Been there just once. The shop window display is beautiful with massive cakes and tempting savoury bits on show. The café is not big, would fill up quickly (and I'm sure it does) and the seats are not the most comfortable. The decor is very pleasant, a carbon copy of one of those Shoreditch artisanal coffee houses, therefore attracting a matching clientele; let us say it's not the most culturally diverse café in such a culturally diverse area.
I suspected by the accents that it's an eastern european place, later confirmed. The staff is very pleasant and smiley and patiently described all the cakes for me and my friends. We ordered breakfast tea and assorted cake slices, and they brought us the mugs with no milk and seemed a bit surprised when we asked for it. "Milk... for the tea?" they said. :)
From what I understood they have recently expanded, but the other half of the restaurant was taken by a group of people arranging crates of food (they also do catering, apparently; good to know).
The cakes were all yummy, but they do have a different texture and taste than traditional sponges here. Very moist, though, which is always a plus in my books. :) Very heavy on the cream, so beware, but not distressingly sweet. I'd have another slice again right now. I didn't try the savoury bits, but they looked delicious. If you happen to live or be in the area, I'd totally give it a go. There's a variety of yummy looking things to try. :) read more