing to the place and am a repeat customer for life! Check her out!!

Talk about choices... they have a wonderful selection and helpful staff made gift buying a breeze…read more Recommend you stop by when at Ocean Isle.

I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

Such a great store with the cutest clothes in the area! Superior service, and quaint southern…read morecharm. 43 years this business has been here! I've always enjoyed shopping there, and will continue to do so in the future!

I had a great experience here!! very welcoming and a good experience! come…read morevisit here when you come to ocean isle!

This place is good, and a nice idea. It's just an average beach tourist gift shop, but the layout…read moreis really cool with an octopus outside. This place also has a wide spanning variety of items. The service is pretty decent, with the staff being kind. That being said, like all tourist gift shops, things aren't cheap. One of the only things I hate about this place is animal care. Their hermit crabs are treated like crap and half of them are dead. Other than that, this place is decent.

Lots of clothes for women, some for men and children, also shoes, furniture, jewelry, and random…read morehousehold stuff. Decent selection of plus (16, 18) womens. Dressing rooms are nice, employees very friendly. Prices are more expensive than goodwill generally, prices are up to the people who consign items. Worth a look! I left with some nice pants.

First time at Surf & Java, which we found simply by Googling "coffee shop OIB." I had the Black &…read moreTan (iced) and wife had "Almond Joy" (latte). Both were outstanding!! No other way to describe it. The shop itself is also exceptional with soft seating, a table or two, plus a wide variety of surf related clothing. Surfboards too, of course. The staff is also outstanding. Very friendly. We'll be back soon for sure.

Went in to pick up an afternoon coffee while we were in the area. It's part coffee shop and part…read moresurf shop. Very cute! The clothes are a little pricey in my opinion but the coffee is good. They also have frappes and smoothies. There's an outdoor patio where you can work or bring your dog to sit. Located in a strip mall so there is tons of parking.

Looking for a swim suit? Check here first. They have sales on swimwear that's anywhere from 20-40%…read moreoff! The rest of the stuff they sell at full retail so it's not a great bargain. But it is better quality than anything you'll find at Eagles, Wings, or whatever else random bird or ocean themed awkwardly named shop... that are scattered like annoying bits of sand all over the coast. Sorry it's just ridiculous how many of these stupid stores are out there! Yeah I've bought from them but it's still crazy the number of them. Ok so Tsunami is a good shop for name brands like Reef, Hurley, Volcom, Sanuk, Oakley, Billabong, etc. They have toys and beach gear for little ones. Boogie boards, SUPs, skateboards, and even Elvis towels! Did you hear me, Elvis people!! Also they have the hokey glass dolphin trinkets that seem to still be stocked on shelves even though its not 1976 anymore... Yeah... Epic

Wanted a replacement item mailed, clerk was abrupt and short, we don't do that ! Hung up!read more