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    San Francisco Running Company

    4.0 (68 reviews)
    Open 10:00 am - 6:00 pm

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    Maximum Pressure Forefoot

    It's odd not to know that something exists--and then wonder how one ever did without it. My neighbor had commented on his new pair of Hoka shoes; then, a few days later, there was an article on the company in the Wall Street Journal. And, just down the hill, they were being carried by San Francisco Running Company. But, in all of this unexpected sequence of events, the best part--the very best part--was being helped there by Mecque, who patiently explained the differences between the seemingly infinite variety of Hoka styles and models, helping me to choose the one best suited for me. Too, she introduced me to store's very high-tech Aetrex scanner that measured every metric of my feet. An extraordinarily comfortable shoe, fancy technology, truly informed and courteous assistance: a perfect day!

    Hoka One One Mafati Speed
    Steve G.

    Expert advice from experience endurance athletes. Making my transition from pavement to trail for the NFEC. One short chat and boom. Three options I tried on the treadmill and I was done in minutes. Thank you. #eatmytraildust

    Pure Grit - Great traction while barreling down the headlands on the edge of a cliff.
    Josh F.

    Sometimes you find a shop that just nails it on all levels. I'd say this is the top running shop I've ever been to. Recently I decided I wanted to add trail running to my list of things that get the endorphins flowing. I heard about SF Running Co and made the trip over the bridge to Mill Valley. It was a short drive from SF and they have a parking lot! These guys know what they are doing. The shop was recently closed for part of a weekend so the staff could run Western States - fast. Jorge was super helpful. He talked to me about what I like in a shoe and came out with 4 different brands in my size. I did some research online for trail shoes. It seemed that shops closer to home would have one or 2 options that I wanted to look at. This place had EVERYTHING I researched plus other options I never thought about. Bought a pair pf Brooks Pure Grit that worked perfectly for me. They even gave me some great trail suggestions and sent me off to run up the Marin Headlands. (For some reason, running miles uphill seem like a good idea lately...) I also learned that they have a very popular run that meets at the shop on Saturday mornings. Looking forward to checking that out. If you haven't been here yet, be sure to check it out before your next new tire purchase!

    Across the street from Proof Lab
    Amy D.

    I got new shoes here several months ago & since Jorge's help, my feet have never been happier. It truly is the only store I'll ever get another pair of running-type shoes. Today, I brought in the significant other & he also experienced the same extraordinary customer service. I told Brett the SO's complaints about his current shoes & the SO shared what he'd like in a new pair. Brett brought out a couple different pairs & both were tested on the treadmill before the SO walked out with a new spring in his step. He's been running on the new pair every day for more than a week now & not one complaint. Only I know how rare this is. If you need a new running shoe, look no further than this perfect place filled with a great selection & the most helpful staff.

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    Page 1 of 2

    Ask the Community - San Francisco Running Company

    Review Highlights - San Francisco Running Company

    Jorge was awesome -- very friendly and helpful with a wealth of knowledge about the local trails.

    Mentioned in 8 reviews

    Read more highlights

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    Tam Bikes

    4.3
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    1.4 mi
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    Tam Bikes is one of those rare shops that turns a purchase into a long-term relationship. We bought…read moretwo EMTBs from them, and somewhere along the way it stopped feeling like we were just customers and started feeling like we had a go-to crew for anything bike related. That kind of loyalty is earned, and they earned it fast. From the beginning, the level of service stood out. They took the time to really walk us through options, made sure the bikes actually fit how and where we ride, and never once made it feel rushed or transactional. Even after the purchase, they have been just as dialed in. Questions, adjustments, tune-ups, it is all handled with the same level of care and attention. Honestly, they have set the standard for what a bike shop should feel like. The bikes are incredible, but it is the people that make the difference. We ride more because of them, we trust their recommendations, and we know we are taken care of every time we walk in. Customers for life is not something we say lightly, but here it just fits.

    Have always gone to Tam Bikes for my repairs and tunes, stopped by today with a shifting issue…read more The mechanic had it diagnosed, fixed and out the door in 20 minutes. They are super knowledgeable, reasonable priced, and always great to deal with

    Photos
    Globe Haul LT with Thule Yepp child seat. Ready for summer fun!
    Globe Haul LT with Thule Yepp child seat. Ready for summer fun!
    Quick stop at East Peak  on one of our Wednesday Night rides!
    Quick stop at East Peak on one of our Wednesday Night rides!
    We carry baby seats from Blackburn, Yepp and Ibert. I like the front mounted seat as jr is in the action and it's easier to interact. So muc

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    We carry baby seats from Blackburn, Yepp and Ibert. I like the front mounted seat as jr is in the action and it's easier to interact. So muc
    Mili

    Mili

    2.9
    (27 reviews)
    2.1 mi
    $$$

    The first time I went in to this store was a few weeks ago and there was the 125th anniversary of…read moreMill Valley party going on outside. Fun! Inside the store, there was a closing sale. I tried on a pair of shoes and a dress. My friends also shopped around. This is a very high end shop with New York energy. I loved the dress and bought it. I loved the shoes and as I tried them on asked my friend what she thought, she didn't love them as much as me and the store salesperson said, if you don't love them don't get them. I appreciated that and ended up with just the dress. Well, I happened to be in Mill Valley today and it's been a couple weeks since the event. I went back to see if the shoes were there and if other shoes might also be on sale. As soon as I entered, from out of the back, the same salesperson acknowledged me and literally followed me with his eyes on everything I went near-boots, dresses, pants. He kept commenting on everything and didn't stop. It was really uncomfortable. I really loved a pair of black stacked boots, but at 50% off $658 of last pair in my size, I felt his energy was too much for me just wanting a calm no pressure experience. He didn't move from the counter but just kept watching me and it was just more than I could take.

    Wow! This person responded and lied about how long ago I bought the dress. No dude! I didn't buy it…read more15 years ago. Less than half that time! And don't come here writing like you're a saint. Because you people are monsters!! I explained below how you treated me when I went in showing you the complete and horrible low quality of your merchandise. DO NOT BOTHER WITH THIS PLACE! These people are crazy. Their rudeness, their aggressive behavior is off the charts. This is a couple that obviously has not worked on themselves at all. They can't deal with anything at all except taking your money. I bought a beautiful dress quite a while ago and had never worn it - it actually still has the tag. I wanted to put it on a couple of days ago. And when I got it out, it started shedding like crazy. The leather part was flaking completely. I went to the store expecting first an apology, and I was hoping I could get some kind of store credit. I paid over $300 bucks for it! I didn't expect the full price, but I figured it was only fair to get some kind of store credit in order to purchase something else. Well, these monsters threw me out of the store and threatened to call the police if I didn't leave. Unreal! They took no responsibility whatsoever. No apology, no normal and decent reaction to see what could be done. Completely reactive, bellicose and combative attitude. Avoid them like the plague!

    Photos
    Mili
    Mili
    Mili

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    San Francisco Running Company - sportswear - Updated July 2026

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