This was a pleasant surprise for me while arriving in Florence!! Our driver dropped us off at our…read morehotel and he casually mentioned that this perfume shop was the same one filmed in the movie "Hannibal" . Say less... ...made my way over to the shop and walked around four or five times before approaching the nice ladies behind the fragrance bar. Told her what scents I liked and she picked out three for me. The one I bought she put in my arm and told me to walk around and sniff it for a bit and then come back. I did just that and bought the big bottle. It was worth every euro that I paid for it! Good thing is that they do have an online store and will ship to the US!! I plan to buy another bottle just so I have a back up!

Beautiful profumery -Santa Maria Nouvella in Firenze. The oldest known pharmacy in the world, is…read morehidden just around the corner from the Basilica of Santa Maria Novella. Established in 1221 by Dominican friars, the pharmacy still produces natural and herbal remedies, soaps, and fragrances displayed a beautiful historical building. My favorite lotion - Santa Maria Nouvella Milk is no longer produced. I found a new fragrance - Angeli. The room diffuser Europa is my favorite. Highly recommend visiting Officina Profumo Santa Maria Nouvella.

Worst experience ever! We stopped in the store (in Florence train station) to get some Chapsticks…read morefor my two daughters. In the line there are lots of items and testers. My daughter tried a lipgloss on her hand thinking it was a tester and they harrassed us because they said it was not a tester. It was an opened box on the display so she honestly thought it was! We tried to explain that she thought it was a tester and they made a big scene and embarrassed us until we purchased it.....for $20. Also the workers laughed at us and mocked us in Italian from behind the counter as we tried talking to a manager (after we were forced to buy something that had already been opened by someone else!!!) It was terrible experience and very upsetting to my girls to be taken advantage of as tourists and we will never again shop at Sephora!!!

Way smaller than the Sephora's found in North America. It is probably a quarter of the Sephora in…read morePacific Centre. This location carries the Sephora brand, as well as other brands, but all with a smaller selection. The ingredients and instructions are in Italian of course...so either buy something you are familiar with, or know Italian. ;) But it's okay if you are in dire need of mascara, a spicy perfume, perhaps a new shade of red lipstick to seduce a Italian man...like I was. ;o

This is a beauty supply store located in Florence. It is located on Guelfa between S. Zanobi and…read moreSanta Reparata. The website address says 80R but I think it's in the 30 block. I didn't see an address on the building. I do know if you put Via Guelfa 80 in Google maps, it will take you a couple blocks away. With all that being said, I'm writing this review because of my wife and all the ladies coming from the United States. My wife packed her curling iron and brought a converter to step down from 240v (European voltage) to 120v (US Voltage). We did bring a converter and not simply an adapter. However, we were unsuccessful in getting the converter to operate the curling iron even though the converter would operate other items. My best guess for the failure is because the heating element in the curling iron will pull more amps than the converter can handle. I say all of this because we spent a little bit of our day going to various beauty stores looking for a curling iron that works with Italian plugs/electricity. Most of the local salons only have high-end curling irons. She didn't want to spend €150+. We luckily stumbled upon this place. She was able to find a 19mm-25mm (about 1" diameter) curling iron for €29. She stated it was a porcelain iron and works very well. I assume the ladies reading this will know what all that means. We did not need to purchase any additional products but they also had a wide variety of other hair care products and electrical hair supplies. They also had a wide array of other beauty supplies and nail polishes. Bottom line - she has been very happy with her curling iron purchase. It has worked very well for the week that we have been in Italy. She will definitely keep it and bring it with her on the next trip. I hope this review helps all of you frantically searching for something that works locally.

Amazing, came out with couple of bottles. Our host even learned some things from us by mixing…read morefragrances to create your own smell hence why I bought two bottles

Wide range of fragrances from many major houses, from Creed to Chanel to, well, a great many…read moreothers. Expensive? Yes, but the quality and wide selection are both solid.

Poor customer service and store policy. Went here to look around and maybe get a product engraved…read more They make you wait in a line outside the store before you can even browse the products. Once you get in, if you want a product engraved, you now have to wait in another really long line. Mind you, there were about 6 or 7 employees just standing around. Such poor execution. Personally, the product quality is not great.

This makeup store was right next to our hotel. Spent a lot of time here. Fun and inexpensive. You…read moreshould shop here. Everything can be sampled before purchase. Visited 26 June 2017.

This place is just worth every penny you spent. If your skin is important to you and looking for…read moreparaben free, natural products just give it a try. I am sure you wont regret.