LOVE the clothes in this store. Really cool, unique stuff, much different than what's available in the rest of the area. Tony helped me get the dress I wanted from another store. He really went out of his way to make sure I'd get the dress because he knew I was excited about it: it was designed specifically for Rock Etiquette by an Israeli designer. It's so special and I love it so much. More unique items like that, please. I also want to say that I visited the LAGUNA BEACH location and felt that Gregory (the GM) was also great. Such a sweet and sunny guy, and he also seemed really excited about getting me exactly what I wanted. Both locations had unique pieces and I love what I got. Yay! read more

This place is such an amazing vibe! Even for the guys, was able to see the owner's vision & got some fire jewelry & crewneck. Definitely will be back & Beni was just the BEST!!! read more

Haven't been in for a couple years. Showing my friend from out of town the sites. So we stopped by. Great rock n roll outfits. Clean store and the sweetest associate you can find! Made a great shopping trip. And it's just amazing to have lovely staff and quality service! Hate to find that in LA! read more

Stopped in today for something outrageous and I got it. The woman working couldn't have been nicer or more helpful. Will be back!

Filmed a TV show here. And ended up buying tons of super cool, unique stuff. Have half boots custom painted by a local artist that I get compliments on every time I wear them. Service is amazing, definitely worth your business. My crew and cast also shopped here, because they couldn't resist, either. Ask their advice - you'll be shocked at how good something looks on you that you thought you'd never be able to wear. read more

I love this brand. The clothing line is trendy and stylish. The style is somewhat fancy in design but simple in color. This store is located on the famous melrose fashion street. When I stepped into the store, it gave me a rocker feel. Black, white, grey are the major colors here in this store. The price is a bit high but still reasonable. Service is great. The lady who works here gave me a lot of suggestions. I tried some clothes on and she was so friendly, did not get tired of me. She gave me a business card on my receipt. I ll definitely come back again:). Parking takes time and money around this area. Be patient! read more

I don't get the chance to shop here often but every time I do they never disappoint. I've purchased something each visit. My favorite top to wear is from Rock Etiquette in fact. Def check them out. They're conveniently located on the corner of Melrose and Sierra Bonita and there are meters EVERYWHERE so parking isn't ever a problem. The people that work there are super friendly and very very helpful. Happy shopping! :) read more

I don't understand AT ALL, why there isn't more reviews for this place. This store has some of the most interesting, quality derived, cool T-shirts on Melrose. They are around $60, $75, $80, $120 etc. Why aren't there more reviews??? Check it out. You'll be glad you did. and the owner is really cute and nice. read more

This place was great. If it was more my style I would've been all over it. I'm wondering too why it doesn't have more reviews. Maybe because there's so many stores clustered in this area on Melrose, people get confused about what is what haha. To clarify, this is the one with all of the ridiculously cool and soft rocker tees. Alas, I don't really look good in gray and the whole rocker style isn't really my thing. But if you think it might be yours, you should definitely check it out. I'm pretty positive you'd find something you like. read more

Very amazing store. People are super nice. Great service and super cute clothes. Everyone should go shop there. #rocketiquette

Super cute clothes!!! The price point is a little higher than I expected, but it is worth it. There are quite a few items that are actually different that the surrounding stores, plus it is clean & well organized. They do have a sales rack in the back too! read more

I love Rock Etiquette, they have it all! The staff is so friendly and helpful in finding you everything you need. So happy to see the store expanding, as I love shopping here. The ultimate shopping experience. I love that they have amazing quality items at great price. 5 read more

This place is GREAT. My friend told me stories of stopping by a cool boutique with amazing customer service and I finally got to experience it this weekend! Reasonable prices for stylish & unique threads, what a novelty on Melrose. There's a nice range, too- from staple pieces to statement items to bohemian dresses to grungy sweaters. Dress it up, rock it out, do whatever. It all looks good!! read more

I love this store so much!!! They have AMAZING clothes at great prices and everything is so beautiful and well merchandised. I'm a Stylist and shop a lot, and Rock Etiquette Santa Monica has become one of my favorite places!:) It does have a rocker vibe, but there are also some lovely bohemian items as well as some fabulous dresses. Owners, David and Ella are super nice as is their salesman Tony. If you're in Santa Monica (or on Melrose!) you DEFINITELY need to stop by. Trust me, you won't leave empty handed;). Tina read more

Love this shop. Ella always makes me feel like a VIP customer, even if I'm just browsing. ...must be that rock etiquette!!

Absolutely LOVE this place. I'm a darker toned kinda girl and they never disappoint with an amazing collection. If you're looking for style and comfort, this is definitely the place. I have quite a few tops from here and every one is so soft to the touch and the perfect day time or night time piece. David and Elina are outstanding owners that really care not only about their product, but their customers as well. Great staff to help with all my needs, with exceptional taste. I tend to be a solo shopper and hate when the staff excessively asks me if I need help or constantly throws their suggestions at me and the staff here always has a great balance and quickly adapts to your personal style to help guide you through their pieces. If you're ever in the area stop in. LA style at its finest. read more

I love this store so much! It's my favorite on Melrose, every item is so cool and unique, plus excellent and friendly customer service. Tatiana was helpful and awesome! Can't wait to come back. read more

I came here for the first time last Wednesday. The girl working there was as sweet as can be and gave good recommendations that matched my aesthetic without coming off as pushy. I only ended up purchasing a tank top, but I know I will be back for more pieces. read more

I found this store while strolling on Melrose. They have great quality clothing for people who want edgy pieces. You can find shoes that are super trendy and affordable. The sales associate was so kind and had killer style. She wasn't pushy like some of the other sales associates on Melrose. read more

My absolute favorite store in Los Angeles! The clothes are both beautiful and reasonably priced. The staff is always gracious and helpful.

Was so excited to find a place with cute things I could afford on Melrose! This place has very simple pieces which are still unique in some way. The girls working there was super nice and helpful. They even chose some stuff on their own for me to try that I actually liked. One of the dresses brought to me was so great I bought it and wore it that night! Thanks girls! :) read more

Great clothes & great prices! Whenever i need a cute outfit whether its for a night out on the town or something casual, i can never go wrong finding something wonderful at Rock Etiquette ! read more

My girlfriend was visiting from Switzerland and she wanted to check the store out. Tony was amazing and had tons of insight into the outfits and her style. THANK YOU for making it an enjoyable experience for both of us. She loves her new stuff:-) read more

LOVE!!! This brand is very original unlike a lot of stores on Melrose, and the quality of the clothes, brand and people who run the business is superb! read more