1. Secured Auto Group

    1. Secured Auto Group

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    Salt Lake City, UT

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    Secured Auto Group

    4.3 (29 reviews)
    Closed 9:00 am - 7:00 pm

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    Our gorgeous new A4!
    Luci C.

    I'll be honest - we walked into the dealership prepared for battle! Whatever charismatic, manipulative, money-grabbing shenanigans they met us with, we would be prepared! My husband and I had worked through our 'good cop/bad cop routine' and were ready to get this negotiation on the road. After many past experiences negotiating car purchases and leases, we knew what was in store for us, so we were steeled and braced for the exhausting, hours-long wrestling we knew was to come. We had bottled water, we had snacks, we had books to read while the sales agents scuttled back and forth 'trying to get us the best deal.' Tony was the first to come out and greet us. We knew the car we wanted and we knew the price we needed for our trade-in. We were willing to walk away if things didn't match up. Tony was friendly and jovial - but we're no fools, we know that's all part of the act, right? Except his friendliness lasted the entire deal, it never wavered; even when we showed signs of leaving, he was still friendly and obviously wanted us to make the decision that was best for us. This brought about a slight wavering in our forcefield of cynicism. Tony had to call in the big guns to negotiate the value of our trade-in - Eli, one of the two owners. He was all smiles and charisma when we met - again, this must be part of the slick sales act, right? Except he was smiley and friendly and genuine the entire time too. We had done our homework - we knew the Kelley Blue Book value of our trade-in, and we had printouts to prove it, as well as concrete offers from two other dealerships to just straight out buy our trade-in. Eli met what we needed with the trade-in - we didn't have to fight to get a fair price. The price of the car we were buying was also fair. Where's the catch, we were both thinking. Despite Eli having a tricky VW lease to deal with with our trade-in, he willingly took on the extra work, and gave us a fair deal. It came time for the paperwork. We've both done this many times and we know that one trick of car dealerships is to get you into the habit of signing by giving you all the less-important forms to sign first, then they finally present you with the big contract where you sell your soul to the gods of vehicle finance. By this time, you're so fed up of reading through contracts, you just sort of give it a cursory glance (they hope) and sign it. This is when they usually sneak in all kinds of naughties. When Eli gave us the big contract FIRST to sign, and made sure we understood and were okay with all numbers, I realized this dealership really is different. No salesman in their right mind would give you the Big Scary Contract to sign first - they need to warm you up first and get you a bit more complacent about reading the details. Or maybe it's THOSE salesmen who aren't in their right mind, because Eli and Tony were very much in their right mind and they wanted us to be genuinely happy, not just close a deal at all costs. We were also amazed when Eli had us sign TWO credit union loan applications because he thought he might be able to get another credit union to beat the (already great) rate of the first; which he did. We were both astonished that he took the time to do this after he'd already basically sealed the deal. The car had a few dents and dings, which Eli promised would be fixed within a couple of days of the sale. We decided to trust him - and he was true to his word. He had a guy come in and fix all the dents and paint chips, no extra cost to us. AND gave us a free loaner car while it was done. We arrived at the dealership at 6:15pm that day, took our sweet time with the test drive, and we were out and on our way home by 8:18pm with the new (used) car we wanted. We were both slightly shell-shocked by the whole experience - it was actually enjoyable! We didn't feel cheated, we were treated as human beings and individuals, and we got a great car and a fair price for our trade-in. And we never had to eat our snacks or read our books. In the end, we experienced all the charisma of a good salesman but none of the sleaze. This is how car sales should be done. Eli, Tony, Ryan and Joe were honest, friendly, and genuine. They all love cars - they're not just in it to close deals (although clearly that's important!). They want their customers to be happy after the sale, not just while they're in the office. It was a completely 'wow' experience. I don't want to buy another car anywhere else.

    I helped my son buy an expensive car here. After a couple months it exploded engine-wise. He had it diagnosed and the Secured Auto Group dealer, who SAID it was a rebuilt used engine at time of sale, had repaired the engine without using proper procedures and just used a lot of silicone to seal surfaces instead of using the proper gaskets. Well, that caused the engine to shred itself. My son Contacted the dealer and the dealer said "We'll Fix It!.... if you pay us $25,000 or more." This dealer knew full well that the engine had been cobbled together well enough to sell but not much else, and they refuse to stand behind it AFTER the sale. AVOID THIS PLACE, FOR ALL THAT IS GOOD AND HOLY!!! You will regret buying from this place!

    Tier 1 experience . I found the teal jeep I wanted listed online and called in to get Ethan on the phone , who was very helpful and straight forward with all of the pricing and video requests as I live in LA, CA and was going to fly in blind to buy the jeep. HE PICKED US UP AT THE AIRPORT !!!! Kept a great conversation building rapport with both my boyfriend and I the entire ride to the dealership. When i inspected the jeep I had some concerns that weren't addressed in the videos . The team stepped up to address them all and come to a conclusion that made both parties satisfied . Even offered to ship the jeep to me and fly me home if needed . Eli really was a true pleasure to work with , hands down he's why I decided to buy the jeep . I recently purchased a JL near me in CA , and the buying experience was awful due , then had a tragic total loss and the cancelation process was also just as bad . They had another jeep on their lot I was tempted to buy with my money burning in my pocket, but I'm in sales myself and I won't spend my money somewhere where I'm not treated well or given a good experience.. twice . So, I flew to Utah and had a hands down awesome experience at a family owned dealership like the one I work at. I can't say enough good things about the shop, the people and the experience . Thank you all so much for everything ! I love my new jeep :)

    Casey C.

    I recently purchased my dream car from Eli & the experience was *world-class* from start to finish. I was nervous to buy out-of-state & having been burned by dealers in the past, I came to the table with healthy paranoia (i.e. I didn't make it so easy for Eli). Even so, he was wonderfully kind, understanding of my hesitations, patiently answered all of my many questions & went **above & beyond** to ensure I was 100% comfortable. I LOVE my car & also feel like a gained a great friend in the process. If you're ever feeling like the transaction is "too good to be true"... don't. It's good & it's true :) A++ satisfaction is what you can expect working with Eli/Secured Auto.

    2011 BMW 335i Convertible
    Jason B.

    These guys were professional and easy to work with. We quickly were able to come to a fair trade-in and sales price for the car I bought. They arranged financing through my credit union. I was in and out of there quickly without haggling or any last-minute surprise additional fees. I'm loving my new ride and would buy from them again. My one complaint, and this is not only for this dealership, but for many used car dealers; it's frustrating not to get two key fobs. Somehow used cars never come with both and duplicates for BMW are very expensive. This is a common problem.

    2007 BMW 328i coupe
    Crawford L.

    I have been buying cars from Secured for over 5 years now. I have now purchased a total of 3 cars from them and each car has been well taken care of and I have been treated like a valued customer. Steve, Joe and Eli all know there inventory well. They all made me feel like my interests were the most important and that if they didn't feel it would meet my needs they were blunt and told me so. All 3 of them have been in the industry long enough and know the ropes. They sell quality and take care of the customer if anything were to happen to the car. I am a customer for life and enjoy watching there inventory online for my next purchase. I highly recommend this place.

    This was my first time with secured brokers. They made it so painless and simple to get into the car I really wanted. They're quick and incredibly fair in working with you. If they say they are going to do something they do it as well! Very trustworthy!

    Thank you Eli, Joe, John and Bryan for this great Mercedes SUV.  The quality of this SUV reflects the quality of your services and products.

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    Worked with Ethan and his team (family) to buy my son a car. The customer service was amazing! We will definitely refer people here!

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    Secured A.

    Thanks for sharing your experience JD. Have a great day!

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    Ask the Community - Secured Auto Group

    Review Highlights - Secured Auto Group

    al. The car had a few dents and dings, which Eli promised would be fixed within a couple of days of the sa

    Mentioned in 10 reviews

    Read more highlights

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    Blaze Thompson (Salesman) 2019 F150 Platinum V8…read moreSale Made(October 7,2023 8pm) Good day to you all! Man I read reviews on this place and I don't know why people are so mad at them here. I actually seen this truck online and came straight from Las Vegas to purchase this vehicle. Not only did they hold it for me, they went and picked it up from the other dealership and made sure to clean it up before we left, but it wasn't dirty at all so no complaints there. I had an appointment to go to California or Sunrise Ford I should state, but they ended up being weird and wanted to tax on extra fees for no reason. Like 7K in fees that I didn't even ask for. Then they didn't even want to hold the truck for me so I said screw them, I'm from Vegas and I don't like to gamble at all so I found this one within two hours and came out here the next day to pick em up. Dealership was extremely clean and all the salesman were dope and fresh. I was standing out front and checking out the lot while my wife handled the paperwork and seen at least three of their salesman in action. They won't pressure you into a deal, they actually don't need to do that since all their whips seems like they are all deals. Got to have a few conversations with a few of them and they just seemed like normal people tryna make an honest living. The experience here is unheard of and it's it sad I had to come all the way to Utah to experience this type of treatment. My salesman was awesome and fresh! Mad respect for him and their place of business and I do thank you for all you have done to get me this deal and get me my truck back. Thank you....Blaze & Low Book Sales for helping me out. It was fun to drive up here and have my first out of state purchase ever on a vehicle. Don't read reviews and base your decision off their experience, you'll have to get your own experience to actually feel what it's like! cause each one of us are different so we all take to sales differently. So find your whip and head on over and get your keys, it's just that simple.

    Wanted to give them 5 stars as a 1st time car shopper on my own because they took my trade in,found…read moreme a lender and didn't have to pay anything that day other than my plates but when I got home and actually had time to look through everything I am now paying more than what I thought I would. I felt rushed when it came to signing, they were just like sign here, here and here and did not see all the additional charges, fees and high interest rate. And half of my car windows aren't tinted when I noticed and told the sales man he said they couldn't do anything about it.

    Rc Automotive

    Rc Automotive

    3.3
    (59 reviews)

    I was new to the area, needed an AWD for the canyons, got ripped off by Barry Nolan, and Chris's…read moreteam. Car looked good, test drove it, signed, and came back for pick up by Uber, it was thrashed, totally different. Had multiple lights on the dash, gas completely on empty, no oil, rear passenger tire gash with leak, and engine light on... I refused to take the car. Argued with Barry, he said "he'd make it right", never did. Dealership refused to cancel the sale. I got 2 mechanic reports, both said $10,000 in immediate repairs needed, do not drive the car, if I do, it will turn into $30,000 worth of repairs. Learned car was sold 4 times at the 100,000 mile mark. I returned the car via the credit union and the dealership refused to pay off the credit union! They profited twice on the car! Now I am being sued for the sales contract. I see over 30+ reviews on google this has happened to others. It's Auto Fraud, they camouflage the condition of the car by deleting the codes temporarily to get you to sign. They lie that they inspect, service, and maintain the vehicle, at their Service Center. You meet the team and they all lie together. Join my defense against these crooked thieves! Text this google number to help (801) 436-7747.

    These guys were super dishonest. We agreed to a price on Friday afternoon on a new Jeep that had…read morebeen taken in on trade in. I agreed to their asking, listed price on KSL. No haggling or anything. They said they just needed to run it through their service dept to make sure everything checked out since it was new on the lot and we could finalize the sale as soon as it came back. Well, it came out clean and I came back to finish the purchase right away and they had raised the price on me $2k!! no apologies, no meet in the middle, just that the owner decided over the weekend he could get more money for the Jeep and so he didn't honor our agreement. He even admitted that. Classic Used car salesman crap. Greedy and dishonest. Barry the salesman there is the only good thing about this establishment, everything esle, esp the owner and manager Chris, is not worth it.

    Parkline Motors

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    I worked with Christian Hickman and hands down, he is the best at what he does. From start to…read morefinish, he was world class. Being nervous a out buying out of state car, he made it so easy. He went above and beyond to ensure all my concerns are addressed without being pushy or showing any signs of frustration. Ultimately, he won my trust and we closed the deal!!!

    I've read all the reviews and actually had a good experience with them. The sales people aren't…read morethe most informed, and clarity would be helpful. These vehicles have either a salvaged or rebuilt title. All these people who keep complaining that they were "misinformed" is comical. Do your research. Pull a Carfax, ask for pictures if you're having a vehicle shipped. When you are doing your walk around, check to make sure under hood caps are tightened, body panels, skid skirts, etc are all attached, oil/transmission/brake fluids are topped off, belts are in good shape, all lighting works, the horn works, check the HVAC system, power windows/locks/mirrors, transmission shifts smoothly, etc. Salvaged and rebuilt title vehicles often don't get the full inspection that most used cars do, so go in with a little bit of knowledge before you start pointing fingers. The used vehicle I purchased has a rebuilt title. There were things that it needed before I felt safe taking delivery. Have your own mechanic check it out before purchasing it. Be smart about your purchase.

    West Auto Sales

    West Auto Sales

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    We had a great experience buying our Mazda CX-30 from Jorge at West Auto Sales. I saw a few…read morenegative reviews online, but I can honestly say they don't reflect our experience at all. After getting the runaround at a dealership--including a $1500 fee just for paying cash--we decided to walk away. On our way out, the dealer tried to call us back with a "better deal," but by then we were already on our way to West Auto Sales. From the moment we arrived, Jorge was straightforward, respectful, and zero pressure. No games, no hidden fees, and absolutely no BS. We paid cash without any added fees, and the entire process took less than two hours. It was by far the smoothest car-buying experience we've ever had. If you're tired of the dealership tricks and just want an honest deal, go see Jorge. Highly recommend.

    I leased a Jeep Cherokee 2014 from West auto sales. Pedro. Not only relentlessly hit on me and…read morestalked me on my social media asking me for nudes. The man who leased me the car. But the car broke down monthly and I had to pay for not only the car payment, but they forced me to pay for the car they lease me breaking down monthly. When the car broke down for good two days after I just paid them to fix the car for the millionth time they promised to lease me a car without having to pay to get into a new car. Then they changed their mind and wanted to charge me 1500 to get into a new car after paying Them to fix that car that was constantly breaking down. After they promised me they would get me into a new car for free. After I said no, they put me as a repossession. I do not recommend this place. They are terrible.

    Secured Auto Group - usedcardealers - Updated July 2026

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