I'm pretty new to skating and came into Familia Skateboard Shop not really knowing what to look…read morefor. Allen (I think that was his name) was super helpful--he took the time to explain everything about skateboarding, from where to start to what kind of board and setup would work best for me. He's a really cool, down-to-earth guy and made the whole experience easy and fun. The customer service here is amazing, and I definitely recommend this shop to anyone, whether you're new like me or more experienced.

Customer service is always top notch. They have a great selection of hardgoods and softgoods. The…read moreindoor park is a great bonus and they have all the latest drops for boards and shoes. Great shop merch too. Support your local skate shop!

I came to this skatepark to ride, paid my money, and was skating for about 15 minutes when a staff…read moremember approached me and said, "you can't be chasing down kids." That accusation was completely false. I was not interacting with anyone's children in any way. A random woman complained, and instead of staff verifying what actually happened, they chose to repeat a serious and damaging accusation to my face. Labeling an adult as someone "chasing kids" is not a minor issue--it's dangerous, defamatory, and irresponsible. There was no attempt to observe, ask neutral questions, or handle the situation professionally. I was treated as guilty based solely on someone else's assumption. I will not be returning or spending money at a place that handles situations this poorly and puts customers at risk of false accusations.

This place is awesome. It is very family friendly. My son is non-verbal and struggles to find…read moreplaces that he feels he belongs. He immediately loved 3rd Lair and all the amazing and supportive staff. I can not recommend this place enough. They do a great job fostering community and a love of skateboarding in all ages. They have great skating clinics and do a good job of making skateboarding accessible to all ages and abilities. We love it!

Rory is a bit rude in his later years. I was disappointed in his interpersonal tact in just regular…read moreconversation. I believe if he treats me this way, it's likely he treats others this way as well. We won't be doing business here moving forward, as there are smaller bike shops with better service and people who aren't conveying passive aggressive energy towards their customers. We've known Rory a long time too, of which have purchased our first bikes when we were kids. When we mentioned that, his rude attitude didn't change. Rory isn't the kind dude he used to be, which was also a disappointment.

The best bike ship in W. WISCONSIN. Great service and expert advice. We has been our go to bike…read moreshop for over 20 hears!

Very friendly staff. Nice organized and well sorted indoor little skate park. Vending machine with…read morecold drinks inside park area in back. Whole skate snow and ski shop in front. Nice to see kids being treated nicely here that want to learn and become better. Highly recommend! My son and his friend love it here.

Friendly and approachable staff, my 2 young sons really enjoyed their lessons and camp. They are…read morevery patient with new riders and the pricing is very reasonable for the quality lesson. Thanks Tanner and Josiah!

Bought skate here 6 years ago, haven't touched them in years. They got me reshaped in ten minutes,…read moreno hassle. Great store with nice employees. They support the youth hockey foundations. Only place I found good PWHL Frost merch.

I brought my e bike for a simple tire change and the technician forced the axle onto the frame and…read morebent the frame. When I complained and brought it back they they fixed the mistake and cut the cable on my throttle and light. I have heard other complaints since dealing with Strauss. Horrible service and rude people. The only good soul at Strauss is Carl DO NOT TRUST STRAUSS WITH YOUR BICYCLES.

Stopped by to check if they have adult size wrist elbow knee protection: THEY DID!!!!. So the young…read moreman at the front desk as well as the other manager were so nice to help me try it despite me showing up 4 min before closing, without attitude whatsoever. 34$ plus tax is a fair price and I get to try it. I did not find this size at bigger stores. I also like to mention I still buy this place two years ago to check a skateboard or longboard and they took their time explaining to me the difference and how it works. This was my second visit to the store and I was very pleased. Also, on the way out I noticed they have two electric bicycles: cool ones. The location also is very practical and close to uptown and the lakes. Paid street Street parking and affordable.

I'm married to a skate geezer who needed new grip tape for his long board. These guys got it done…read moreand were willing so close to closing time. The guy doing it had a broken arm and did a great job. He had to replace the screws which took awhile. I'm sure he thought I was a Biznitch wife extraordinare. I opted to wait in the car, ran in once for change after the meter parking technician gave me a look because we were expired, then ran in again to see how much longer it was going to be and walked back impatiently to the car. They have been around since 1988. Although it wasn't his cup of tea for a skate board shop,they had what he needed. J said that the guys were really nice and they probably were had I not been so impatient that night, I probably would have talked them up too. They asked J if I was mad because it was taking so long and I looked huffy, but I'm sure they get a lot of wives in there who get impatient waiting. J's reply, "nah she just looks mean". Giving it a 4 based on the end result of the long board, the guys were really great per J and the fact that they did it so close to closing time. I may have to return to experience more of it through my own eyes. What I did see warrants a 4.

This is now called the Bauer Hockey Experience, but whatever it's called, this place is awesome…read more Top notch service, great selection, and a fun place to shop with your favorite hockey player. I brought my son here to be fitted for new skates. It was really a nice experience and we liked that you can try them before you buy them. The staff is super helpful and really knowledgeable about any product. If you are a goalie, forward, defenseman, coach or referee, you will find what you need here. Plan on spending at least an hour here if you bring kids - it's a big store with a lot to see and do. I can't wait to come here again.

If I understand correctly, the experience part is about trying on gear. We went to purchase some…read moreBauer M5 goalie pads and waited until we were in town so we could "experience" the feel of the pads on ice. Not only was the ice closed, we weren't even allowed to try the pads on! Sales person said they didn't want to clean everything just because we were trying things on. Guess who's son just decided to go with Brian's leg pads?

Very friendly service! Recommend if you are looking for longboard equipment…read more Will come again.

I wanna start by saying I am so blown away with the customer service in the shop!! And it has so…read moremany different things available to boot! We came here on a suggestion for skateboard/longboard. We've been to one other store and it was meh. Trevor was our stellar longboard master help this evening. He was SO knowledgeable and patient with us. We easily sucked up almost 2 hours of his time. He went above and beyond in my opinion for customer service. We walked out with a beautiful put together long board that my daughter felt great about as a beginner- wheel color & type, bearings, & truck color of her choice- all switched out by this cool dude- Free of charge for him to give her exactly what she wanted to boot! Plus all the tools and padding needed for her to get started with. The rest of this store...now I'll admit that I have t been in too many store like this but it seems to me they have a lot of great things to offer for multiple type of "sports". Frisbee golf, water sport, winter sports... They even carry some hats, fun gloves, backpacks, sunglasses, and even summer flip flops! We will definitely be back when Emma is ready to do some upgrading or need the bearings changed on her board. These guys rock!!!