Just had my first visit to Beauty4U and I'll definitely be back. The store vas neat and clean, had…read moretemperature checks upon entry and mask required as COVID precaution, awesome customer service and all around gave me a great experience. The cashier knew exactly where items were and could make suggestions for products. The products were neatly placed and didn't look "old" or uncared for. This is a great store and you have a new regular ‼

I've been shopping at this beauty supply store for years without any issues -- until today. I went…read morein with my daughter, who was excited to try on some wigs. As soon as we walked over to the wig section, an older Asian woman began following us closely. Every time we touched a wig, she was immediately there, hovering and watching us like we were doing something wrong. When my daughter picked out a wig to try on, we were told we had to buy a wig cap for $1.09 (which we did, giving them a dollar). While we understood the policy, what was uncomfortable was how this woman continued to stand right next to us the entire time, watching every move as if we were going to steal something. It was humiliating and made both of us feel unwelcome. We were treated with suspicion for simply shopping -- something no customer should experience. I expected. I will never go back to this Beauty supply store again.

This was my first time here, I asked for help and the young lady sent me in the right direction. I…read moregot everything I needed and was truly happy and grateful.

I do not recommend this establishment. Over the last few years, business for this establishment has…read moredwindled as I believe it's highly due to a lack of decent customer service. Because I know my products, know what braiding material I need, and for the most part, wear my hair in its natural state, I never need assistance from staff in finding products. Lately I've been noticing interactions between the owners and certain customers. I've watched them greet, be friendly, and make eye contact with various groups of people, but when it comes to Black Americans you appear distant, not friendly, refuse to greet, and have a look of disdain when approached by a Black American. I witnessed the owner standing at the front entrance yesterday, greet a Hispanic couple and an Ethiopian man and blatantly ignore a Black American woman entering the store. Most of your products are Black American inspired! Your business has THRIVED over the years as a result of BLACK AMERICAN WOMEN and you continue to have this audacity!

The staff here are amazing! They wear their product and are very informative of the items in…read morestock. The merchandise is kept in great condition. There are numerous promotions of various top brands. Safety is also a priority, don't hesitate to ask for security to watch over you.

From the owner: Sephora wants to teach and inspire clients to play in a world of beauty, while creating the world's…read moremost loved beauty community. Sephora invites clients to play with over 14,000 products from over 200 brands including exclusives like Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, Sephora Collection and more. Clients can experience Sephora anywhere by visiting the Sephora website or the Sephora app.

Standard Ulta shop with a decent variety of products and brands to choose from. I haven't had any…read morestand out experiences here with the staff, but I usually find what I'm looking for when I stop in.

Ulta is my go to for skincare and makeup, but this location makes me very uncomfortable. Every time…read moreI visit, I feel like I'm being followed or watched. My sister and I were here a couple weeks ago, and almost every 5 minutes someone approached us or hovered nearby. Eventually my sister had to tell one of the employees, 'We'll let you know if we need help.' We were simply looking for foundation, but the longer we stayed, the more obvious it felt that we were being monitored. Because of past experiences here, I don't even bring a bag or wear anything that might make employees assume I'm stealing. To be fair, the store is clean, and the cashiers are always polite. My only issue is the constant feeling of being watched, which makes it hard to shop comfortably. I always end up rushing my visit because of it.

Midday Saturday we were in a time crunch to have my sisters makeup done for her figure fitness…read morecompetition after her contracted makeup artist canceled. We called and the women over the phone was so sweet and reassuring that they would be able to take my sister and have her out in a hour. We rushed over, her makeup was beautiful and the artist coordinated her makeup to her suit perfectly. The other artist in the store were really polite as well, offering water and asking if we'd like to sample makeup. The beat was $83, and well spent! Me and my sister are dark skinned African Americans not every artist is comfortable with executing makeup but she was awesome! Try them out!

From the owner: INGLOT is a professional grade makeup brand known by high quality, eco-friendly and animal cruelty…read morefree cosmetics at fair prices. Besides a complete selection of cosmetics with over 2000 products, INGLOT Potomac Mills Boutique offers professional makeup services, auto-makeover classes, master classes and workshops. Visit our location and learn more about us!

Upon entering. You're NOT greeted. Entering through the mall entrance feels very weird. Since the…read moreservice counter is presumed no longer utilized and mostly just there for decoration since there's never anyone usually at the mall entrance service counter. They had the AC on last time I went but there has been a few times when there was barely any fresh free flowing cool ventilation. Also they no longer have REFILLED sanitizer stations at the door nor wipes for the shopping carts. While browsing the store. The first thing you noticed is the complete disorganization of most of the clothing sections. Some sections are in complete disarray as well as merchandise completely located in incorrect spots. The dress clothing section was almost laughable with mostly irregular shirt colors to suits available. **SEE PICS** The pricing here is VERY CRAZY. Even in Macy's. They don't charge this much for some clothes. At this JCP some shirts were almost near the fifty dollar mark for ONE SHIRT. The pillow section followed closely behind in the pricing with certain basic pillows being insanely expensive. Also the overall presentation of most of the merchandise makes it nowhere near appealing for the price really. The mattress section is almost laughable as well with near two thousand mattresses with stains on them when you really look at them. It's understandable accidents happen by customers. But someone is not going to spend an insane amount of money while looking at a juice or soda stained mattress. The only section which seemed to be fully stocked and active was the Sephora part of the store. I can't really comment on the employees since it would seem the only employees are at the registers and the customer service counter mainly. There's virtually no employees on the sales floor besides the Sephora & jewelry sections. The dressing rooms are almost autonomous since there were also no employees near the dressing room areas either. The overall noise level was normal for a retail store. It was almost too quiet in the store however at certain times. The general crowd is mainly adults. Some kids. Everyone seemed mature and disciplined. Overall this location is a DUMP. Management needs to be fired. I can't say how many times I've been inside this store and always seen customers looking for employees only to never succeed. That with the complete lack of disorganization and insane pricing makes this store a complete failure.

There's a reason the stocks are penny category. I don't like to be cruel, but no employees,…read moreproducts desired, or anything of relevance. It's been time since I've been here. If I was a betting man, this and other locations will be following Sears. A shame one of the oldest, but when you don't evolve, what can you expect? The Saint John's clothes are from the 90's I guess. They have some decent pajamas. That's probably about as high of a mark, that I'll give them they look sharp. A lot of empty shelf space here, and I won't be returning. Even for nostalgia purposes, this one doesn't cut the mustard.

Great store. Came here after checking out one when I was in Pennsylvania and im.IN LOVE. Lots of…read morecosmetics for a great price. Lots of TooFace products, Clinque, and BBCurl products at a great price.

I am local and had never heard this store. My daughter was visiting and suggested we check it out…read more We were BLOWN away by customer service here. I would say, the deals are really good- but the customer service is some of the best I've ever had. We were helped by Dean and Destiny- they answered all our questions and gave use really good advise on some products I wasn't familiar with. While I look forward to going back to get more makeup and skin care, I truly hope they are working so I pick the right items!

Location: Neighborhood 3 of Potomac Mills Mall. Near to Under Armor store…read more STAFF: The gal on the floor was really helpful and we bonded over favorite scents. The cashier was friendly and waited as I replaced a scent. ( I grabbed a tester instead) Overall, a great visit!

Friendly staff, multiple asked if I wanted help and didn't push me when I said browsing. Found…read moreeverything I was looking for and more. Got a free item up to $9.95 free for bday w/ purchase from app. And they let me use my 25% off coupon on rest of order. Lots of new fragrances to choose from, only downside was the sanitizer spray is now 1oz vs 3oz.